Sean L. Nichols
Head Of Digital Marketing
Crestwood,KY
Summary
Accomplished Digital Marketing Executive with 15+ year background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities.
Expertise in leading innovation and transforming technology, data, and marketing strategies to increase sales and improve ROI. Achieving 1000s% for companies YoY growth. Utilizing customer insight to create and execute multi-channel campaigns that balance short-term and long-term sales. This includes increased conversion rate, loyalty, lower churn, and incremental revenue.
Expertise in online marketing tools and best practices. Experience with both traditional and new channels. A strategic, innovative thinker and cultural leader who can cultivate relationships with internal and external partners at all levels of an organization.
Overview
15
15
years of professional experience
Work History
Head of Digital Marketing
Heartland Medical Sales & Services
Louisville, KY
12.2019 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Created email blast campaigns to target key customers.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
- Planned and executed all web, SEO, database marketing and social media advertising campaigns.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Strategies currently producing 232% month-over-month (MoM) growth and 2700% year-over-year (YOY) growth.
- Developed insights on marketing campaigns to assess performance against goals.
- Achieved profitability goals by developing and implementing all commercial activities.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Digital of Marketing Director
DENIOS, Inc ( HQ Bad Oeynhausen Germany)
Louisville, KY
01.2014 - 10.2018
- As Director of Digital Marketing, I have a critical role in the development and delivery of the DENIOS US brand’s digital presence, driving purchasing behavior using all available digital techniques, including emerging platforms and technologies.
- With a strong focus on the key business metrics including revenue, profit, demand, traffic, site conversion, retention, and engagement.
- One of the lead goals was to ensure growth of the digital business and deliver a growing profit stream and expand the consumer’s positive experience with the DENIOS US Brand.
- At the end of the day, the job brief is to develop, implement, track and optimize digital marketing campaigns across all digital channels.
- The leadership responsibilities include the user experience, email, and management functions.
- I have the strong ability to drive transformation from catalog to an exceptional e-commerce online customer experience on a global scale.
- Core Responsibilities:.
- Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, link building, retargeting and marketing automation.
- Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics.
- Moved all digital marketing in-house from an external agency and increased paid search leads through rigorous A/B testing and campaign optimization.
- Reduced cost-per-lead metrics while increasing overall lead volumes and conversion.
- Developed and Managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives.
- Implemented dynamic email campaigns using product data and customer segmentation profiles.
- Managed multiple B2B and B2C channels: internet and e-commerce and mobile content.
- Helped increase social channels following exponentially for North American brand.
- Managed direct reports while working with International teams.
- Led SEO across branded sites to increase ranking and relevance across top industry keywords.
- Developed complete marketing strategies, action plans, and deadline driven execution timelines.
- Lead design teams in effectively corporate web redesigns time to increase performance and sales.
- Successfully created and executed all online and offline initiatives including social media campaigns, SEO, SEM, PPC, mobile, video, website and email marketing programs.
- Lead web analytics including implementation, execution, dashboard design, analysis and ongoing optimization.
- Worked with Google Analytics, Ad Words, PPC Campaigns and LinkedIn Ads to promote company's products and solutions.
- Updated website content and implemented Search Engine Optimization (SEO) for websites, blogs, and social media presence on a daily basis.
- Developed press releases and blogs for DENIOS website, PR Newswire and Social Media sites (Facebook, LinkedIn and Twitter).
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created email blast campaigns to target key customers.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
Web Developer /Internet Marketing Specialist
Passport Health Plan
Louisville, KY
01.2012 - 01.2014
- Turned around under-performing web presence within the marketing department.
- Initiated, planned, design, executed, monitored and controlled the re-development of corporate website.
- Improved performance, reduce customer errors and drive customer satisfaction.
- Also, managed SEO strategies for on-site department web page optimization.
- Led cross-functional Web Marketing Team, representing all online-marketing functions.
- Revamped web production processes including new project management and QA procedures.
- Improvement in quality through implementation of enhanced customer health portal.
- Integrated design, production, and SEO to eliminate internal barriers.
- Reducing overall bounce rate by 50% after redesigning website and onsite/offsite optimization.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
- Came up with unique and innovative ideas for product branding.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Counseled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Identified appropriate marketing channels and target customers for campaigns.
Education
Associate of Applied Science - Computer Graphic Design
Sullivan University
Louisville, KYSkills
Strategic Planning
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