Summary
Overview
Work History
Education
Skills
Software
Timeline
GeneralManager

Sean Smith

Marketing Associate
Chicago,IL

Summary

Through the limited real-life experience I do have in the marketing industry, I have found a real passion for brand affinity and generating content to support brands that I believe in. From a Retail Marketing Internship at Columbia Sportswear, to Social Media Manager for my college's record label, I have developed skills and honed in the craft of not only content creation, but the organization and analytical awareness that comes along with it.

Overview

4
4
years of post-secondary education
4
4
years of professional experience

Work History

Social Media Manager

AEMMP Records
Chicago, IL
01.2020 - 05.2021
  • Developed marketing content such as blogs, promotional materials and advertisements for all social media channels. This included weekly SoundCloud playlists, artist spotlight posts, and content promoting AEMMP song releases and events.
  • Analyzed and reported social media and online marketing campaign results.
  • Completed a budget pitch for marketing spending every six months.
  • Created a content calendar to keep myself and our team organized while posting content to social channels.
  • Created marketing drivers to be submitted to the labels' distributor that helps push the songs' release in many forms, but namely playlist placement.
  • Analyzed and reported social media and online marketing campaign results.

Retail Marketing Intern

Columbia Sportswear HQ
Portland, OR
05.2019 - 08.2019
  • Gained experience through market research focusing on Columbias' Store Locator Pages, Customer Reviews, and the marketing metrics dashboard PowerBI.
  • Created the caption/description for Columbia's outlet promotions "Summer Sale" and "Back to School". I also was responsible for finalizing and sending the promotional document out to over 100 outlet retail stores.
  • Created new training documents for the research programs Locally and SweetIQ. These documents have since been used to train oncoming team members and give them a step by step guide on how to use the programs to their fullest potential.

Co-Owner

Elevate Boarding
Northville, MI
11.2012 - 03.2015
  • Created the business from the ground up including Logo designs, Social media advertising, Coordinating the production of the clothing, Distribution of clothing sold.
  • Learned how a business operates and how they make money, and the importance of being organized and thorough when starting your own buisness.

Education

Bachelor of Arts - Music Business Major, Marketing Minor

Columbia College Chicago
Chicago, IL
08.2017 - 05.2021

No Degree - Marketing

Schoolcraft College
Livonia, MI
08.2016 - 05.2017

Skills

Social Media Management

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Software

Mintel

MRI Plus

Microsoft Excel

SweetIQ

PowerBI

Timeline

Social Media Manager

AEMMP Records
01.2020 - 05.2021

Retail Marketing Intern

Columbia Sportswear HQ
05.2019 - 08.2019

Bachelor of Arts - Music Business Major, Marketing Minor

Columbia College Chicago
08.2017 - 05.2021

No Degree - Marketing

Schoolcraft College
08.2016 - 05.2017

Co-Owner

Elevate Boarding
11.2012 - 03.2015

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Sean SmithMarketing Associate