Sean McCarthy
Digital Marketing Leader
NYC Metro Area
Summary
Digital Marketing veteran with a dozen years of agency and consultancy experience spanning multiple verticals and marketing channels.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Account Lead
Accenture Interactive
New York, NY
10.2017 - Current
- Lead Media, Content & Creative strategy across multiple priority Accenture clients in the Financial Services & Retail verticals
- Consistently meet or exceed client business objectives across Brand and Performance
- Designed an innovative Paid Social GTM for a large Financial Services client's first D2C Life Insurance product, which has consistently outperformed expectations and driven rapid growth and adoption of the product
- Spearheaded a Brand creative redesign optimized for Social- and Mobile-first for a large Financial Services client, producing sizable gains in brand lift in just 1 quarter
- Revamped eCommerce strategy for a mid-size Retail client struggling to adapt to omni-channel consumer behavior, driving a 1.5x ROAS improvement in the first 6 months of the program
- Fostered considerable internal team growth, having promoted 4 employees over the last 18 months
Director, Paid Social
GroupM
New York, NY
09.2015 - 10.2017
- Led eCommerce strategy for key tech-telco client
- Led branding & eCommerce media strategy for multi-brand retail client
- Built & launched Social performance program for Financial Services client, creating new high- efficiency acquisition stream
- Conducted Paid Social platform partner RFP for initial client onboarding
- Participated in global pitches as Paid Social SME
Account Manager
Sprinklr
New York, NY
09.2014 - 09.2015
- Led DR & brand strategy for global Banking account
- Onboarded clients to self and transitional services on Sprinklr platform, partnering with Enablement and Client Success teams to complete technical integrations and execute paid media testing
Paid Social Supervisor
Media Storm
New York, NY
09.2013 - 09.2014
- Ran Paid Social programs for M&E clients, focusing on tune-in and trailer engagement
- Acted as Paid Media SME for join Social Media & Creative pitches with Maude agency counterparts
- Worked in close collaboration with Digital PR, Organic Social and Creative teams to develop cohesive Social Media programs
Strategic Investments Planner
Neo@Ogilvy
New York, NY
09.2010 - 06.2013
- Led SEM strategy for key Travel client, including ad server migration & account restructuring
- Partnered with internal biddable team to foster cross-channel planning & collaboration within the performance media practice
- Ran agency Paid Social platform partner RFP process
- Paid Social consultant for multiple Team IBM projects, including T&C negotiations with major social platforms
Education
Master of Science - Communications, Advertising and Digital Media
Boston University
Boston, MA 01.2009 - 08.2010
Bachelor of Arts - Psychology, Business Administration
Adelphi University
Garden City, NY 09.2001 - 05.2005
Skills
Performance Marketing
Comms Planning
Content Strategy
Creative Development
Client Relationship Building
Team Growth & Development
Account Growth & Efficiency
Staffing Model Design
Commercial Model Design
Ability to Manage Up & Down
Willingness to Make the Difficult Decision
Timeline
Account Lead
Accenture Interactive
10.2017 - Current
Director, Paid Social
GroupM
09.2015 - 10.2017
Account Manager
Sprinklr
09.2014 - 09.2015
Paid Social Supervisor
Media Storm
09.2013 - 09.2014
Strategic Investments Planner
Neo@Ogilvy
09.2010 - 06.2013
Master of Science - Communications, Advertising and Digital Media
Boston University
01.2009 - 08.2010
Bachelor of Arts - Psychology, Business Administration
Adelphi University
09.2001 - 05.2005