Creative leader focused on social-first storytelling and viral campaign development. Experienced leading content strategy and production for global brands and creator collaborations generating over one billion total views.
Overview
5
5
years of professional experience
Work History
Sketch Producer/Creative Contributor (freelance)
The Tim Dillon Show
New York City, NY
01.2025 - Current
Produced and directed sketch segments for top-ranked comedy podcast, enhancing audience engagement and comedic impact.
Led casting, developed concepts, wrote scripts, and oversaw production from ideation to delivery for digital distribution, ensuring seamless execution and alignment with creative vision.
Lead Creator / Creative Lead (Creative Captain)
VaynerX
New York City, NY
01.2025 - Current
Led creative direction and campaign development for social-first content across global brands H&R Block, Pepsi, and Brisk, overseeing concept development, scripting, and production from ideation to launch, enhancing brand visibility.
• Originated and led H&R Block’s “Tap Out Your Taxes” campaign, which went viral and was later amplified through collaboration with UFC champion Merab Dvalishvili.
Lead Creator
W by Jake Paul
New York
07.2024 - 01.2025
Led content strategy and campaign execution during a major growth phase surrounding Jake Paul’s fight promotion cycle.
Developed viral social formats and digital campaigns designed to expand brand awareness and drive audience growth.
Strategist
VaynerX
New York City, NY
06.2023 - 07.2024
Led cultural and trend intelligence across the VaynerX network, identifying emerging online conversations, platform shifts, and behavioral patterns to inform creative direction.
Developed strategic insights and trend reports distributed company wide to shape campaign ideation and content strategy.
Creator
ONE37pm/VaynerX
New York
11.2020 - 06.2023
Produced and directed original digital content that engaged audiences in sports, culture, and entertainment verticals.
Served as TikTok editor for Gary Vaynerchuk during early platform growth, transitioning into a full-time creator role at ONE37pm to leverage platform insights.
Created viral digital content formats that significantly contributed to audience growth across multiple platforms.