Sean Peecook
Brooklyn
Summary
Senior Copy Lead with a proven track record in brand management, team leadership, and content writing, with a penchant for all things comedy.
Overview
11
11
years of professional experience
Work History
Senior Creative Lead
Casper Sleep Inc.
New York
01.2022 - Current
- Leading creative projects from execution to production on a team of 11.
- Overseeing content creation for social media and digital platforms.
- Mentoring junior talent.
- Executed A/B testing to evaluate content effectiveness and user engagement.
Senior Copywriter
Edelman
Chicago
02.2021 - 01.2022
- Developed earned media campaigns that increased brand visibility for food brands.
- Collaborated with art director to bring projects to life.
- Pitched successful new business bids.
Senior Copywriter
FCB Chicago
Chicago
05.2016 - 02.2021
- Developed concepts and copy for TV, radio, OOH, digital and more.
- Crafted comedic scripts for new business pitches.
Copywriter
DigitasLBi
Chicago
05.2015 - 05.2016
- Generated creative concepts for OLV and social media posts.
- Developed new TV for Maytag as a junior.
Intern Copywriter
DDB
Chicago
10.2014 - 02.2015
- Wrote SNL tie-in commercials for State Farm.
- Developed engaging content for diverse marketing channels and platforms.
Education
Copwriting -
Chicago Portfolio School
Chicago01-2014
Bachelor of Arts - English
Michigan State University
East Lansing, MI05-2012
Skills
- Content strategy
- Creative direction
- Copywriting
- Content creation
- A/B testing
- Brand development
- Comedy writing
- Stand-up comedy
- Satire writing
Affiliations
ClickHole Contributor
Timeline
Senior Creative Lead
Casper Sleep Inc.
01.2022 - Current
Senior Copywriter
Edelman
02.2021 - 01.2022
Senior Copywriter
FCB Chicago
05.2016 - 02.2021
Copywriter
DigitasLBi
05.2015 - 05.2016
Intern Copywriter
DDB
10.2014 - 02.2015
Copwriting -
Chicago Portfolio School
Bachelor of Arts - English
Michigan State University