Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Sean Rodriguez

Henderson,NV

Summary

A Customer-oriented sales professional with 25+ years of experience building relationships, cultivating partnerships and growing profit channels. Strategic-thinking leader with expertise in expanding network connections, persuasively introducing products, territory development and revealing customer needs to deliver solutions.

Overview

25
25
years of professional experience

Work History

Area Leader

7-Eleven
Las Vegas, NV
08.2023 - Current
  • Oversee a group of 7-Eleven Franchise stores within a geographic area to monitor franchisee compliance with brand standards
  • Consult with and influence franchisees to develop, update and execute operational plans and strategies, including merchandising, fresh food concepts, fuel sales, guest experience and store operational infrastructure
  • Monitor store operations, providing advice, coaching and support to franchisees
  • Recognize and address franchise agreement compliance issues in a timely manner
  • Consult with and influence franchisees on developing key processes and plans through weekly store visits, store evaluations and data analysis.

Region Sales Manager

Diamond Foods
Stockton, CA
08.2021 - 01.2023
  • Managed and called on Customers in the Pacific Northwest Region which included five divisions of Albertsons/Safeway, WinCo, UNFI, C&S and other various accounts with total sales of more than $21MM annually
  • Grew sales by 6% in the first year
  • Managed third party Broker representing Diamond Foods
  • Present Customer Business Reviews, Promotional Calendars, KPI updates and Innovation timelines
  • Forecast annual revenue (AOP), Diamond/Private Label products and innovation
  • Managed customer trade spend/deductions through Adesso Solutions system
  • Developed and implemented strategies to increase regional sales volume.
  • Conducted regular meetings with regional sales teams to review performance metrics.
  • Coordinated with marketing teams to develop promotional materials for regional campaigns.
  • Created detailed reports on regional sales activities and presented them to senior management.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Built sales forecasts and schedules to reflect desired productivity targets.

Area Market Manager - Convenience Channel

Mondelēz international
Southern Ca, NC
12.2019 - 08.2021
  • As an individual contributor, I grew sales by negotiating business plans that maximized revenue and category growth, while executing and maintaining Customer Marketing Agreements
  • Managed third party Broker overseeing Mondelez total convenience portfolio
  • Focused on KPI targets by analyzing scorecards to deliver results on distribution, display, and innovation goals
  • Collaborated with Mondelez CCMs to enhance Customer and Distributors growth plans
  • P&L responsibility
  • Developed strategies to identify and capitalize on potential market opportunities.
  • Analyzed sales data to determine trends, identify areas for improvement, and develop marketing plans.
  • Oversaw implementation of new products into existing markets as well as expansion into new markets.

District Sales Leader

Nestle Dreyers Ice Cream
southern ca
04.2010 - 12.2019
  • Led a Sales Team of 30 frontline employees with sales more than $12MM annually
  • Focused on local Customer Management through extensive on-going communication via business/KPI reviews, promotional presentations, technology updates and change management
  • Recognized for continued superior KPI results and achieving/over delivering sales goals by 6-8% YOY
  • Managed P&L for district, assisted with annual budgets and re-routes
  • Integrated a two-step work systems and go-to-work strategies to become a one functional combined business model.

Retail Sales Manager

Kraft Foods
southern ca
07.1998 - 04.2010
  • Managed DSD and Warehouse sales for Kraft Foods total wall-to-wall grocery – 28 employees
  • Led employees through total change management as we combined two companies to one work stream
  • Focused on local Customer Management through extensive on-going communication via business/KPI reviews, promotional presentations, technology updates and change management
  • Recognized for superior leadership efforts in KPIs and expanded sales grow at a minimum of +8% YOY.
  • Developed strategies to increase sales and profitability.
  • Created weekly and monthly reports on store performance and sales objectives.
  • Managed staffing schedules, interviewed potential employees, and provided training for new hires.
  • Monitored employee performance and provided feedback to improve productivity.

Education

RANCHO SANTIAGO COMMUNITY COLLEGE
09.1989

Skills

  • A result driven Sales Leader with over 25 years of excelling in CPG food sales, leadership, operations, and Customer management Ability to develop and present comprehensive business reviews with local & corporate key account chain management Proven background at elevated levels of relationship building, leading/developing teams and recruiting Excellent communication, listening and negotiating skills Recognized for consistent efforts in meeting or exceeding sales plan/KPIs

Accomplishments

  • 2018 – District Sales Leader of the year, Nestle Dreyer’s Ice Cream
  • 2017 – District Sales Leader of the year, Nestle Dreyer’s Ice Cream
  • 2011 – Circle of Excellence Area Award, Kraft Foods / Nestle
  • 2008 – District Manager of the year, Kraft Foods

Timeline

Area Leader

7-Eleven
08.2023 - Current

Region Sales Manager

Diamond Foods
08.2021 - 01.2023

Area Market Manager - Convenience Channel

Mondelēz international
12.2019 - 08.2021

District Sales Leader

Nestle Dreyers Ice Cream
04.2010 - 12.2019

Retail Sales Manager

Kraft Foods
07.1998 - 04.2010

RANCHO SANTIAGO COMMUNITY COLLEGE

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