SEAN JOSEPH
372 Media Group LLC
Orlando,USA
1
Certification
22
years of professional experience
Results-driven Digital Marketing and E-Commerce professional with extensive experience in building brands and growing online sales through innovative digital strategies. Achieved significant revenue growth by launching and managing diverse e-commerce marketplaces, including TikTok Shop, while overseeing operations that generated over $1 million in monthly GMV and developing high-performing affiliate networks. Leveraged expertise in AI-powered content creation, marketplace optimization, and multi-channel marketing to enhance brand visibility and drive customer engagement.
Work History
Brand Manager - Ecommerce
1 Year 5 Months- Managed day-to-day e-commerce operations across multiple online marketplaces, including TikTok Shop, Walmart Marketplace, Amazon, eBay, Faire, Brandboom, and Whatnot, overseeing product listings, merchandising, promotions, inventory, pricing, and overall marketplace performance.
- Experienced in launching, setting up, marketing, and scaling marketplace accounts from the ground up, including storefront configuration, product catalog creation, listing optimization, fulfillment workflows, promotional strategies, and marketplace compliance.
- Built and developed Walmart Marketplace and eBay sales channels from zero, establishing product catalogs, optimizing listings, implementing promotional strategies, and successfully growing both platforms into active revenue-generating channels.
- Managed and scaled TikTok Shop e-commerce operations, helping generate more than $1 million in monthly GMV through affiliate marketing, organic content, promotional campaigns, product merchandising, and marketplace optimization.
- Recruited, managed, and supported a network of 100+ TikTok Shop affiliates and content creators, developing promotional strategies, incentive programs, product campaigns, creator outreach, and performance initiatives designed to increase affiliate-generated sales.
- Developed and executed marketplace-specific marketing strategies across TikTok, Walmart, Amazon, eBay, Faire, Brandboom, and Whatnot to increase product visibility, conversion rates, customer acquisition, and overall sales performance.
- Optimized marketplace product listings through SEO-focused titles, product descriptions, imagery, pricing strategies, promotions, bundles, and merchandising, improving product discoverability and conversion potential.
- Monitored marketplace analytics, sales performance, advertising results, customer feedback, fulfillment metrics, and product trends to identify opportunities for revenue growth and operational improvement.
- Coordinated marketplace promotions, product launches, seasonal campaigns, discounts, bundles, and merchandising strategies across multiple sales channels.
- Managed marketplace operations including order flow, inventory availability, fulfillment performance, account health, customer experience, returns, disputes, and platform compliance.
- Managed and directed a content creation team, developing creative strategies and content calendars while overseeing the production of engaging, platform-specific photography, video, short-form content, graphics, advertisements, and promotional assets for multiple brands.
- Worked closely with content creators, designers, photographers, and marketing teams to ensure each brand maintained a consistent visual identity, messaging strategy, and content style across social media and e-commerce platforms.
- Developed content strategies tailored specifically for TikTok, Instagram, Facebook, YouTube, and marketplace platforms, using performance data and audience behavior to guide creative direction and improve engagement.
- Combined expertise in e-commerce marketplace management, affiliate marketing, content strategy, digital advertising, merchandising, and B2B sales to build new revenue channels and support continued business growth.
Digital Marketing
7 Years 11 Months- Created engaging, platform-specific content for YouTube, Facebook, Instagram, and other digital channels to increase brand awareness, engagement, and lead generation.
- Analyzed consumer behavior, product performance, and campaign data to identify trends and support more effective promotional strategies.
- Partnered with real estate teams and agents to develop polished marketing materials for listings, sales presentations, client meetings, and property promotions.
- Created and optimized real estate listings, including property descriptions, photography, video, and digital marketing assets.
- Planned and executed professional photo and video shoots based on lighting, weather conditions, equipment availability, and campaign objectives.
- Wrote, filmed, and produced short-form videos, social media Reels, promotional clips, and branded visual content.
- Edited and enhanced photography through cropping, retouching, color correction, and image optimization for digital and print use.
- Photographed a variety of events, including weddings, private events, corporate functions, and school portraits.
- Developed compelling marketing content, including blogs, advertisements, promotional materials, email campaigns, and social media creative.
