Overview
Work History
Education
Skills
Timeline
Generic

Sean Moy

Linkedin.com/in/seanmoy / San Francisco,CA

Overview

9
9
years of professional experience

Work History

Client Success Manager

Twitch
San Francisco, CA
12.2019 - Current
  • Responsible for accounts delivering $20M+ in annual advertising media spend
  • Grew key client account up +600% in media spend netting $10M+ YTD for FY21
  • Main point of person for ad executions and custom sponsored programs between internal and external stakeholders post-sale.
  • Kick-off campaigns with clients and manage all project timelines, assets and opportunities for optimization
  • Work with AdOps to troubleshoot live campaigns and run weekly or ad hoc reports for campaigns and clients
  • Assist in pre-sale pipeline management, reporting, and opportunity accuracy in CRM system
  • Train new hires on Twitch brand solutions and CRM, reporting, billing, and project workflows

Senior Account Manager

YouAppi
San Francisco, CA
10.2018 - 11.2019
  • Managed mobile user acquisition campaigns (CPI, CPA, CPM) for brands including entertainment, productivity, lifestyle, utility, and gaming apps and publishers
  • Identified upsell opportunities by recommending additional products (brand video, rewarded video, social, re-engagement)
  • Defined campaign goals and expectations with clients to build custom reporting and optimization tools to accommodate clients’ objectives
  • Coordinated tasks between AdOps, media managers, creative studios, and fraud teams.
  • Conducted QBRs with clients on key initiatives, performance, new product developments, and projected growth

Marketing Associate

PlayPhone
Sunnyvale, CA
02.2018 - 09.2018
  • Led user acquisition marketing campaigns and media buys through several paid channels, driving hundreds of new users to the platform per day
  • Created documentation for new applications including game-specific feedback, development management, and partner onboarding processes
  • Monitored KPIs and optimized campaigns by analyzing performance, trends, and offers

Mobile Content Specialist

PlayPhone
San Mateo, CA
06.2016 - 01.2018
  • Maintained specific game store regions to provide relevant games for those users
  • Planned and guided weekly marketing app store campaigns for global game stores
  • Developed new strategies and executed merchandising plans by highlighting key mobile content which improved user experience and engagement

QA Intern

PlayPhone
San Mateo, CA
09.2015 - 05.2016
  • Tested new content and development/feature changes across multiple devices and gave approval before release to production
  • Provided test cases, bugs, and feedback reports to partner publishers and developers
  • Created and formatted promotional assets including game icons, screenshots, banners, and videos

Education

Bachelor of Science - Business Administration: Marketing

San Francisco State University
San Francisco, CA
12.2017

Skills

  • Account Management
  • Business Data and Analytics
  • Business Development
  • Project Management
  • MS Office, Excel, G Suite, Photoshop
  • Salesforce CRM
  • Ad Servers: Google DCM, Innovid, Sizmek
  • Ad Verification: IAS, DV, MOAT
  • Attribution: Adjust, Appsflyer, Kochava
  • Data: Tableau, Mixpanel, Amplitude
  • Project Management: Confluence, JIRA

Timeline

Client Success Manager

Twitch
12.2019 - Current

Senior Account Manager

YouAppi
10.2018 - 11.2019

Marketing Associate

PlayPhone
02.2018 - 09.2018

Mobile Content Specialist

PlayPhone
06.2016 - 01.2018

QA Intern

PlayPhone
09.2015 - 05.2016

Bachelor of Science - Business Administration: Marketing

San Francisco State University

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