Sebastian Everton
Dallas,TX
Summary
Results-driven marketing specialist with a robust background in the automotive industry and a strong focus in motorsports and performance. Skilled in driving B2B initiatives and managing relationships with key stakeholders, including NASCAR, F1, SCCA, and NHRA, to expand brand presence and foster strategic partnerships. Proven success in enhancing Sunoco’s social media footprint, growing followers by 14% within six months, and developing data-driven marketing strategies using Salesforce and Power BI. Experienced in coordinating high-impact marketing campaigns for major trade shows, such as SEMA and PRI, and working across national and international fuel dealers and distributor networks. With a keen analytical acumen and collaborative mindset, I am eager to contribute to innovative organizations that value industry leadership and growth.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Sunoco
06.2024 - Current
- Lead B2B initiatives with corporations, businesses, sanctioning bodies, and motorsports applications, including partnerships with NASCAR, F1, SCCA, and NHRA, to expand Sunoco's presence and foster strategic alliances.
- Manage influencer relationships, crafting collaboration strategies to elevate brand visibility within target motorsport communities.
- Coordinate marketing strategy and logistics for major trade shows, including SEMA and PRI, enhancing Sunoco’s industry presence and engagement.
- Collaborate with a national and international dealer and distributor network, optimizing engagement and ensuring consistent brand representation across regions.
- Utilize Salesforce for CRM management, tracking client interactions, and driving targeted business growth through data-driven insights.
- Leverage Power BI for data analysis, producing actionable insights that inform marketing strategies and improve campaign outcomes.
- Boosted social media following on brand platforms by 14% in six months, increasing followers through targeted engagement and content strategies.
- Oversee the execution of promotional campaigns, coordinating with external vendors and stakeholders to ensure seamless delivery and brand consistency.
Race Fuels Sales Support Intern
Sunoco
05.2023 - 08.2023
- Evaluated Sunoco’s current marketing programs, including social media messaging and influencer community engagement. Recommended and implemented program enhancements.
- Assessed the Race Fuels cage program's penetration within key markets across distributor channels; implemented strategies to increase profitability and sales.
- Evaluated penetration of CAM2 race fuel in non-Sunoco branded locations; developed and implemented strategies to increase footprint.
- Shadowed business development team in sales/distributor meetings; assisted with meeting preparations.
- Contributed to various initiatives aimed at increasing US market share.
- Actively engaged with racetracks, racers, race series, and fuel distributors across the US, including Circuit of The Americas, Watkins Glen, NASCAR, and NHRA.
Senior Lifeguard
New Providence Community Pool
05.2016 - 08.2022
- Ensured patron safety in and around the pool.
- Led safety training for staff, ensuring compliance with regulatory requirements and improving lifesaving skills.
- Administered CPR and life-saving measures during incidents until paramedics arrived.
- Followed all pool policies and procedures, proactively suggesting improvements for safety awareness.
- Managed a team 20+ novice and intermediate lifeguards
Education
Bachelor of Science - Management And Human Organization
Indiana University, Bloomington
Bloomington, IN05-2024
Associate of Science - Political Science And Government
University of Arizona
Tucson, AZ12-2022
Skills
- MS Office
- Team Leadership
- Communications
- Budgeting and Finance
- Customer Service
- Team Management
- Project Management
- Business Operations
- Proficiency in German (4th semester)
- Social Media Management
- Analytics and SEO
- CRM Management
- Business Development
Timeline
Marketing Specialist
Sunoco
06.2024 - Current
Race Fuels Sales Support Intern
Sunoco
05.2023 - 08.2023
Senior Lifeguard
New Providence Community Pool
05.2016 - 08.2022
Bachelor of Science - Management And Human Organization
Indiana University, Bloomington
Associate of Science - Political Science And Government
University of Arizona
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