- Monitored, analyzed, and reported on social media and digital marketing campaign performance, using insights to improve future campaigns.
- Managed online sales and marketplace operations, including Amazon and eBay product listings, merchandising, product content, and promotional strategies.
- Designed and managed high-converting landing pages to support lead generation, customer acquisition, and paid advertising campaigns.
- Planned, launched, and optimized paid social advertising campaigns through Meta/Facebook Ads Manager.
- Developed digital campaign assets including advertisements, landing pages, graphics, promotional copy, and lead-generation creative.
- Built and executed email marketing campaigns focused on customer retention, promotions, lead nurturing, and repeat purchases.
- Managed social media accounts and content calendars, helping increase brand visibility, audience engagement, and customer interaction.
- Developed and executed SMS marketing campaigns to engage existing customers, promote offers, and drive conversions.
- Created customized sales proposals and presentations tailored to individual client needs, goals, and business objectives.
- Managed assigned sales territories strategically, prioritizing high-value prospects and accounts to maximize revenue opportunities and return on investment.
- Built and maintained strong, long-term B2B client relationships, generating repeat business and strengthening customer retention.
- Identified new business opportunities through prospecting, relationship building, networking, and consultative selling.
- Combined expertise in digital marketing, content creation, e-commerce, advertising, and B2B sales to support business growth across multiple channels.
Brand Manager - Ecommerce and Digital Marketing
1 Year 1 Month- Managed and optimized multiple e-commerce marketplaces, including Target, Staples, Best Buy, Walmart, eBay, Faire, Amazon, Kohl’s, Nordstrom, QVC, and Rue La La, ensuring accurate product listings, pricing, inventory, promotions, and brand consistency across platforms.
- Experienced in setting up and launching new marketplace accounts, including product catalog creation, category mapping, listing optimization, fulfillment configuration, pricing strategy, and platform compliance.
- Developed and executed marketplace-specific marketing strategies to increase product visibility, traffic, conversion rates, and overall sales performance.
- Managed day-to-day marketplace operations, including inventory synchronization, order management, promotional campaigns, product updates, customer experience, and performance reporting.
- Optimized product titles, descriptions, keywords, imagery, and merchandising to improve marketplace search visibility and conversion rates.
- Monitored marketplace KPIs including revenue, conversion rate, traffic, advertising performance, inventory levels, returns, and profitability to identify growth opportunities.
- Coordinated promotional calendars, discounts, product launches, and seasonal campaigns across multiple retail and marketplace channels.
- Worked cross-functionally with operations, fulfillment, marketing, and product teams to maintain inventory availability and meet marketplace service-level requirements.
- Identified and resolved marketplace listing errors, suppressed products, catalog issues, pricing discrepancies, and other account-related problems.
- Evaluated new marketplace opportunities and helped expand brand distribution across major retail and third-party e-commerce channels.
- Consulted with product development teams to enhance products based on customer behavior, marketplace trends, sales data, and consumer interest.
- Compiled and analyzed product, sales, and customer data to generate informed revenue and profit projections.
- Planned, implemented, and tracked integrated sales and marketing strategies to increase brand awareness, customer acquisition, and product sales.
- Oversaw the development of marketing collateral, including product copy, photography, video content, email campaigns, advertisements, and promotional assets.
- Developed content strategies designed to engage target audiences and support customer acquisition and retention.
- Optimized e-commerce fulfillment strategies to reduce operational costs while improving profitability, delivery performance, and customer satisfaction.
- Established and managed e-commerce budgets, allocating resources across advertising, promotions, content development, marketplace initiatives, and customer acquisition.
- Integrated e-commerce objectives into social media strategies to drive traffic, engagement, and online sales.
- Leveraged Google Analytics, A/B testing, and performance data to evaluate digital marketing campaigns, website content, customer behavior, and user experience.
- Increased customer engagement through strategic social media content, promotions, community interaction, and targeted campaigns.
- Developed marketing content including blogs, promotional materials, advertisements, email campaigns, and social media assets.
- Created and directed creative concepts for print and digital materials, including brochures, banners, signage, advertisements, and promotional graphics.
