Sean McCarthy
Eatontown
Summary
Adaptable Media & Content Strategy Leader with background elevating performance and profitability. Well-versed at building relationships, managing finances, and motivating teams. Proactive and forward-thinking with keen eye for identifying issues and devising improvements.
Overview
13
13
years of professional experience
Work History
VP, Media & Consulting Services
Digital Matter
06.2023 - Current
- Lead Integrated Media across Digital Matter’s client portfolio
- Manage Integrated Media team of 15 across Search, Social & Programmatic
- Lead Consulting Services & Product development, driving client adoption of proprietary analytics tools and reporting dashboards (CAC, LTV, ROAS, GA4 integration)
- Co-leading new business development in partnership with Digital Matter C-Suite
- Responsible for all Integrated Media team hiring and org structure
- Overseeing organizational design overhaul, including creation of new hybrid team roles and onboarding of near-shore Media Operations team
- Implemented new media optimization and client reporting processes during first month at Digital Matter, leading to increased team productivity and effectiveness, and resulting in exceeding all client performance goals in month 2 (first time ever at Digital Matter that all client goals were exceeded in a month)
Digital Account Lead
Accenture Song
10.2017 - 06.2023
- Led Media & Content Strategy for global Financial Services account
- Led cross-channel growth initiative bringing together Media and Creative services for Financial Services client, producing a 2x increase in contract revenue and efficiency within the first year
- Managed team of 12 across Media, Content Strategy, and Creative Development
- Responsible for financial performance of account, including profitability, staffing, and contract management
- Drove a 60% improvement in CPA for D2C Life Insurance campaign
- Led GTM Paid Social strategy for new Retirement Planning product launch for key Financial Services client
- Drove a 20% improvement in brand creative response for key Financial Services client
- Led Paid Social eCommerce strategy for large Retail client, driving a 45% YoY ROAS improvement
Director of Paid Social
GroupM
09.2015 - 09.2017
- Led brand and performance strategy for portfolio of Telco, Retail, and Financial Services clients
- Introduced the first Paid Social performance campaign for a key Financial Services client, driving strong bottom-funnel performance and CPA efficiency on-par with other digital channels in the first 3 months of media delivery
- Pioneered a custom dynamic ads strategy for a key Telco client, driving a 2x improvement in campaign CPA
Account Manager
Sprinklr
09.2014 - 09.2015
- Led brand and performance strategy for global Financial Services client
- Drove a 40% improvement in CPA for a large credit card acquisition campaign
- Ran client onboarding sessions to Sprinklr platform
Paid Social Supervisor
Media Storm
09.2013 - 09.2014
- Led Paid Social strategy for M&E clients
- Participated in Social strategy and creative ideation sessions as media SME
Search & Social Planner
Neo@Ogilvy
09.2010 - 07.2013
- Led agency Paid Social COE
- Ran Search campaigns for large Travel client
Education
MS - Communications & Advertising
Boston University
Boston, MABA - Psychology & Business, Spanish Conversational
Adelphi University
Skills
- Integrated Media Strategy
- Performance Marketing
- Content Strategy
- Measurement & Attribution
- Digital Transformation
- Media Creative Synergy
- Contracts
- Client Finance Management
Timeline
VP, Media & Consulting Services
Digital Matter
06.2023 - Current
Digital Account Lead
Accenture Song
10.2017 - 06.2023
Director of Paid Social
GroupM
09.2015 - 09.2017
Account Manager
Sprinklr
09.2014 - 09.2015
Paid Social Supervisor
Media Storm
09.2013 - 09.2014
Search & Social Planner
Neo@Ogilvy
09.2010 - 07.2013
MS - Communications & Advertising
Boston University
BA - Psychology & Business, Spanish Conversational
Adelphi University
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