Sean McHugh
Strategic Insights & Customer Success Executive
New York
Summary
Performance-driven Vice President & Insights Executive with 15+ years driving growth for global CPG, Tech, and Entertainment enterprises. Proven partner to marketing and insights teams—integrating brand equity, campaign measurement, shopper behavior, and packaging research to deliver data‑backed strategies that accelerate revenue and market share. Excellent team builder and leader of initiatives.
Overview
15
15
years of professional experience
Work History
Vice President, Customer Success
Behaviorally
04.2025 - Current
- Expand remit from national to more global coverage, now directing customer‑success strategy for over $5MM in annual revenue across countries, aligning local execution to a single global success framework.
- Executive account rep for the largest multinational enterprises within the Food & Beverage, Health & Wellness, and Alcoholic Beverage spaces, coordinating cross‑region delivery teams and exceeding annual quota by 20% in 2024.
- Pioneer AI integration across CS workflows, serving as internal change agent and external thought leader, co-hosting client-facing webinars to showcase successful AI use cases and positioning the company as an innovation partner.
- Streamlined post-sale operations, reducing reporting turnaround by 15% and driving CRM-driven automation for personalized outreach; coached and scaled team efficiency through data-led process optimizations
Director Insights
Behaviorally
06.2023 - 03.2025
- Owned and grew a $3MM+ portfolio of enterprise accounts, aligning insights strategy with client goals to drive retention, expansion, and revenue growth.
- Spearhead comprehensive research strategies and fostered strategic partnerships within top-tier enterprise accounts focused in Food & Beverage, Health & Wellness and Alcoholic Beverage sectors to bolster client engagement and retention.
- Lead a team to conduct in-depth client consultations to discern key business objectives, crafting bespoke learning plans particularly focused on key innovations and foundational work augmenting brand strategy.
- Orchestrate the entire research lifecycle, from constructing surveys, qualitative discussion guides and processing data to conducting rigorous analysis, culminating in actionable insights that directly shape pivotal business decisions.
- Evaluate AI specific product developments through a market research lens, ensuring the alignment and accuracy of features with customer needs to drive sustained relevance and efficacy in the marketplace.
- Prospect and identify new contacts within key enterprises ensuring Behaviorally is top of mind across Insights and Marketing departments.
Senior Research Manager
Suzy
01.2021 - 12.2023
- Drove client engagement and retention by leading research initiatives and building strategic relationships across Suzy's top-tier enterprise accounts across Tech and Food & Beverage verticals.
- Led client discussions to identify core business goals and develop holistic learning plans spanning across all pillars of market research including innovations, campaigns, communications, and foundational work to ultimately optimize brand strategy.
- Executed the complete research lifecycle, encompassing survey construction, data processing, and rigorous analysis, culminating in clear and concise insights that directly informed and guided business decisions.
- Collaborated with Sales to support new customer acquisition to showcase the product and team research capabilities.
Client Service Manager
NPD Group
01.2019 - 12.2021
- Owned and managed a $4MM client portfolio, growing it by nearly 25% to just under $5MM through strategic relationship management and expansion of service offerings.
- Served as a strategic liaison to key clients, delivering actionable insights and keeping stakeholders informed on new product features and business opportunities.
- Led cross-functional initiatives to resolve client challenges, using data-driven analysis and collaborative problem-solving to drive satisfaction and retention.
- Partnered with New Business Development to identify and engage prospective clients, offering subject matter expertise on product capabilities and system integration.
- Collaborated with engineering teams to enhance data accuracy and delivery speed, resulting in improved product performance and client outcomes.
Product Manager
NPD Group
01.2015 - 12.2019
- Produced go-to-market materials and present directly to clients including Microsoft, Warner Bros., Sony, Activision and other gaming publishers and film studios.
- Led team in managing the global entertainment product portfolio consisting of digital transactions, traditional point-of-sale and consumer evaluation data.
- Cultivated new product enhancements for web-based business intelligence software teaming with key stakeholders and customers.
- Socialized the product roadmap with the Sales team and enforce selling rates and strategy.
Insights & Custom Reporting, Analyst
NPD Group
01.2010 - 12.2014
- Customized business intelligence reports for retail clients ranging from Fortune 500 companies to smaller organizations spanning 8 industries on a weekly, monthly and quarterly basis.
- Analyzed data with IT team to discover and implement data driven modifications to enhance deliverables and prevent malfunctions.
- Continually enhanced the consumer data product portfolio and surveys based on evolving marketplace trends.
- Collaborated with IT to articulate syndicated and custom product requirements.
- Gathered user and market requirements through client interviews and feedback from Sales Team to maintain and increase value for customers.
Education
Bachelor of Arts - Psychology
Hobart College
Geneva, NYSkills
- Enterprise Sales
- Team Leadership & Collaboration (Global)
- Innovation Testing & Research
- Behavioral & Shopper Insights
- Go to Market Strategy
- Brand Equity via Qual/Quant Methods
- AI Enhanced Research & Analysis
- Client Consulting & Storytelling
- Typing Tool & Segmentation
Activities
- NCAA Men’s Varsity Basketball Team Member and Captain, Hobart College, Geneva, New York
- Volunteer Counselor, AHRC, Hempstead, New York
Timeline
Vice President, Customer Success
Behaviorally
04.2025 - Current
Director Insights
Behaviorally
06.2023 - 03.2025
Senior Research Manager
Suzy
01.2021 - 12.2023
Client Service Manager
NPD Group
01.2019 - 12.2021
Product Manager
NPD Group
01.2015 - 12.2019
Insights & Custom Reporting, Analyst
NPD Group
01.2010 - 12.2014
Bachelor of Arts - Psychology
Hobart College
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