Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Sean McHale

Fairfax,VA

Summary

Media strategist with a focus on data-driven insights and storytelling. Expert in delivering strategies that drive growth for top brands and nonprofits. Skilled in analyzing and interpreting data to inform communications strategies. Proven track record in enhancing client engagement and digital reputation.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Social Listening Associate

Rational 360
Washington, DC
09.2023 - Current
  • Leveraged data across the media ecosystem to deliver actionable insights for clients in the technology, energy, investment, defense, consumer, and public policy sectors.
  • Designed and implemented innovative research methodologies to optimize communication insights for specific business objectives.
  • Managed client and new business projects, delivering insights that informed strategy and drove results.
  • Led recruitment and development of entry-level talent, and supported senior leadershp decision making.
  • Contributed to digital content strategy and creative asset development for clients.

Digital & Social Listening Fellow

Rational 360
Washington, DC
03.2023 - 08.2023
  • Earlier responsibilities aligned with those outlined above, with additional focus:
  • Drove data analysis, reporting, and client research.
  • Spearheaded digital campaigns by creating compelling web, social, and news copy, supporting targeted advertising, and developing training modules to optimize team and campaign performance.

Public Affairs Intern

SKDK
Washington, DC
05.2022 - 01.2023
  • Delivered actionable research for digital and public affairs campaigns for corporate and advocacy clients.
  • Authored memos, op-eds, and news reports published by clients, while managing internal documentation and data repositories to streamline operations.
  • Fostered strong client relationships to drive effective communication and ensure the timely production of high-quality deliverables.

Campaign Advisor

Bob Frizzelle for VA House of Delegates
, VA
06.2021 - 11.2021
  • Campaign Advising: Drafted campaign materials, including news items, flyers, and telepromotion scripts; assisted with media pitching, and developed innovative strategies for voter engagement through targeted research.
  • Campaign Organizing: Managed indirect canvassing of Voting District 67 by creating walk books for door-to-door campaigns, and organized physical outreach items for external delivery.

Education

Bachelor of Arts - Political Science

James Madison University
Harrisonburg, VA
05-2022

Skills

  • Data Analysis and Data Storytelling
  • Social Listening and Analytics Platforms (Brandwatch, Meltwater, Talkwalker, Audiense)
  • Media and Audience Research
  • Digital Reputation and Issues Management
  • Integrated Content and Communications Strategy
  • Client Engagement

Certification

  • Brandwatch: Consumer Research and Vizia
  • Meltwater: Social Listening and Boolean

Timeline

Social Listening Associate

Rational 360
09.2023 - Current

Digital & Social Listening Fellow

Rational 360
03.2023 - 08.2023

Public Affairs Intern

SKDK
05.2022 - 01.2023

Campaign Advisor

Bob Frizzelle for VA House of Delegates
06.2021 - 11.2021

Bachelor of Arts - Political Science

James Madison University

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