Experienced project management professional emphasizing team collaboration and delivering tangible results. Proficient in strategic planning, risk management, and effective stakeholder communication. Recognized for reliability and adaptability in fast-paced, ever-changing environments. Driven to achieve impactful outcomes and provide project leadership for success.
Overview
21
21
years of professional experience
Work History
Senior Project Manager
HAWORTH MARKETING + MEDIA
10.2021 - Current
Manage communication between internal strategy/planning teams and client contacts for Healthpartners, St Jude, Medtronic, Guitar Center, Alzheimer’s Association, Oscars, Academy Motion Picture Museum, Mark Anthony Craft Spirits, Lunds & Byerlys and East Fork
Create timelines of project completion from media brief to post campaign reporting
Monitor and ensure completion of tasks across all teams within the agency
Coordinate creative asset delivery from the client/creative agency to the ad operations and investment teams by clearly communicating asset specs and due dates
Negotiate, purchase and monitor advertising space and airtime on behalf of clients with the goal of reaching the highest number of people in the target audience at the lowest possible cost
Broadcast investment client leader for Dick's Sporting Goods
Coordinate all local broadcast activity including grand opening, house of sport, hot market, field & stream and special promotion campaigns
Delivered 10% over TRP goal for competitive intrusion campaign within the given budget
Placed radio and television advertising schedules for Alaska Airlines, Conn's Home Plus, Dick's Sporting Goods, Pinnacle, Sam's Club, St Jude & Walmart
Observed and tracked market trends and emerging media platforms within assigned markets (Baton Rouge, Boise, Columbus OH, Dallas, El Paso, Harlingen, Huntsville, Jacksonville, Kansas City, Oklahoma City, and Reno)
Purchased local TV and radio schedules in markets of all size and demographic range
Media Analyst/Buyer
MCCANN MINNEAPOLIS/COMPASS POINT MEDIA
08.2014 - 08.2016
Functioned primarily as a media buyer while providing support to supervisors after being brought on as an analyst within the spot investment team
Carried out general quantitative and qualitative research to produce media evaluation reports
Proactively stewarded negotiated schedules, which included make goods, weekly logs, re-rates/sweeps and post evaluation for clients such as Ashley Furniture, Save-a-Lot, MN Department of Public Safety and Johnsonville
Developed and maintained positive working relationships with station contacts and national representation firms and their representatives
Observed and tracked market trends and emerging media platforms within assigned markets (New Orleans, Dayton, Ft Wayne, Davenport, Toledo and out state MN counties)
Store Manager
GameStop, INC.
03.2004 - 08.2014
Responsible for the successful operation of multiple retail locations throughout the Twin Cities area (Apple Valley, Burnsville, Eden Prairie & Mall of America)
Managed a team of at least 10 associates at any time with the goal of providing best-in-class customer service and aligning customer needs with GameStop product and benefit solutions
Led the district and region in customer service metrics from February 2008 to October 2010 by being consistently ranked in the top 15% of the company in overall net promoter
Provided timely and appropriate feedback to all store associates concerning performance including daily coaching, performance reviews and appraisals
Ranked in the top 35% of the company in overall sales growth at the Apple Valley location during fiscal year 2012
Increased YOY net profit by 15%
Area Manager
GameStop, INC.
02.2011 - 12.2012
Responsible for the overall operations and business results for multiple retail locations at the same time (Mall of America, Crystal, Apple Valley, Richfield & Burnsville)
Directly influenced the talent development and business results of up to four stores through GameStop's global performance management strategy and related tools
Led the Mall of America location to its greatest overall business result since opening in 2006; sales growth improved by 15%, profit margin increased by 20% and overall rank was 1,000 spots higher than any previous year
Encouraged outstanding business results by focusing on specific behaviors and outcomes as it relates to customer engagement and retail merchandising
Used STAR/AR feedback model, interaction guidelines, and key principles when interacting with others
Took the role of region point person for visual merchandising., responsible for providing detailed instructions on visual merchandising initiatives on a weekly basis through conference calls and email
Temporary District Manager
GameStop, INC.
09.2010 - 02.2011
Responsible for the overall operations and business results for nine retail locations ranging from southeastern MN to western WI
Led the district to a 5% YOY improvement in overall customer experience using the net promoter metric of measuring customer satisfaction
Responded favorably and quickly to all business opportunities identified through sales reports, profit and loss statements, turnover reports and exit interview data, store visit reports, audits, compliance reporting and customer service data
Attracted, developed, and retained top talent by creating a positive, supportive, results-based work environment
Education
Bachelor of Arts - Communication Studies & Marketing
Concordia University
05.2004
Skills
Project management
Client relationship management
Scope management
Project planning
Cross-functional communication
KPI tracking
Project scheduling
Excellent communication
Problem-solving
Multi-project management
Timeline
Senior Project Manager
HAWORTH MARKETING + MEDIA
10.2021 - Current
Media Analyst/Buyer
MCCANN MINNEAPOLIS/COMPASS POINT MEDIA
08.2014 - 08.2016
Area Manager
GameStop, INC.
02.2011 - 12.2012
Temporary District Manager
GameStop, INC.
09.2010 - 02.2011
Store Manager
GameStop, INC.
03.2004 - 08.2014
Bachelor of Arts - Communication Studies & Marketing
Concordia University
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