Sebastian Schurmann

Market Expansion and Distribution Strategy:

Led the strategic expansion of the U.S. Brands into international markets, focusing on the Caribbean, Central America, and Latin America. Developed customized distribution strategies, fostering strong relationships with local distributors to enhance market penetration and optimize channel coverage.

Brand & Account Leadership:

Advanced from a Sales Assistant to Sales & Marketing Executive, managing the company's largest brand portfolio, demonstrating strong leadership, and delivering consistent year-over-year growth. Spearheaded product expansion efforts and executed targeted marketing strategies, contributing to significant brand visibility and market share increases.

Business Development:

Played a pivotal role in stabilizing business operations during periods of market volatility, including during the COVID-19 pandemic. Adapted sales strategies to maintain brand performance and drive growth, ensuring the company's resilience in shifting market conditions.

Key Success:

Expanded market share for key beauty and personal care brands by executing growth-focused strategies tailored to retail and professional trade channels.

- Introduced innovative marketing campaigns to bolster brand recognition, resulting in successful product launches, and expanded distribution across multiple international markets.

- Personal customer and brand account growth valued over 2.5 million+ from 2022-2023.

- Managed over a dozen events to support our brand's presence, along with using strategic partnerships to capitalize on and leverage our relationships with influencers to grow market shares in CA and LATAM.

Grew one of our smallest brands from $90k to over $350k in 3 years.

Sales Strategy and Leadership:

Currently, manage a portfolio of key brands across multiple regions, consistently delivering growth in both sales and market presence. Work closely with cross-functional teams to integrate marketing, pricing, and distribution strategies that align with the company's long-term vision.

International Market Expertise:

Extensive experience navigating diverse consumer behaviors and market dynamics, driving success across a variety of international markets. Established and nurtured long-term partnerships with distributors and key accounts, contributing to sustained growth and brand loyalty.

Sales Experience:

Over 196,000,000 million in company sales from 2021-2024.Company structure during this time period has been with 4 managers, that includes myself.. With the support of 3 sales assistants for order processing and day-to-day needs.

Personal customer accounts with an annual value of 5.7 million+ (2023 sales). Initial takeover of accounts in 2021 valued at 3.7 million.

Brand Management Portfolio:

• Conair (Professional & Barber Division)

- BaBylissPRO & BARBERology - current leaders in the US market.

• Every Strand (Hair Care line)
• HRB (Personal Care - skin,face,body personal care) - Currently acquired by Sodalis Group.
• Perrigo (Oral care division)
• Diamond Cosmetic, Nail implement leaders in the US.

• Acquired Basic/Advance High-End home automation products.
• Learned advanced Networking
• Dealt with customer service on all products
• (Shades/Lighting/AV)

• Opened and managed an Acai Store in Boca Raton
• Dealt with all company responsibilities such as -Management -Accounting -Customer Service -Advertising -Business strategies
• Sold store after 8 months of operation
• Dealt with experienced investors
• Weekly/month reports
• Cashflow spreadsheets

• Learned to handle different cultural environments
• Sailed across South East Asia for 6 months
• Assisted on crew production for Documentary for NatGeographic LATAM