Sebastian A. Cortijo Rivera
Summary
Dynamic communications specialist with expertise in Digital Marketing and a solid foundation in journalism, advertising, and public relations. Demonstrates a proven track record in customer service excellence and strategic brand management. An engaged former member of prestigious academic and professional societies, reflecting a commitment to continuous learning and industry engagement. Passionate about language acquisition, actively expanding proficiency in German, Italian, and Portuguese to enhance communication strategies. Poised to contribute a blend of scholarly knowledge, hands-on experience, and linguistic versatility to a forward-thinking publicity agency.
Overview
2
2
years of professional experience
Work History
Digital Content Creator
Social Media Platform
08.2020 - 12.2020
- Expanded website traffic through search engine optimization strategies and targeted keyword usage.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Managed blog content calendar, ensuring consistent publication schedule and relevant topics.
- Analyzed performance metrics of digital content, identifying areas for improvement and adjusting strategies accordingly.
- Strengthened content through proofreading and editing.
Media Relations Specialist
American Red Cross
08.2019 - 12.2019
- Increased company awareness with compelling press releases and targeted distribution strategies.
- Conducted thorough research on industry trends and competitors to inform PR strategy and tactics development.
- Crafted engaging social media content that complemented traditional PR efforts while driving online engagement and reach.
- Served as a reliable point of contact for media inquiries, providing timely responses that upheld the company's reputation and promoted key messaging.
- Produced and distributed brochures, newsletters and press kits.
- Wrote press releases and other materials utilizing SEO practices.
Radio Program Assistant
La Descarga Original
01.2019 - 06.2019
- Improved program efficiency by streamlining processes and implementing time-saving strategies.
- Amplified participant satisfaction by regularly evaluating feedback and making necessary adjustments.
- Compiled data from various sources to provide comprehensive reports for senior management decision-making.
- Offered technical support and troubleshot issues to enhance office productivity.
- Increased customer service success rates by quickly resolving issues.
- Proofread and edited documents for accuracy and grammar.
Education
Master of Arts - Digital Marketing
University Sagrado Corazon
San Juan2023
Bachelor of Arts - Journalism
University of Puerto Rico
Río Piedras2021
Skills
- Copywriting
- Data Analysis
- SEO Optimization
- Social Media Management
- Public Relations
- Digital Marketing
Timeline
Digital Content Creator
Social Media Platform
08.2020 - 12.2020
Media Relations Specialist
American Red Cross
08.2019 - 12.2019
Radio Program Assistant
La Descarga Original
01.2019 - 06.2019
Master of Arts - Digital Marketing
University Sagrado Corazon
Bachelor of Arts - Journalism
University of Puerto Rico
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