Sebastian Leger
Senior Marketing Strategist
Chicago,IL
Summary
A passionate senior strategist with an unyielding work ethic delivers top-quality results. Specializes in elevating brand presence, driving engagement, and delivering measurable ROI. Strategic thinking is rooted in a deep understanding of market trends, consumer behavior, and emerging technologies. Excels in crafting comprehensive marketing strategies aligned with organizational objectives, propelling business growth.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Senior Marketing Strategist
Fluent 360
06.2022 - 05.2024
- Develop new strategies for reaching target audience
- Gather data to develop well-informed and effective strategic plans
- Develop marketing strategy for new product launch
- Write clear briefs to inspire relevant content
- Manage two junior associates
- Work with creatives to develop creative ideas
- Develop strategies to increase brand awareness through marketing efforts.
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis
- Conducted thorough market research to identify new business opportunities and areas for growth
- Increased lead generation with implementation of targeted content marketing strategies
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements
- Streamlined social media presence, resulting in improved audience reach and engagement
Senior Marketing Strategist
VMLY&R
03.2019 - 01.2022
- Gather data to develop well-informed and effective strategic plans
- Write clear briefs to inspire relevant content
- Evaluate effectiveness of campaigns by measuring sales results, customer feedback, and metrics
- Develop strategies to increase brand awareness through SEO marketing efforts
- Maintain relationships with clients and other stakeholders
- Develop new strategies for reaching target consumers
- Collaborate with other team members to manage SEO strategy.
- Increased lead generation with implementation of targeted content marketing strategies
- Streamlined social media presence, resulting in improved audience reach and engagement
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits
- Developed comprehensive marketing plans, leading to successful product launches and increased market share
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions
- Managed budget allocation and resource utilization to maximize marketing ROI
Marketing Consultant
The Winders Group
03.2015 - 01.2019
- Assisted agency leadership in managing top client relationships
- Developed and led strategic marketing plans for clients against lead generation goals
- Coordinated cross-departmental teams and SMEs to ensure client programs were delivered and goals achieved
- Conducted market surveys, identified brand perception, and developed strategies to overcome obstacles
- Planned and executed direct marketing campaigns to increase brand awareness for companies such as Domuso, Measured, and CloudSimple.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets
Client Manager
Angie's List
02.2011 - 01.2015
- Consulted with clients to provide recall management guidance and served as expert in investigation, using Salesforce to manage accounts
- Drove communication with all internal departments to deliver client-desired results while functioning as lead project manager
- Built strong client relationships that ensured retention of accounts
- Analyzed data to form insights that fueled strategic plans for customer growth.
Financial Service Consultant
Public Service Credit Union
09.2004 - 01.2011
- Increased customer awareness of bank products and services while addressing other financial needs
- Responsible for duties including coordination of closing schedule, loan package quality check, and processing accounts
- Established communication protocols, training, and reporting processes to effectively evaluate branch operation.
Education
Bachelor of Science - Political Science
Eastern Kentucky University
Richmond, KY 08.2000 - 05.2004
Skills
MRI Simmons
Former clients
- Infiniti-Nissan
- Kaiser Permanente
- Capital One
- Disney
- Jim Beam – Maker’s Mark
- Feeding America-Ad Council
- United Rentals
- U.S. Army
- Cboe
Languages
French
Professional Working
Timeline
Senior Marketing Strategist
Fluent 360
06.2022 - 05.2024
Senior Marketing Strategist
VMLY&R
03.2019 - 01.2022
Marketing Consultant
The Winders Group
03.2015 - 01.2019
Client Manager
Angie's List
02.2011 - 01.2015
Financial Service Consultant
Public Service Credit Union
09.2004 - 01.2011
Bachelor of Science - Political Science
Eastern Kentucky University
08.2000 - 05.2004
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