Sederrick Raphiel
Dallas,TX
Summary
I am a seasoned leader in design and creative direction, I have propelled The Design Factory's growth by merging artistic vision with strategic project management. I am an expert in Adobe Creative Suite and fostering innovation, my tenure at Infomart significantly enhanced brand visibility and revenue through impactful marketing materials and effective team mentorship.
Over the last 20+ years, I’ve been responsible for creating enticing brand experiences for cross – cultural markets. My creative strategy and project management experience have tipped the scales and provided growth and development for clients that include Microsoft, 7 Eleven, MADD (Mother’s Against Drunk Driving), Unilever, Sally Beauty and The Dallas CVB.
I believe in the magic of ideas that have the possibility to transform how consumers see a product, service or person. I’m an advocate for creativity, it's what I do, it’s who I am.
Overview
34
34
years of professional experience
1
1
Certification
Work History
CEO/Creative/Senior Art Director
The Design Factory
06.1996 - Current
- Implement artistic vision to give art purpose and meaning.
- Maximize project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Elevate brand awareness by creating visually striking marketing materials for print and digital campaigns.
- Make collateral to support various marketing campaigns and visually communicate concepts.
- Exercise and demonstrate use and mastery of elements of design to meet goals.
- Streamline creative processes by implementing efficient design workflows and project management tools.
- Oversee photoshoots from concept development to post-production editing, ensuring high-quality visuals that align with brand identity goals.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
Senior Art Director
Infomart
01.1993 - 06.1996
- Mentored junior designers, providing guidance and support to foster professional growth and development.
- Championed innovation within the company by introducing new tools, technologies, or workflows that improved efficiency or enhanced creativity.
- Led brainstorming sessions to generate innovative ideas for advertising campaigns, fostering a creative and collaborative work environment.
- Contributed to revenue growth by conceptualizing engaging promotional materials that resonated with target audiences.
- Produced effective advertising and marketing material that sold Infomart as the premiere office real estate for Fortune 100 corporations.
- Develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
Graphic Designer
DacEasy
11.1991 - 12.1993
- Served as the In-house visual specialist that developed collateral to communicate the effectiveness of DacEasy’s software
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Developed creative design for print materials, banners and signs.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
Graphic Designer
JCPenney
03.1990 - 10.1991
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Served as the layout artist for JCPenney’s merchandise catalogs.
- Continuously researched industry trends to stay current on emerging technologies and best practices in graphic design.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
Education
Associate of Arts - Communication Arts
The Art Institute of Dallas
Dallas05.1990
Bachelor of Arts - Architecture
Louisiana Tech University
Ruston, LA05.1988
Skills
- Creative Direction
- Photography Direction
- Artistic vision
- Adobe Creative Suite
- Digital illustration
- Layout Design
- Logo/Branding
- Illustrator
- InDesign
- Photoshop
- Photography
- Web Design/UX
- Campaign execution
- Concept Development
- Typography Mastery
- Visual storytelling
- Social Media Strategy
- Content Strategy
- Storyboard creation
- Project Management
Accomplishments
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Certification
ADD YOUR CERTIFICATIONS HERE
Timeline
CEO/Creative/Senior Art Director
The Design Factory
06.1996 - Current
Senior Art Director
Infomart
01.1993 - 06.1996
Graphic Designer
DacEasy
11.1991 - 12.1993
Graphic Designer
JCPenney
03.1990 - 10.1991
Associate of Arts - Communication Arts
The Art Institute of Dallas
Bachelor of Arts - Architecture
Louisiana Tech University
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