Selena Leong

• Conducted extensive research on industry trends, ensuring cutting-edge designs that captured target demographic's attention, increasing women's denim sales by +30% compared to previous year.
• Developed innovative design concepts that increased client satisfaction and strengthened brand loyalty.
• Managed multiple projects simultaneously while maintaining strict attention to detail and adherence to deadlines.
• Collaborated with cross-functional teams to ensure seamless integration of designs into final products.
• Streamlined design processes for increased efficiency and improved collaboration among team members.
• Led creative brainstorming sessions that generated new ideas and improved team collaboration.
• Championed a culture of continuous improvement within design department through regular feedback sessions and professional development opportunities.
• Implemented best practices in design principles, contributing to high-quality deliverables consistently meeting deadlines.
• Mentored junior designers, enhancing their skills and enabling them to contribute effectively to design projects.
• Redesigned existing products for better usability, leading to higher customer satisfaction rates.
• Evaluated and selected appropriate design tools and software, streamlining production processes and improving output quality.
• Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.

• Lead Designer for all private label brands including Fashion Nova, Nordstrom, Buckle, Rue21, Belk, Boot Barn
• Increased Fashion Nova orders from $2M to $6M within six months of coming on board
• Exceeded revenue goals by developing targeted strategies for specific segments within the denim market.
• Boosted sales performance by creating on-trend, market-driven denim designs for various demographics.
• Coordinated design process for multiple brands from concept sketches to final adoption, ensuring alignment with brand vision.
• Designing seasonal styles according to upcoming trends & popular color palettes
• Sourced innovative technologies and trims to align with seasonal design direction.
• Developed innovative washes and standards that enhanced product differentiation and market appeal.
• Conducted extensive market research to identify emerging trends and incorporate them into design concepts.
• Mentored junior designers, fostering a collaborative team environment that promoted creative growth and skill development.
• Presented design concepts to key stakeholders, securing buy-in for new product launches.
• Developed unique washes and finishes for denim products, ensuring high-quality end result.
• Utilized advanced software tools to create detailed technical drawings for sample production and manufacturing specifications.
• Managed multiple projects simultaneously while adhering to strict deadlines, ensuring timely delivery of final products.
• Strong knowledge of costing & creating trend-right product with price limitations
• Streamlined communication between design and production teams, facilitating efficient workflows and timely project completion.

• Private label lead designer for StitchFix, Buckle, Fashion Nova
• Led design development for new brand launch, Daze
• Researched & sought out newness to best translate to each account via wash, silhouette & fabrication based on seasonal trends
• Led cross-functional teams to achieve desired collection cohesiveness
• Developed trims and marketing materials.

• Private label lead designer for Young Contemporary, Juniors, Young Mens & Childrenswear
• Delivered innovation & crucial trends to key accounts (Nordstrom, Tilly's, Kohl's) totaling $40M in sales
• Launched two branded lines: People's Liberation @ Kohl's & Stitch Fix, and NO! Jeans as an opening price point brand to grow sales by $5M
• Designed across several categories: denim, wovens & knits
• Worked closely with sales team and buyers to intimately understand crucial business opportunities & best sellers to elevate assortment thereby doubling adoption rate
• Developed prints, patterns, graphics & other art
• Created tech packs for factory execution of prototypes
• Sourced & developed fabric, material & trim
• Designed marketing materials, trims & line sheets

• Art directed monthly graphics
• Increased orders 30% by maintaining strong relationships with buyers & providing timely & trend-right boards for weekly buyer review meetings
• Implemented new design protocol for design, development & tech packs to streamline process
• Developed prints, patterns, graphics

• Collaborated with company owner to develop best-selling product through trend research and market analysis

• Developed tech packs with detailed art sketches, specifications, and trim layouts

• Worked with teams to review product quality standards and ensure compliance.
• Researched market trends and competitor products to inform design strategies.