Sean M. Flanery
Delaware,OH
Summary
Dynamic marketing professional with extensive experience across a diverse set of industries, recognized for crafting impactful marketing campaigns that foster growth and enhance client loyalty. Proven ability to turn insights into actionable strategies that drive engagement and customer satisfaction.
Overview
12
12
years of professional experience
Work History
Vice President, Marketing Strategy & Loyalty Generation
JPMorganChase
Columbus, OH
01.2024 - Current
- Responsible for standing up the segmentation and strategy behind a vertical/industry-first tailored marketing approach which drove significant lift in client engagement and satisfaction
- Developed strategic engagement campaigns to improve client loyalty and satisfaction (NPS growth) among small/micro Chase for Business LOB client base
- Oversaw the integration of all tenured client (90+ days) marketing campaigns across the Chase for Business marketing team
Manager, Omnichannel Marketing (Amazon & Walmart)
Scotts Miracle-Gro (SMG)
Marysville, OH
05.2023 - 01.2024
- Responsible for creating seamless omnichannel experiences for Scotts Miracle-Gro brands through Walmart & Amazon relationships
- Lead all strategy & planning for both retailers, respectively, as it relates to the SMG portfolio of brands, both from an in-store activation and ecommerce standpoint
- Lead creative execution to activate and create high ROI shopper programs
Manager, Integrated Marketing
Scotts Miracle-Gro (SMG)
Marysville, OH
03.2021 - 05.2023
- Lead the development and implementation of marketing communication planning for the Scotts, Scotts ProVista (B2B), RoundUp, Ortho, Tomcat and AeroGarden brands
- Leverage insights and past-season analytics to develop full-funnel, omni-channel plans to deliver on brand objectives by season (quarterly planning)
- Lead retail marketing integration, working cross functionally to ensure strategy, media, and campaign creative are integrated with retail/e-comm platforms (Amazon, The Home Depot, Lowe's, Walmart, etc)
- Work cross functionally, managing internal and external agency partners to think strategically and bring forth impactful marketing and project plans to meet and exceed business objectives
- Led campaign creative development and integration across owned channels for Scotts' first Super Bowl campaign in 2021
- MLB sponsorship lead, tying all aspects of the partnership to overall SMG Marcom strategy, developing campaigns, tactics that can deliver on business objectives
- Leader on Scotts Onboarding Committee, setting up new SMG associates with a seamless onboarding experience as they transition to life at Scotts
Integrated Marketing Analyst / Assistant Manager
Scotts Miracle-Gro (SMG)
Marysville, OH
03.2018 - 03.2021
- Was responsible for project and timeline management, inclusive of assisting in brief development, briefing agencies, and day-to-day communication through finalization of assets
- Led brief development for a subset of brands, Scotts Program, Scotts ProVista, Scotts
- Ensured all assets, whether creative or sponsorship related, layered into overall business objectives and met all required specs and strategic brief
- Assisted in the development of analytics reporting for campaigns upon completion and presentation of reports
- Main point of contact for all SMG sponsorships, inclusive of local partnerships (Columbus Blue Jackets, Columbus Crew, Columbus Clippers, etc.) and Major League Baseball
- Managed day-to-day relationships with agencies, ranging from creative design to media and sponsorships
- Assisted in the development and management of talent and production budget for my respective business unit
- Ensured internal processes are followed, maintained and continually evaluated for improvements
Digital Marketing Specialist (Media and Sponsorships)
Perio, Inc. (Barbasol Brands)
Columbus, OH
03.2016 - 03.2018
- Was responsible for managing, vetting sponsorship opportunities and weighing value of assets
- Organized asset management and alignment between sponsorships to align with business needs
- Managed day-to-day relationships with various sponsorship partners (MLB, Cincinnati Reds, PBA, etc.)
- Responsible for asset creation and delivery in a timely manner, working with in-house creative team to organize creative priorities for asset delivery and ensure specs are met
- Managed day-to-day relationships with media partners (Pac-12, Westwood One, IMG, ESPN, ESPN Deportes, etc.)
- Developed and executed digital marketing strategy across social media channels, digital sponsorships, etc
- Created and developed content to be shared via various outlets in line with digital strategy developed
- Shot and edited footage surrounding sponsorships to be developed into shareable content across all platforms
- Seeked out sponsorship opportunities and develop plans around them, responsible for executing
- Managed consumer affairs division, replying to troubled consumers, answering questions regarding company
Marketing Coordinator & Associate Editor
Golf Channel (NBC Sports)
Orlando, FL
06.2013 - 03.2016
- Responsible for strategy and execution of digital content calendar for all Golf Channel instruction properties
- Managed GolfChannel.com instructional content, as well as GC instructional social accounts
- Produced live tournament, weekend coverage of PGA and LPGA Tour events via social media
- Assisted with development of editorial, blog and video content production across Golf Channel and NBC Sports properties
Education
Bachelor of Arts - Journalism (Broadcast)
The Pennsylvania State University
University Park, PA05-2013
Skills
- Forward thinker
- Team leader
- Dot connector
- Brand Builder
- Cross-functional partner
- Loyalty generator
- Relationship builder
- Creative
Recognition
- Sports Emmy winner for 'Outstanding New Approaches', Sochi Winter Olympics, 07/01/14
- Marketing Award for Best Non-Product Innovation, Scotts Miracle-Gro, 10/01/19
- Marketing Award for Best New Product Innovation Launch, Scotts Miracle-Gro, 10/01/21
Timeline
Vice President, Marketing Strategy & Loyalty Generation
JPMorganChase
01.2024 - Current
Manager, Omnichannel Marketing (Amazon & Walmart)
Scotts Miracle-Gro (SMG)
05.2023 - 01.2024
Manager, Integrated Marketing
Scotts Miracle-Gro (SMG)
03.2021 - 05.2023
Integrated Marketing Analyst / Assistant Manager
Scotts Miracle-Gro (SMG)
03.2018 - 03.2021
Digital Marketing Specialist (Media and Sponsorships)
Perio, Inc. (Barbasol Brands)
03.2016 - 03.2018
Marketing Coordinator & Associate Editor
Golf Channel (NBC Sports)
06.2013 - 03.2016
Bachelor of Arts - Journalism (Broadcast)
The Pennsylvania State University
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