Sedona Ellis
Dallas,GA
Summary
Highly-motivated with a desire to take on new challenges. Strong worth ethic, adaptability and skilled in strategic planning, customer relationship management, and team leadership. Excel in communication, negotiation, and problem-solving .
Willing to Relocate
Overview
7
7
years of professional experience
Work History
Sales Manager
Jacuzzi
Marietta, GA
09.2023 - Current
- Led and developed a high-performance in-home sales team for a premium bath remodeling brand, overseeing recruitment, onboarding, training, and daily management of sales reps across a designated region
- Implemented new sales systems, refined presentation techniques, and instilled a results-driven culture that boosted team morale and significantly increased revenue.
- Played a pivotal role in revitalizing a struggling market, increasing the close rate from 14% to over 42%, directly contributing to a dramatic improvement in revenue and overall performance.
- Conducted regular ride-alongs and performance reviews to support individual growth and team excellence.
- Bridged communication and workflow between Sales and Production, streamlining operations and maximizing market efficiency.
- Partnered with the Sales Trainer to onboard and develop new designers, introducing advanced scripting, sales strategies, and process improvements that elevated team effectiveness.
Sales Design Consultant
Jacuzzi
Marietta, GA
10.2022 - 09.2023
- Conducted in-home consultations with clients to discuss project scope, budget, and timeline expectations.
- Demonstrated product features and benefits for customers' needs.
- Exceeded company sales goals & targets on a consistent basis ranging from 60-90% closing rate.
- Built and maintained relationships with peers and upper management to help drive team success.
- Assisted teammates with sales-processing tasks
- Held 1:1 trainings with other design consultants, assisting with Costco contracts, & the process of step selling as well as project construction knowledge.
- Preformed ride alongs with other designers to find potential gaps.
Sales Manager
Progressive
Rockmart, GA
09.2020 - 10.2022
- Team Leadership: Recruit, train, and manage a high-performing sales team focused on home, auto, renters, and business insurance products.
- Sales Growth: Develop and execute sales strategies to meet or exceed agency and regional sales targets.
- Coaching & Development: Provide ongoing support, performance feedback, and mentorship to sales agents.
- Customer Focus: Support agents in building long-term client relationships by understanding coverage needs and providing appropriate insurance solutions.
- Compliance & Quality Control: Ensure agents follow industry regulations, underwriting guidelines, and ethical sales practices.
- Reporting & Analysis: Monitor KPIs, prepare sales performance reports, and use data to make informed business decisions.
- Market Awareness: Stay informed about industry trends, competitor offerings, and regional risk factors to maintain a competitive edge.
Licensed Insurance Sales Representative - Remote
TTEC Progressive
Rockmart, GA
01.2018 - 09.2020
- Offered policy guidance and management to promote asset protection.
- Exceeded company sales goals for new policies.
- Engaged customers and provided high level of service by carefully explaining details about documents.
- Answered incoming calls and provided highest level of professionalism and knowledgeable service to every customer.
- Met or exceeded call speed, accuracy and volume benchmarks on consistent basis.
Education
Eastern Florida State College
Cocoa, FLSkills
- Team Leadership & Coaching
- Recruiting & Onboarding
- Sales Training & Mentorship
- Performance Management
- Territory Management
- In-Home Sales Strategy
- Goal Setting & Forecasting
- Sales Pipeline Development
- High-Ticket Sales Expertise
- Consultative Selling
- Client Needs Assessment
- Objection Handling
- Closing Techniques
- Relationship Building
- KPI Tracking & Reporting
- CRM & Lead Management (eg, Salesforce)
- Data-Driven Decision Making
- Budget Management
- Scheduling
- Product Knowledge & Demonstrations
Timeline
Sales Manager
Jacuzzi
09.2023 - Current
Sales Design Consultant
Jacuzzi
10.2022 - 09.2023
Sales Manager
Progressive
09.2020 - 10.2022
Licensed Insurance Sales Representative - Remote
TTEC Progressive
01.2018 - 09.2020
Eastern Florida State College