Vanoella Shinwen
Woodbury,MN
Summary
Dynamic and results-driven Paid Media Specialist with 2.5 years of comprehensive
experience in digital advertising and media strategy. Proven expertise in developing and executing effective paid media campaigns across various digital platforms. Skilled in data analysis, audience targeting, and optimizing campaigns for maximum ROI. Adept at collaborating with cross-functional teams to align paid media strategies with overall marketing objectives. Also a tenacious and productive individual with excellent communication, organization, and time management skills.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Paid Search Specialist
Twintusk LLC
Woodbury, MN
07.2022 - 01.2024
- Led the planning and execution of paid media campaigns across multiple digital
platforms, including Google Ads, Facebook, Instagram, and LinkedIn. - Managed a monthly advertising budget, ensuring optimal allocation for maximum
campaign effectiveness. - Collaborated with the marketing team to develop creative and targeted ad content, aligning with broader marketing strategies and goals.
- Analyzed campaign performance data to identify trends, adjust strategies, and improve overall campaign ROI.
- Stayed current with industry trends and updates, applying best practices to all paid media activities.
- Coordinated with external agencies and vendors to ensure seamless execution of paid media initiatives.
Paid Search Specialist Intern
Unisys Corporation
Hopkins, MN
07.2021 - 07.2022
- Google Ads account setup
- Google Analytics conversion setups
- Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
- Track, report, and analyze website analytics and social media advertising initiatives and campaigns.
- Conduct in-depth keyword research to identify opportunities and create targeted, high-performing ad campaigns.
- Develop and execute comprehensive paid media strategies that align with business goals and objectives.
- Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience and drive conversions.
- Regularly analyze campaign performance data, generate reports, and provide insights to improve campaign effectiveness.
- Manage campaign pacing, staying on budget, and estimating monthly costs.
- Report on account results to account management and clients.
Scrum Master/Senior Technical Project Manager
DataSite
Minneapolis, MN
07.2020 - 06.2022
- Implement process improvement that resulted in a 30% increase in team velocity over 3 quarters.
- Built a trusting and safe environment where problems can be raised without fear of blame, or being judged, with an emphasis on problem solving, and taking care of people.
- Served as a great servant leader to the team members.
- Utilized tools to help remove impediments for the team, and its members.
- Tracked and communicated team velocity and sprint/release progress, and maintained process documentation.
- Aided teams with cross team communication.
- Led, trained, and coached the organization in it's scrum adoption.
- Experiment with new practices and frameworks to improve team outcomes.
- Embrace the Agile mindset, advocate and champion agile across the Technology organization by challenging, coaching and guiding teams using agile, and lean principles.
Education
Bachelor of Arts - Sports Medicine
Bethel University
Saint Paul, MN05-2019
Skills
- Google Ads and Facebook Ads Expertise
- Paid Media Strategy
- Budget Management
- Google Analytics Proficiency
- Campaign Optimization
- Cross-Platform Advertising (Social Media, Search Engines, etc)
- Creative Content Development
- Team Collaboration and Communication
- Audience Targeting
- Keyword Research
Certification
- Google Analytics Certification
- Google Ads (Search, Display, Video, Shopping)
- Meta Blueprint
- Presentation and Reporting Certification
Timeline
Paid Search Specialist
Twintusk LLC
07.2022 - 01.2024
Paid Search Specialist Intern
Unisys Corporation
07.2021 - 07.2022
Scrum Master/Senior Technical Project Manager
DataSite
07.2020 - 06.2022
Bachelor of Arts - Sports Medicine
Bethel University
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