Sean Schwenk
Las Vegas,NV
Summary
Results-driven natural products industry sales professional with over 25 years of experience driving revenue growth through strategic partnerships with national and regional retail chains. Demonstrated ability to implement effective omnichannel promotional strategies, resulting in increased product visibility and sales. Proven track record in fostering innovation placement and leading new market development initiatives, consistently surpassing company objectives.
Overview
19
19
years of professional experience
Work History
Director, Sales
PlantFusion
Las Vegas, NV
01.2024 - Current
- Generated incremental sales of $1.2M in less than 12 months.
- Grew key account partnerships with Whole Foods Market, Natural Grocers, Kroger, iHerb, and VitaCost, resulting in 40% year-over-year sales growth.
- Implemented a national network of brokers to cover the contiguous 50 states, adding more than 200 new retail partners.
- Directed activities of both sales and customer service personnel.
Senior Business Manager, Natural Channel
MegaFood
Denver, CO
10.2018 - 01.2024
- Managing over $18M of national key account business, including marketing, category review strategy, promotional planning, forecasting, trade spend, KPI, and ROI analysis: UNFI, Whole Foods Market, and Sprouts Farmers Market.
- From 2019 to 2022, I managed sales revenue of over $9.7 million in more than 1,370 retail locations, including e-commerce platforms: Sprouts Farmers Market, Vitamin Shoppe, NGVC, Fresh Thyme, Pharmaca, and Thrive Market.
- Generated over $575K in incremental sales, with distribution gains of core items, and innovation.
- Delivered a 4-year annual growth rate of 10% year-over-year, with a trade spend reduction of 7 points, resulting in a $700K savings.
National Sales Director, Key Accounts
Ancient Nutrition
Los Angeles, CA
09.2017 - 10.2018
- Responsible for all sales, marketing, promotional planning, and new vendor product submissions for all national key accounts, including natural retail, FDMC, E-commerce, and national and specialty distribution.
- Managed all sales and distribution for national key accounts: Costco, CVS, Giant Eagle, HEB/Central Market, Hy-Vee/Lomar, Kroger, King Soopers, Fred Meyer, Lazy Acres/Bristol Farms, Publix, Raley’s, Safeway, Target, Wakefern, Wegmans, NEXCOM Navy Exchange, EurPac Military Distribution, and Muscle Foods USA.
- Increased FDMC channel sales revenue from $350K to over $1.1M year over year.
- Managed strategic partnerships with iHerb, VitaCost, Thrive Market, LuckyVitamin, Pureformulas, Puritan’s Pride, Swanson’s Health, Walmart.com, Target.com, and Amazon FBA partners, growing E-commerce 142% year over year.
- Secured Costco market test for two SKUs in 129 warehouse locations, generating a $1.7M PO.
- Obtained distribution for 3,500 CVS stores, 1,500 Kroger locations, and 1,800 Target locations.
Regional Sales Director
Ancient Nutrition
Los Angeles, CA
07.2015 - 09.2017
- Planned and executed a sales strategy that launched 'Bone Broth Protein' into over 4,000 retail locations, propelling the company to the #2 protein brand within one year.
- Created and implemented an E-commerce sales strategy, gaining distribution in key E-commerce accounts – iHerb, Lucky Vitamin, VitaCost, and Thrive Market, generating more than $1.2M in revenue the first year.
- Managed and motivated 10 territory sales managers in the Northeast and Southwest regions
- Developed and executed promotional strategies in key accounts that secured the distribution of 120 new SKUs in one year.
Senior Sales Representative
Garden of Life
Los Angeles, CA
07.2005 - 07.2015
- Coordinated key account promotional plans, initiatives, and execution with four territory sales managers.
- Managed 52 accounts, generating over $4.3M in yearly revenue.
- Ten years of consecutive 20%+ year-over-year growth, developing territory sales revenue from $700K to over $4.3M, while sustaining territory splits.
Education
Microsoft Certified Applications Instructor - Microsoft Excel, Word, Outlook, PowerPoint
New Horizons Computer Learning Center
Boston, MA01.2000
Honorable Discharge - Pararescue Special Operations
United States Air Force
San Antonio, TX01.1998
2 Years of Study Completed - Biology
University of Central Florida
Orlando, FL01.1998
Skills
- Strategic account development
- Competitive analysis
- Negotiation expertise
- Product knowledge
- KPI analysis
- Team building
Timeline
Director, Sales
PlantFusion
01.2024 - Current
Senior Business Manager, Natural Channel
MegaFood
10.2018 - 01.2024
National Sales Director, Key Accounts
Ancient Nutrition
09.2017 - 10.2018
Regional Sales Director
Ancient Nutrition
07.2015 - 09.2017
Senior Sales Representative
Garden of Life
07.2005 - 07.2015
Microsoft Certified Applications Instructor - Microsoft Excel, Word, Outlook, PowerPoint
New Horizons Computer Learning Center
Honorable Discharge - Pararescue Special Operations
United States Air Force
2 Years of Study Completed - Biology
University of Central Florida
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