Sebastien Atticus Heino

• Served as second-in-command to the Editor-in-Chief, overseeing newsroom operations and ensuring editorial standards across print, web, and social media platforms.
• Researched and authored articles covering STEM initiatives, NASA projects, environmental awareness, cultural organizations, and investigative reporting.
• Coordinated with reporters and staff during weekly pitch meetings and maintained an organized content pipeline for monthly newspaper editions.
• Tracked newsroom productivity by maintaining detailed budget and content calendars and verifying reporter assignments.
• Managed newspaper distribution of 1,000+ physical copies every month. Distributed a daily newsletter to 30,000+ subscribers using Mailchimp, ensuring content flow and ad placement.

● Developed e-commerce website prototype in Shopify, using digital marketing principles to improve site design and online customer experience.

● Performed keyword research in SEMrush to identify search trends and support SEO planning for content discoverability.

● Applied foundational knowledge of e-commerce SEO and digital marketing to website development and brand positioning online.

● Explored AI tools to assist marketing research, content development, and digital workflows.

● Reviewed digital marketing trends and online consumer behavior to guide content strategy and audience engagement.