Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Selicia Hou

Bradbury,CA

Overview

6
6
years of professional experience
1
1
Certification

Work History

SEO Manager

Rite Aid
Los Angeles, CA
06.2023 - Current
  • Developed a business case, sourced vendors, and managed budget to develop a 2 year SEO roadmap strategy
  • Facilitated cross-functional knowledge sharing to promote SEO best practices
  • Collaborated with multiple data teams to pinpoint and rectify legacy data integrity problems in both paid and organic dashboards
  • Built new processes and ways of working across teams to improve efficiency and ensure SEO best practices
  • Reworked entire site taxonomy in order to rank for keywords, improve UX, and consolidate duplicate content
  • Performed technical audits of websites to identify potential issues affecting ranking positions

SEO Analyst

Living Spaces Furniture
La Mirada, CA
10.2022 - 05.2023
  • Increased organic traffic by 6.7% by discovering and fixing a sitewide redirecting canonical error
  • Collaborated with Design, Product, and Marketing to create 32 category pages targeting high search opportunities
  • Grew the mattress category's organic traffic 32% YoY by indexing key product pages and canonicalizing duplicate pages that were wasting crawl budget
  • Refined the team's broken internal links strategy by building reports identifying broken links on the site and training team members on the process which led to over 10,000 broken links being fixed in a month
  • Optimized robots.txt file by unblocking hundreds of important pages and blocking paths that wasted crawl budgets
  • Performed log file analysis and blocked crawling for over 10,000 pages that were causing crawl budget waste

SEO Lead

Credible
Los Angeles, CA
07.2021 - 05.2022
  • Managed and built a SEO strategy for both the mortgage purchase and refinance verticals
  • Updated elements of our main mortgage landing page that led to a 157% increase in conversions, a 199% increase in sessions MoM, and the #2 ranking position for 'mortgage refinance'
  • Built Looker dashboards that measured key SEO metrics and results of tests like: calculator embed test, new CTA performance, and more
  • Performed keyword research and built 10-20 thorough content briefs every month for the Editorial team
  • Created a vertical health check every month where I reported on page performance, conversions, and keywords
  • Improved the site's E-E-A-T factors by working on review methodology, blog redesign, and external linking

Assistant Marketing Manager, SEO

Healthline Media
San Francisco, CA
07.2019 - 07.2021
  • Conducted keyword research and submitted 100 keywords monthly that generated above average monthly sessions
  • Helped bring Healthline.com to the #1 health information site position in the US with the most monthly visitors
  • Led monthly presentations that communicated site performance, growth opportunities, and sub-vertical health
  • Executed various technical audits to enhance site performance, including disavow, internal linking, broken links, title tag, and low performer audits
  • Ideated and implemented SEO testing such as an image removal test, template testing, hub pages, and more
  • Launched VMS sub-vertical by conducting competitive analysis and identifying market gaps

Education

Bachelor of Arts (B.A.) - Interdisciplinary Studies: Economics and Sociology

University of California, Berkeley
05.2019

Skills

  • HTML, CSS, Javascript
  • Looker
  • Wordpress
  • Episerver
  • Magento
  • Salsify
  • JIRA
  • InRiver
  • Adobe Analytics
  • Ahrefs
  • STAT
  • SEOClarity
  • Sitebulb
  • Screaming Frog
  • Google Search Console
  • Content Harmony
  • Topic
  • Google Keywords Planner
  • Moz
  • Brightedge
  • Oncrawl

Certification

  • Google Analytics
  • SEMRush
  • Botify
  • Google Display Ads

Timeline

SEO Manager

Rite Aid
06.2023 - Current

SEO Analyst

Living Spaces Furniture
10.2022 - 05.2023

SEO Lead

Credible
07.2021 - 05.2022

Assistant Marketing Manager, SEO

Healthline Media
07.2019 - 07.2021

Bachelor of Arts (B.A.) - Interdisciplinary Studies: Economics and Sociology

University of California, Berkeley

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Selicia Hou