Selena Singh
Summary
AI Product Manager and Human–Computer Interaction leader with 10+ years of experience designing and delivering enterprise AI and data-centric products across the full product lifecycle. Proven track record of translating complex AI capabilities into clear product requirements, roadmaps, and success metrics through close collaboration with engineering, data science, design, and business stakeholders.
Experienced in embedding responsible AI principles including fairness, transparency, human oversight, and compliance directly into product design and delivery to enable scalable, trustworthy AI solutions. Recognized for strong product judgment, systems thinking, and the ability to align user needs, technical constraints, and business objectives to drive adoption and measurable impact in regulated enterprise environments.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Lead UX Researcher
Endava Consulting / Lineage Logistics
01.2022 - 06.2023
- Led AI-enabled product initiatives to transition facilities from manual workflows to AI-supported operations, driving measurable efficiency gains across both automated and manual environments.
- Defined and delivered product requirements for AI-supported workflows by translating user needs, employee processes, technical constraints, and compliance requirements into standardized operating guidance.
- Partnered with data science teams to define data capture requirements for AI models, improving model accuracy, usability, and downstream product adoption.
- Built and maintained product discovery and evaluation assets, including standardized templates for user discovery, usability testing, and operational validation to support consistent product decision-making.
- Defined strategic product questions that uncovered inefficiencies, compliance risks, and operational gaps, informing AI adoption decisions and policy updates across facilities.
- Mentored researchers and designers in business acumen, stakeholder management, and negotiation, building product- and governance-aware leaders capable of operating in regulated environments.
- Contributed to and improved dashboards and reporting tools, aligning product metrics and operational KPIs with UX standards and business requirements.
- Partnered with Operations Managers, Business Analysts, Product Managers, and engineers to define priorities, align insights, and influence product roadmap decisions in governance-driven environments.
- Leveraged Jira and Confluence to track product initiatives, governance efforts, and operational KPIs including accuracy, error reduction, and adoption rates.
- Led cross-functional stakeholder meetings, usability testing, and site observations, ensuring insights directly informed product roadmaps, governance practices, and operational decisions.
Senior UX Researcher
Wells Fargo
09.2018 - 12.2021
- Led independent marketing and usability research studies, including blind studies and security-focused evaluations.
- Designed and executed usability tests for secure login credentials, improving executive access to sensitive internal data (projects, clients, team performance) while reducing security risks.
- Created and deployed strategic research questions that guided marketing research studies and surfaced security vulnerabilities, directly influencing design and compliance decisions.
- Collaborated with product managers, designers, and developers to implement usability-informed improvements aligned with data security policies.
- Delivered stakeholder debriefs that translated research into actionable, business-focused insights.
Research & Development Specialist
Boeing
08.2019 - 10.2020
- Researched, designed, and developed internal web applications and technical tools to support cross-functional teams.
- Directed internal technical research projects, creating strategic research questions for studies that informed development of web platforms and employee-facing tools.
- Conducted HCI and usability studies to ensure adoption of internal systems while identifying workflow and compliance risks.
- Partnered with business analysts and engineers to align findings with technical requirements and IT security standards.
- Enhanced internal processes by integrating research-driven feedback into product design and operational policies.
Student Research Assistant
Thomas Edison State University
02.2018 - 12.2018
- Supported qualitative and quantitative research projects, including data analysis, reporting, and presentation development.
- Conducted interviews, case study analysis, and literature reviews across multiple research topics.
- Completed an intensive capstone research thesis analyzing qualitative and quantitative data related to the short- and long-term impacts of child abuse.
Freelance UX Specialist and Web Designer
Part Time
05.2014 - 12.2018
- Conducted qualitative and quantitative user research to inform mid-to-high fidelity wireframes, prototypes, and production-ready designs for web and application products.
- Delivered end-to-end website and tool solutions within CMS constraints (SharePoint), balancing user needs, technical limitations, and client requirements.
- Partnered with users and stakeholders to define content, workflows, and UX standards for web, app, and internal tools.
Search Engine Evaluator
Leapforce, Inc
10.2014 - 03.2015
- Evaluated search result relevance and content quality against defined guidelines, supporting large-scale information retrieval systems.
- Conducted structured internet research while meeting strict accuracy, quality, and deadline requirements under NDA constraints.
Librarian Assistant Volunteer
Thomas Edison Technical High School
09.2010 - 06.2014
- Supported research assistance, information organization, and secure record-keeping for library patrons across physical and digital systems.
- Assisted users of all ages with research methods, information retrieval, and use of digital catalog and computer systems.
- Maintained confidentiality, inventory accuracy, and operational integrity within a public-facing information environment.
Education
Master of Science - Artificial Intelligence
University of The Cumberlands
Williamsburg, Kentucky, KYMicroMasters Graduate Certificate - Organizational Psychology
University of Canterbury
Christchurch, NZBachelor of Science - Information Technology, Social Science
Thomas Edison State University
Trenton, NJSkills
- AI Product Management & Lifecycle: Product strategy, roadmap planning, requirements definition, KPI development, cross-functional delivery
- Enterprise AI & Responsible AI: AI risk management, governance-by-design, fairness, transparency, human oversight (NIST AI RMF, ISO/IEC 42001, EU AI Act)
- Product Discovery & UX: User discovery, usability testing, stakeholder interviews, research-to-requirements translation
- Data & Platform Operations: Workflow automation, KPI tracking, dashboards & reporting, role-based access and security considerations
- Collaboration & Leadership: Cross-functional leadership, stakeholder alignment, mentoring, executive communication
- Technical & Analytics Tools: Python, PyTorch, Jira, Confluence, Tableau, Figma, Miro
Certification
- NIST AI Risk Management Framework (AI RMF) — Udemy
- ISO/IEC 42001: AI Management Systems — Udemy
- ISACA AI Audit (AAIA) — Udemy
- EU AI Act Masterclass — Udemy
- AI Law & Policy — UT Law (CLE)
- AI Governance in the U.S.: Regulations & Policy — Lawline
- Generative AI Foundations — Google
- PyTorch for Machine Learning — IBM
- Google Advanced Data Analytics — Google
Timeline
Lead UX Researcher
Endava Consulting / Lineage Logistics
01.2022 - 06.2023
Research & Development Specialist
Boeing
08.2019 - 10.2020
Senior UX Researcher
Wells Fargo
09.2018 - 12.2021
Student Research Assistant
Thomas Edison State University
02.2018 - 12.2018
Search Engine Evaluator
Leapforce, Inc
10.2014 - 03.2015
Freelance UX Specialist and Web Designer
Part Time
05.2014 - 12.2018
Librarian Assistant Volunteer
Thomas Edison Technical High School
09.2010 - 06.2014
Master of Science - Artificial Intelligence
University of The Cumberlands
MicroMasters Graduate Certificate - Organizational Psychology
University of Canterbury
Bachelor of Science - Information Technology, Social Science
Thomas Edison State University
Publications
Governing Magazine: Fixing AI Bias Before It's Built Into the Government