- Developed and executed marketing strategies supporting new product launches, rebranding initiatives, seasonal campaigns, and promotional events.
Brand Manager - Ecommerce and Digital Marketing
11 Months- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership
- Increased brand awareness among target demographics through social, print, and email campaigns.
- Created and managed social media campaigns to increase brand engagement
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
- Conducted market research to identify new opportunities and target markets
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Cultivated strong relationships with external partners to foster collaboration and maximize resources
- Built strong relationships with industry professionals and influencers
- Managed financial, operational and human resources to optimize business performance
- Founded performance- and merit-based evaluation system to assess staff performance
- Developed content and promotional materials that drove engagement and improved conversion rates.
- Strong critical thinking and collaboration skills
- Creative problem solver with a proactive mindset
- Proficient in Google/Microsoft products (Docs, Sheets, Slides, Word, Excel, PowerPoint)
- Strong knowledge of social media platforms, including Facebook, Instagram, X, Treads, Linkedin, and YouTube
- Experience with design software such as Adobe products and Canva
- Knowledge in video editing software such as Final Cut Pro
- Exposure to content management systems such as WordPress, Wix and Shopify.
- Exposure to content management systems such as WordPress, Wix and Shopify.
Marketing Manager
2 Years 3 Months- Increased brand awareness and generated leads by managing internal and external marketing campaigns and programs.
- Leveraged market trends and target audience statistics to target marketing efforts effectively.
- Increased customer engagement through social media.
- Wrote and distributed press releases to increase brand visibility.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Enhanced customer engagement through strategic social media initiatives.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
Partner
4 Years 1 Month- Managed 25 cases monthly, ensuring compliance and timely resolution
- Provided exceptional service to peers, management, and clients to strengthen partnerships and explore future opportunities
- Conducted credit reviews on corporations to assess financial conditions
- Assessed customer credit files regularly
- Researched bankruptcy loan files to confirm guideline compliance
- Reviewed customer credit files to ensure accuracy and compliance
- Used Microsoft Sales Pad to note all pertinent client details into the company's computer system
- Used advanced software skills to produce high-quality documents, reports and presentations.
Sales Manager
13 Years 1 Month- Managed sales transactions with revenue stream of $2 million dollars annually
- Streamlined sales processes by coordinating technical and commercial responses for customers, consultants, and colleagues
- Focused sales team on closing through a combination of expertise, knowledge, resources, data analysis, call screening and care
- Recruited, trained and mentored new employees in the sales department
- Leveraged rapport with key retail account leadership to up-sell vendor partnerships
- Guided sales team in closing deals through expertise, resource management, data analysis, and targeted call screening
- Maintained sales processes involving technical and commercial responses to customers, consultants and colleagues
- Planned and executed promotional events in-store to increase business and sales revenues
- Networked with local business owners to increase sales opportunities
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Generated monthly and annual sales reports
- Determined merchandise price schedules and discount rates
- Maintain direct communication with all vendors regarding all returns, purchase orders and credits
- Analyzed customer buying trends, market conditions, and competitor actions to refine strategies and meet sales goals
- Developed online sales and marketing strategies for platforms like Amazon, eBay, and Walmart.
Education
Associate's degree - Business Administration
Online Campus - Remote
Skills
AI marketing
E-Commerce Strategy
Visual Merchandising
E-Commerce Video Marketing
Content development
Marketing Copywriting & Brand Messaging
Paid Social Media Advertising
E-Commerce Product Imagery
Digital performance marketing
Search Engine Optimization (SEO)
Email & SMS Marketing
Content strategy
Social media growth
AI Video Creation & Editing
AI Image Generation & Enhancement
Product Photography & Image Editing
Product Development & Performance Analysis
Email marketing
Website management
Landing page optimization
Adobe Photoshop
Final Cut Pro
Canva
Klaviyo
Mailchimp
HubSpot
Microsoft Office Suite
Marketing analytics
Marketplace Sales Strategy
Affiliate Partnership Management
E-Commerce Customer Engagement
Certification
Driver's License
Links
https://drive.google.com/drive/folders/1SzdlZzBQ7dM57CaFh4CZAbDA6IjekSjq?usp=drive_link
Timeline
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