Seif Youssef
Columbia,MD
Summary
Creative Product Manager with demonstrated success in product management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
9
9
years of professional experience
5
5
Certification
Work History
Product Consultant
Connell Law
Arlington, VA
03.2021 - Current
- Reviewed product performance against client requirements to provide optimal product.
- Took part in trainings and workshops, learning about upcoming product launches and new merchandise.
- Utilized active listening and effective interpersonal skills to build customer relationships that lasted years.
- Collaborated with management and clients to determine product roadmap and milestones.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
Sr Product & Campaign Manager
Pious Projects
Chicago, IL
01.2014 - 11.2021
- By developing content lifecycle strategies, including content planning, authoring, editing, testing, collaborating and automating I was able to:
- Increase Media Mentions by 1500% in span of 1 year
- Boost Direct Referral Traffic by 10-20% month over month
- Created and executed public and private donor events.
- Established specific policies and outlined stances in written statements.
- Built and maintained corporate image, brand and identity.
- Oversaw special promotional events to drive positive media coverage, boost donations and enhance revenue.
- Produced films and other video products, regulating distribution and operating film library.
Product Marketing Lead
Valeyo
Toronto
11.2021 - 03.2022
- Identifying/Fostering areas for cross-collaboration and sales enablementTook active design role and developed marketing materials for clients in the credit union industry.
- Created and provided marketing material to meet business needs.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Collaborated creatively to develop brand content, enhancing identity and engaging audience.
- Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
- Coordinated with digital team to define target messaging and create engaging web content.
- Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
- Researched and developed multi-channel communications and marketing plans, aligning with system goals.
- Collaborated with subject matter experts and other marketing team members to produce marketing materials.
Product Manager
Eshipper
Toronto
03.2021 - 10.2021
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Defined and analyzed product metrics to facilitate growth of product.
- Worked with engineers to improve user experience and confirm builds meet user specifications.
- Worked with sales teams to land customer wins in complex deals.
- Created prototypes and visual mockups by liaising and collaborating with designers.
- Helped coordinate testing to verify quality and usability of new product features.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
- Developed marketing programs for several new product offerings to bring in additional revenue.
- Boosted customer base penetration with creative promotional approaches.
- Supported new business development by designing appealing product sales promotions.
- Interviewed and hired talented individuals to add value to marketing team.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Senior Product Marketing Manager
Alfan
Toronto
01.2020 - 01.2021
- Grow campaign results to $200,000 in new monthly revenue
- Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
- Collaborated with CEO to launch new products, intellectual property and key capabilities.
- Developed innovative and targeted collateral to support overall product branding objectives.
- Crafted complete set of presentations and data sheets to explain product function.
- Developed and launched new product lines resulting in increased revenue.
- Implemented targeted marketing to drive product awareness and performance.
- Strengthened customer relationships through follow-ups and re-engagement strategies.
- Segmented market and optimized product positioning, product bundling and pricing.
Product Marketing Manager
Alfan
Dubai
01.2019 - 01.2020
- Increased web traffic by 30k+ unique visitors monthly
- Decreased Customer Acquisition Cost by 50%
- Developed innovative and targeted collateral to support overall product branding objectives.
- Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
- Crafted complete set of presentations and data sheets to explain product function.
- Identified opportunities for new product and features, while supporting business case to secure resources for opportunities.
- Increased market penetration utilizing targeted marketing campaigns.
- Monitored entire product development lifecycle.
- Delivered recommendations for rebranding of underperforming or under-selling products.
- Designed ideal customer profiles and target personas to better focus marketing strategies.
Social Media Manager
Alfan
Toronto
01.2018 - 01.2019
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Built and maintained corporate image, brand and identity.
- Produced films and other video products, regulating distribution and operating film library.
Education
Associate of Arts - Product Management
Product School
05.2023
Bachelor of Arts - Communication And Multimedia
McMaster University
2018
Associate of Arts - Film Production
Toronto Film School
2017
Skills
- Product Marketing
- Strategic Planning
- Competitive Analysis
- Product Development
- Scrum Framework
- Wireframe Design
- A/B Testing
- Agile Software Development
- Project Planning
- Product Vision and Strategy Ownership
- Product Roadmaps
- User Journeys, Story Maps, User Stories
- Marketing Strategy Development
- Demand Generation
Accomplishments
- Broke the world record for largest gender reveal ever in a marketing activation for Anasala.
- Grew youtube following for Alfan to over 14M subscribers
- Lead the management and production of fundraising campaigns raising over 18 Million to Build 30+ orphanages, 100+ hospitals, and 2000+ wells
- Led team to achieve most successful product launch for eShipper, earning recognition from upper management and financial reward.
- Improved delivery of eShipper API integration by building and launching free shipping calculator, realizing overall increase in customer satisfaction and cost efficiency.
Certification
- Product Manager Certification, Product School, 2023
- Product Led Growth, Product School, 2023
- Product Analytics, Product School, 2023
- Product Led Growth, Pendo, 2023
- Product Analytics, Pendo, 2023
- Google Ads, LinkedIn, 2022
- Google Analytics, LinkedIn, 2021
- SEO, LinkedIn, 2021
- Agile Methodologies, LinkedIn, 2021
- Audience Growth, Youtube, 2014
- Digital Rights, Youtube, 2014
Timeline
Product Marketing Lead
Valeyo
11.2021 - 03.2022
Product Consultant
Connell Law
03.2021 - Current
Product Manager
Eshipper
03.2021 - 10.2021
Senior Product Marketing Manager
Alfan
01.2020 - 01.2021
Product Marketing Manager
Alfan
01.2019 - 01.2020
Social Media Manager
Alfan
01.2018 - 01.2019
Sr Product & Campaign Manager
Pious Projects
01.2014 - 11.2021
Associate of Arts - Product Management
Product School
Bachelor of Arts - Communication And Multimedia
McMaster University
Associate of Arts - Film Production
Toronto Film School
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