Sean Miller
Summary
My dedication to creative storytelling led me to a career in instilling brand message to people who can benefit from it. It has taken me across the country in the Oscar Mayer Wienermobile, speaking to hundreds of consumers from across the country every day. It has led me to quickly become a subject matter expert at Performance Health and the Inspire Leadership Network. I have written copy, scripts, social posts, articles, children's books, and comedy sketches to strategically relay brand voices to all walks of life.
Overview
7
7
years of professional experience
Work History
Content & Communications Producer
Inspire Leadership Network
01.2022 - Current
- Established standards and rules of engagement for run of show scripts for 15 types of events (e.g. Awards shows, exclusive insider tours) for tech executives across 30 cities
- Managed video production teams and developed the schedule and creative content
- Produced a season of podcast episodes on topics surrounding leadership and career development resulting in an increase of listeners from 6% to 20% of Inspire members
Communications Specialist
Performance Health
12.2020 - 01.2022
- Launched a new intranet site and led the creative for the introductory campaign for the site, including strategy, creating a mascot, and producing animated promotional videos
- Created video, audio, and written content for the intranet site, maintaining consistent page views (visited by 65% of employees) every month after the initial launch
- Trained the Communications Committee made up of cross-functional employees
- Wrote, directed, and emceed live and pre-filmed events internally and for external suppliers
Digital Content Producer
Performance Health
03.2019 - 12.2020
- Developed medical equipment product descriptions and UX design for Performance Health's eCommerce website
- Created copy for global email campaigns that resulted in 87k+ more total clicks
- Led initiative to use and manage data for A/B email subject testing, resulting in 582k+ more total opens
- Headed B2C email strategy and creation, leading to a 285+% increase of open rates
- Wrote blog articles and content for the site and various social media platforms
Brand Specialist and Spokesperson
The Kraft Heinz Company
06.2017 - 06.2018
- Piloted the Wienermobile and connected the multi-billion dollar brand to consumers
- Managed the social media content on Twitter (@Wienermobile - 12% follower growth) & Instagram (@oscarmayer - 14% follower growth)
- Wrote media pitches and executed media appearances on television, radio, and social media platforms across the country
- Conceptualized and executed creative pitches across various social platforms
Education
Bachelor of Journalism - Strategic Communication: Copywriting
University of Missouri
05.2017
Skills
- Creative Story Telling
- Public Speaking
- Video and Audio Editing
- Project Management
- Brand Standards
- Multimedia Production
Timeline
Content & Communications Producer
Inspire Leadership Network
01.2022 - Current
Communications Specialist
Performance Health
12.2020 - 01.2022
Digital Content Producer
Performance Health
03.2019 - 12.2020
Brand Specialist and Spokesperson
The Kraft Heinz Company
06.2017 - 06.2018
Bachelor of Journalism - Strategic Communication: Copywriting
University of Missouri
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