Sean Oliver
Bunker,MO
Summary
Seasoned Digital Media Director with solid experience in devising and implementing comprehensive digital media strategies. Possess deep knowledge of online marketing, SEO, and content management. Known for improving brand presence across various digital platforms and driving traffic to company websites. Demonstrated ability to lead teams, manage multiple projects simultaneously, and meet deadlines consistently.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Digital Media
Little Sinkin Creek
12.2022 - Current
- Directed full-cycle implementation of online marketing strategies.
- Oversaw strategic media initiatives to enhance industry partnerships and operational efficiency.
- Directed social media content for increased engagement.
- Crafted innovative marketing plans to refine business voice and drive digital engagement.
- Analyzed key success metrics for each platform based on clients' goals.
- Boosted online bookings by implementing comprehensive funnel-based marketing approaches.
- Conducted detailed market exploration leveraging various research methodologies and tools.
- Collaborated with clients to develop and implement effective strategies for new client acquisition.
- Developed robust marketing strategy for commercial success.
- Formulated targeted plans to achieve success in digital service marketing.
- Drove a significant increase of 40% in yearly online reservations over the period of 2022-2023.
- Established thriving community for off-road fans enhancing customer loyalty.
- Demonstrated proficiency across digital advertising platforms to enhance performance outcomes.
Ad Operations Manager, M.A.D
Common Good (LRXD)
Denver, CO
09.2021 - 10.2022
- Handled full-cycle management of digital advertising initiatives with precision.
- Fostered strong business relationships to optimize media performance for multiple Fortune 500 companies.
- Created native advertising and sponsored content articles.
- Provided timely insights through comprehensive evaluation of advertising data.
- Orchestrated programmatic display campaigns to amplify audience engagement.
- Analyzed crucial platform success metrics ensuring alignment with clients' objectives.
- Utilized competitive analysis tools to identify market requirements and shape targeted campaigns.
- Achieved 64% growth in D2C revenue, generating $10 million in Q4 2021.
- Designed a strategic approach driving profitable outcomes for the M.A.D team.
- Set partner objectives and implemented targeted market approaches for digital services and ad placements.
- Negotiated and finalized contractual agreements.
- Conducted digital media department sessions for onboarding new employees and resellers.
- Created thorough process documentation.
- Attended industry training with AMIN, Good Guide, and Agile methodology to broaden marketing expertise.
- Experienced in executing SEO campaigns, PPC marketing, IP targeting, mobile geo-targeting, and website retargeting.
- Proficient in platforms and worked with such as Spaceback, Adverity, Amazon, TikTok, Facebook, Amobee, Zeta, and KPI Tracking.
Senior Digital Media Buyer
Tech Savvy Digital
Lake Saint Louis, MO
04.2017 - 04.2021
- Directed extensive digital media campaigns to strengthen reseller partner accounts globally.
- Developed and executed social media strategies that enhanced brand identity, voice, and online presence
- Conducted thorough market research and competitive analysis to define business needs and inform strategy development
- Established initiatives that maximized profitability and enhanced team collaboration.
- Aligned partner goals with strategies to enhance the digital services market.
- Executed partner agreements to enhance collaboration.
- Teamed up with legal, program management, and finance departments to maintain compliance.
- Directed training initiatives focused on digital media marketing for reseller partners, expanding their knowledge base.
- Arranged regular client interactions for media education and advancement of monthly sales objectives.
- Participated in networking events to attract potential clients.
- Boosted brand recognition through strategic social media initiatives.
Digital Media Buyer / Consultant
Easy Internet Solutions
Lake Saint Louis, MO
02.2016 - 06.2017
- Directed marketing campaigns for web and media channels.
- Developed engaging content and implemented social media strategies.
- Oversaw entire sales process.
- Led efforts in utilizing digital communication channels for advancing business projects.
- Explored opportunities to expand business ventures.
- Engineered custom enhancements for improved performance.
- Designed digital content with Adobe Creative Cloud while managing platforms like WordPress, Woo Commerce, and Magento.
Internet Marketing Manager
Unidev
Chesterfield, MO
02.2014 - 01.2016
- Crafted and executed online marketing campaigns using Bing Webmaster Tools, Google AdWords, and Google Analytics.
- Led development and implementation of digital marketing initiatives, specializing in SEO and PPC campaigns.
- Implemented technical upgrades to maximize site performance.
- Led efforts in paid advertising, link-building quality enhancement, and efficient social media outreach aimed at improving conversion rates and driving sales.
- Developed and fine-tuned email marketing campaigns, conducting A/B tests.
- Partnered with clients to develop customized marketing plans aligned with objectives.
- Enhanced brand visibility by managing and creating content for social media profiles.
- Spearheaded strategies to elevate user experience across diverse web and app solutions.
- Attended client events aimed at relationship building and prospect attraction.
- Utilized analytics tools including Ahrefs, Moz, Screaming Frog to monitor and improve website performance.
Internet Marketing Manager, SEM & SEO
St. Louis Design Associates
Lake Saint Louis, MO
10.2008 - 02.2014
- Achieved a 50% average increase in new client acquisition and website traffic.
- Executed online marketing strategies utilizing expertise in social media marketing, SEO, PPC, and email marketing.
- Integrated social media channels with improved website features to drive increased revenue.
- Handled services like hosting, data migration, and analytic recording for website maintenance.
- Revamped client websites to enhance user experience.
- Designed UX strategies tailored to market landscape and client-specific needs.
- Infused user-centric design principles into diverse digital projects to enhance customer engagement.
- Managed digital marketing tools including Google AdWords Editor, Moz Tool, and Screaming Frog for optimization.
Education
Bachelor of Science - Mass Media / Digital Production
Missouri State University
Springfield, MOSkills
- Social Media Advertising
- Affiliate marketing
- Media buying
- Digital Advertising Campaign Management
- Google Docs
- Marketing automation
- Microsoft Excel
- Business intelligence
- Content creation
- Copywriting
- Marketing
- SEO
- Google Analytics
- E-commerce
- Performance marketing
- Google AdWords
- Google Ads
Certification
- Agnecy Agile, 09/01/22, Present
- Google AdWords Certification, 04/01/22, Present
- Facebook Ads Manager, 03/01/22, Present
- Bing Ads Certification, 05/01/21, 07/01/23
Timeline
Director of Digital Media
Little Sinkin Creek
12.2022 - Current
Ad Operations Manager, M.A.D
Common Good (LRXD)
09.2021 - 10.2022
Senior Digital Media Buyer
Tech Savvy Digital
04.2017 - 04.2021
Digital Media Buyer / Consultant
Easy Internet Solutions
02.2016 - 06.2017
Internet Marketing Manager
Unidev
02.2014 - 01.2016
Internet Marketing Manager, SEM & SEO
St. Louis Design Associates
10.2008 - 02.2014
Bachelor of Science - Mass Media / Digital Production
Missouri State University
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