Selene Lum

• Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
• Built business to 1500+ customers in less than 6 months by implementing effective marketing and customer engagement plans.
• Mapped income generating strategies to grow revenue.
• Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Devised, deployed and monitored processes to boost long-term business success and increase profit levels 131%.
• Set, enforced, and optimized internal policies to maintain efficiency and responsiveness to demands.
• Created and updated company digital presence to enhance Core Essentials Inc brand NACPro+ marketing through professional website and optimized social media profiles.
• Developed and maintained relationships with Core Essentials Inc customers and suppliers through continual communication and outreach programs
• Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Worked closely with attorneys to research, complete FDA regulations and USPTO patent application.
• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Spearheaded initiatives to better target business metrics tracking and improve decision-making with real-time data.

• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Developed innovative sales and marketing strategies to facilitate business expansion through medical tourism.
• Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
• Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
• Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
• Oversaw business-wide changes to modernize procedures and organization.
• Facilitated over 7 figure in annual business for 3+ years.

Oversaw monthly collections of over 6 figures funds maintaining high payment rates by building positive relationships with tenants.

• Monitored subcontractor operations and applied effective time, resource and money management strategies to delivery under-budget project completion.

• Shouldered administrative duties for legal staff such as scheduling, filing, responding to inquiries and answering phones.
• Furnished attorneys with legal literature supporting individual cases and advised on courses of action.
• Established and developed highly efficient and dependable administrative team by delivering ongoing coaching and motivation and fostering career advancement.
• Optimized organizational systems for payment collections, AP/AR, deposits and recordkeeping.
• Coordinated and managed fiscal schedules and prioritized money based on case importance.
• Initiated timely project management within budget constraints for multi-faceted problems concerning executive leaders.
• Assessed personnel performance and implemented incentives and team-building events to boost morale.

• Directed full development lifecycle, including concept design, feature definitions and production support.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Distinguished product issues and gathered information on customer experiences.
• Reviewed product development operations, including budgets, expenditures and research.
• Approved final photography and marketing materials for each product.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Increased StarLite Cuisine sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
• Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.