Sebastian Leger
Senior Marketing Strategist
Chicago,IL
Summary
A passionate senior strategist with an unyielding work ethic delivers top-quality results. Specializes in elevating brand presence, driving engagement, and delivering measurable ROI. Strategic thinking is rooted in a deep understanding of market trends, consumer behavior, and emerging technologies. Excels in crafting comprehensive marketing strategies aligned with organizational objectives, propelling business growth.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Senior Marketing Strategist
Fluent 360
06.2022 - 05.2024
- Develop new strategies for reaching target audience
- Gather data to develop well-informed and effective strategic plans
- Develop marketing strategy for new product launch
- Write clear briefs to inspire relevant content
- Manage two junior associates
- Work with creatives to develop creative ideas
- Develop strategies to increase brand awareness through marketing efforts.
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis
- Conducted thorough market research to identify new business opportunities and areas for growth
- Increased lead generation with implementation of targeted content marketing strategies
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements
- Streamlined social media presence, resulting in improved audience reach and engagement
Senior Marketing Strategist
VMLY&R
03.2019 - 01.2022
- Gather data to develop well-informed and effective strategic plans
- Write clear briefs to inspire relevant content
- Evaluate effectiveness of campaigns by measuring sales results, customer feedback, and metrics
- Develop strategies to increase brand awareness through SEO marketing efforts
- Maintain relationships with clients and other stakeholders
- Develop new strategies for reaching target consumers
- Collaborate with other team members to manage SEO strategy.
- Increased lead generation with implementation of targeted content marketing strategies
- Streamlined social media presence, resulting in improved audience reach and engagement
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits
- Developed comprehensive marketing plans, leading to successful product launches and increased market share
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions
- Managed budget allocation and resource utilization to maximize marketing ROI
Marketing Consultant
The Winders Group
03.2015 - 01.2019
- Assisted agency leadership in managing top client relationships
- Developed and led strategic marketing plans for clients against lead generation goals
- Coordinated cross-departmental teams and SMEs to ensure client programs were delivered and goals achieved
- Conducted market surveys, identified brand perception, and developed strategies to overcome obstacles
- Planned and executed direct marketing campaigns to increase brand awareness for companies such as Domuso, Measured, and CloudSimple.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets
Client Manager
Angie's List
02.2011 - 01.2015
- Consulted with clients to provide recall management guidance and served as expert in investigation, using Salesforce to manage accounts
- Drove communication with all internal departments to deliver client-desired results while functioning as lead project manager
- Built strong client relationships that ensured retention of accounts
- Analyzed data to form insights that fueled strategic plans for customer growth.
Financial Service Consultant
Public Service Credit Union
09.2004 - 01.2011
- Increased customer awareness of bank products and services while addressing other financial needs
- Responsible for duties including coordination of closing schedule, loan package quality check, and processing accounts
- Established communication protocols, training, and reporting processes to effectively evaluate branch operation.
Education
Bachelor of Science - Political Science
Eastern Kentucky University
Richmond, KY 08.2000 - 05.2004
Skills
MRI Simmons
Canva
HubSpot
Mintel
YouGov
Google Analytics
Mediatool
Confluence
Keynote
PowerPoint
Strategic Planning
Brand Strategy
Market Intelligence
Product Marketing
Competitive Intelligence
ROI Tracking
Content Marketing
Strategic Insight
GTM Strategy
Management
AI Research
Marketing Automation
Project Management
Former clients
- Infiniti-Nissan
- Kaiser Permanente
- Capital One
- Disney
- Jim Beam – Maker’s Mark
- Feeding America-Ad Council
- United Rentals
- U.S. Army
- Cboe
Languages
French
Professional Working
Timeline
Senior Marketing Strategist
Fluent 360
06.2022 - 05.2024
Senior Marketing Strategist
VMLY&R
03.2019 - 01.2022
Marketing Consultant
The Winders Group
03.2015 - 01.2019
Client Manager
Angie's List
02.2011 - 01.2015
Financial Service Consultant
Public Service Credit Union
09.2004 - 01.2011
Bachelor of Science - Political Science
Eastern Kentucky University
08.2000 - 05.2004