Opened the first Apple Spice Box Lunch Delivery & Catering franchise in the Houston market
Hired start-up Team and developed and executed the go to market sales and marketing strategy to service The Woodlands and Spring and N Houston Texas territories.
S.D. MAC CONSULTING
01.2013 - 01.2018
Launched a private consulting firm offering strategic sales and marketing advisory services to small to mid-sized businesses in the following industries: oil & gas, construction, hospitality and food service, and specialty chemicals
Developed a turnaround strategy for a client’s company
The new strategy resulted in the company increasing sales by 23% and their close ratio by 12% and penetrating three new market verticals
Developed the business strategy for a newly created business unit of my client’s company, which expanded the company's existing technology into new markets
Increased sales $5.3 million in eight months by developing account-targeting strategy, with forecasted revenues to exceed $18 million
Reduced employee turnover 50% and employee costs 18% by realigning operations.
VP INTERNATIONAL BUSINESS DEVELOPMENT
STRAD ENERGY SERVICES
01.2012 - 01.2013
A small-cap publicly traded provider of E&P-related products and services to the oil and gas industry
Recruited to develop the international business strategy and sales development for the southern region of the United States for Strad Energy Services, a publicly traded diversified oilfield service company specializing in; surface equipment rentals, tubular/downhole solutions, access/environmental matting, manufacturing, and satellite communications
Built a new sales team and developed the sales strategy for the South Texas market that culminated in $11 million in new sales
Created global business development process securing $8.5 million in international quotes.
DIVISION PRESIDENT
NEWPARK RESOURCES
01.2006 - 01.2010
A mid-cap publicly traded company that provides products and services to the oil and gas industry with $850M in global sales
Selected by the CEO to lead the strategy for a $100M well site construction and mat manufacturing division of the corporation with six direct reports, 450 employees, and a $65M operating budget
Developed and executed the plan to consolidate the five vertically integrated oilfield services companies comprising the division operating in the Gulf Coast, Mexico, Canada, and Asia Pacific into one cohesive organization
Increased sales by 9%; operating income, sales per employee and profit per employee increased 21%, 16% and 29%, respectively, on $100M in annual sales
Identified potential acquisition targets and was chosen by the board to be a key member of the due diligence and negotiating teams in the acquisition of SEM Construction, which provided the business a geographic footprint in the Piceance Basin in Colorado
Led the team that developed and executed all aspects of fully integrating SEM Construction into Newpark
The integration was executed on time and budget while retaining sales and profit.
Vice President / General Manager
FLINT INK CORPORATION
01.1986 - 01.2005
The world’s largest privately held Printing Ink and specialty chemical Company with $1.5B in annual revenue
After spending 17 years with the company in various roles of increasing levels of responsibility and success, I was promoted to lead the strategy and operations for the $300M North American Packaging Ink division including eight direct reports, 15 manufacturing facilities, 900 employees and a $200M operating budget
Increased sales from $278 million to $300 million in multiple market segments including corrugated, folding carton, and flexible packaging while simultaneously reducing costs
Decreased required working capital from $82M to $69M through aggressive inventory reduction and accounts receivables programs
Chosen to spearhead the global account management strategy and integration framework, unifying regional businesses from North America, Europe, Latin America, and Asia Pacific
Led divestiture of a $24M business to Noveon / BF Goodrich & an $11M business to Environmental Inks
Restructured the national account organization and created new sales, service, product introduction and support strategies based on market segments
The results were 100% sales retention of existing clients and four percent growth from the two largest segments
Developed all contract strategies resulting in the closure of 82% of contracts negotiated, and $49 million in protected business, and $28 million annually in incremental business
Simultaneously improved margins through unbundling of services and development of multiple price point selling strategies
Designed the company's first Global Account Management program including the creation and cross-fertilization of business strategies in North America, Europe, Asia Pacific and Latin America
Increased profitable revenue from $40 million to $52 million in four years with existing resources
Developed business plan that dramatically improved the profitability of the Berkeley, CA operation which was scheduled for closure prior to my appointment due to poor profit performance
This location then achieved a number one ranking in profit contribution four years in a row, out of 18 locations
Developed and implemented West Coast integration and re-organization plan after acquiring the division’s second largest competitor
The results were 100% customer retention and 11% profit improvement
Integrated a new strategic marketing and sales plans resulting in an increased branch ranking from 18th in the company to number two in profit contribution in one year.
Education
MBA - Business Administration
Pepperdine University
Malibu, CA
BA - Marketing
Ferris State University
Big Rapids, MI
Skills
Leadership
Strategic Planning
P & L Management
HDPE plastic manufacturing
Team Building
Personnel Development
Multi-Industry experience
Restructuring
Contract Negotiations
Turn Around
Labor Management
Manufacturing
Operations
New Market Penetration
Business Development
Value-based selling
Timeline
Managing Partner
APPLE SPICE BOX LUNCH CATERING COMPANY
01.2018 - 11.2024
S.D. MAC CONSULTING
01.2013 - 01.2018
VP INTERNATIONAL BUSINESS DEVELOPMENT
STRAD ENERGY SERVICES
01.2012 - 01.2013
DIVISION PRESIDENT
NEWPARK RESOURCES
01.2006 - 01.2010
Vice President / General Manager
FLINT INK CORPORATION
01.1986 - 01.2005
MBA - Business Administration
Pepperdine University
BA - Marketing
Ferris State University
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