Sean Storer
Product Marketing Leader
San Francisco,CA
Summary
Customer focused product marketing professional with broad experience as an advisor and operator within multiple industries. Past accomplishments include launching a new business venture within a company from concept to multi-million dollar annual revenue and leading multiple product launches and rebranding efforts. Experienced in performing market and pricing analyses. Equipped with solid analytical, technical, and communication skills that develop relationships with customer and internal stakeholders and influence decision making.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Solutions & Industry Marketing Senior Manager
Slack
San Francisco, California
02.2022 - Current
- Created content for and delivered webinars that generated over $3mm in marketing pipeline
- Led event content and demo strategy for events that drove over $2mm in marketing pipeline
- Oversaw vendors and reviewed all content to ensure projects were completed on time, on budget, and on message
- Created multiple sales plays for technology and security buyers and led field enablement sessions
- Developed messaging and launched a new web page for the Public Sector industry
Subject Matter Expert
Guidepoint Advisors, GLG
San Francisco, California
12.2021 - Current
- Advise financial institutions and professional services organizations on matters related to cybersecurity market entry, go to market strategies, and product strategy.
Director of Product Marketing
Rezilion
09.2020 - 10.2021
- Led development of all product related messaging and collateral for website rebranding effort
- Worked directly with executive suite to create pitch decks, company messaging, and thought leadership content
- Contributed new feature recommendations to product roadmaps based on market trends and customer feedback
- Led persona development and pricing and packaging efforts as part of new product introduction and launch
- Wrote compelling copy for demand generation efforts
- Created the company analyst relations strategy
Product Marketing Manager - Application Security
Tenable
09.2019 - 09.2020
- Led integrated product launch of Tenable's Web Application Scanning product that included web, digital, and in product assets using Pendo
- Developed launch KPIs and reports showing influenced pipeline and other key success metrics
- Reviewed application security market understand product strengths, and areas for improvement
- Delivered sales enablement training to highlight product positioning and value proposition to field teams
- Led analyst briefings for application security product areas
Privacy & Data Security PM
Morrison & Foerster
01.2019 - 08.2019
- Reported directly to executive suite and General Counsel of firm as lead on all security and privacy related initiatives
- Led stakeholder interviews to evaluate current business processes and technology and understand any risks or unmet needs
- Owned privacy program roadmap, annual goals, and KPIs
- Led new global committee to prioritize development efforts across firm and built project evaluation criteria
Solution Principal - Cloud, DevOps, Security
Slalom Consulting
12.2014 - 11.2018
- Co-founded B2B security consulting practice and built it from idea on a whiteboard to a multi-million dollar revenue run rate
- Created value proposition documents for sales teams that included key buyer personas, pain points, and solution benefits
- Performed market and customer analyses to prioritize sales and marketing efforts and gather competitive intelligence
- Owned sales pipeline reporting and built Salesforce dashboards to track performance and exceed annual revenue goals
- Delivered presentations to technical, sales, and executive audiences to increase market awareness of new solutions
Senior Associate
ICF International
09.2013 - 11.2014
- Drove increased adoption of Department of Energy's proprietary risk model through emails, presentations, and web copy
- Created and delivered presentations for multiple audiences including utility executives and government officials
Senior Consultant
Deloitte & Touche
08.2010 - 09.2013
- Led teams tasked with creating and monitoring performance metrics for over 70 applications with thousands of technology changes annually
- Built dashboards and reports to communicate progress against key initiatives to stakeholders
- Implemented new hybrid agile software development lifecycle process for 30+ client development teams
- Managed junior team members and prioritized their work
Education
Bachelor of Science - Marketing, Information Technology
American University
Washington, DC 08.2006 - 05.2010
Timeline
Solutions & Industry Marketing Senior Manager
Slack
02.2022 - Current
Subject Matter Expert
Guidepoint Advisors, GLG
12.2021 - Current
Director of Product Marketing
Rezilion
09.2020 - 10.2021
Product Marketing Manager - Application Security
Tenable
09.2019 - 09.2020
Privacy & Data Security PM
Morrison & Foerster
01.2019 - 08.2019
Solution Principal - Cloud, DevOps, Security
Slalom Consulting
12.2014 - 11.2018
Senior Associate
ICF International
09.2013 - 11.2014
Senior Consultant
Deloitte & Touche
08.2010 - 09.2013
Bachelor of Science - Marketing, Information Technology
American University
08.2006 - 05.2010
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