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Thrives on learning new skills quickly and approaches daily challenges with flexibility and openness to changing needs. Superior work ethic with excellent communication, multitasking and prioritization skills.

Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

Results-driven Digital Marketing Professional with expertise in developing and executing integrated digital marketing strategies across SEO, SEM, content marketing, social media, and email campaigns. Proficient in using analytics tools (e.g., Google Analytics, SEMrush) to track and analyse KPIs, optimise campaign performance, and deliver ROI. Experienced in creating SEO-optimised content for multiple platforms, improving brand visibility, audience engagement, and driving conversions. Skilled in managing paid media campaigns on platforms like Google Ads and Facebook Ads, and implementing marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and nurture leads. Strong project management skills, with a proven ability to collaborate within cross-functional teams to achieve business goals. Strategic thinker with the ability to innovate and adapt in dynamic, fast-paced environments.

Dynamic communication and digital media professional with extensive experience in managing social media for a public relations firm and diverse brands. Expertise in crafting compelling content through storytelling, visuals, and strategic planning. Proven track record of enhancing online brand presence through consistent content planning, innovative design, and active community engagement. Continuously developing skills in photography, videography, and digital marketing to independently manage projects and deliver impactful results that authentically represent brand identity. Committed to learning, experimenting with new digital tools, and discovering practical methods to enhance communication effectiveness.

SELENA GARZA

Overview

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Restaurant Hostess

Nanny

Sales Associate

Education

Bachelor's Degree - Marketing

College and Career Ready Diploma -

Dual Credit Courses -

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Restaurant Hostess

Nanny

Sales Associate

Bachelor's Degree - Marketing

College and Career Ready Diploma -

Dual Credit Courses -

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