Selina Rae' Howard
Summary
Hi, Iʼm Selina! A dynamic omni-channel digital content expert with a proven track record of successful execution of long-term product strategies, seasonal development, cross functional management. Skilled in global online content management and data analysis used to create personalized e-commerce experiences to drive traffic and conversion. An always curious fashion enthusiast with a keen eye for emerging trends and innovative digital strategies
Overview
6
6
years of professional experience
Work History
Associate Manager, Digital Operations
Foot Locker North America
06.2021 - Current
- Support direct-to-consumer eCommerce operations, including supply chain, inventory, sales forecasting, merchandising and promotional calendars and execution across owned media channels.
- Oversee launch of all product categories across US and Canada including product setup, site roadmap and GTM strategies.
- Responsible for product landing pages, ensuring accuracy and customer readiness.
- Partners with creative team on asset creation based on trend, performance and seasonal moments.
- Partners with Omni Buyers to understand key assortment opportunities for site merchandising.
- Partners with marketing team to create unified, omni-channel marketing strategies that not only drive traffic to website but also ensures customer experience and product availability is what's being promoted.
- Implements SEM digital strategies including branded and non-branded keyword creation and navigation.
- Provides leadership, trains, motivates and develops direct report to ensure effective performance and growth through consistent on-the-job training and feedback.
Replenishment Analyst
Footaction
04.2021 - 06.2021
- Developed assortment plans in line with strategic goals to allocate needs based on demand.
- Analyzed geographic and market trends to identify growth opportunities, driving 30% sales growth in key regions.
Assistant Buyer
Kids Foot Locker
06.2020 - 04.2021
- Assisted in new product category introductions, including vendor coordination and purchase order management.
- Managed omni-channel SKU creation and maintenance for the Kids Foot Locker Banner.
Digital Merchandise Assistant
Macy's
08.2018 - 06.2020
- Led both photography/ image production processes and production forecasting processes, ensuring timely product uploads to Macys.com.
- Collaborated with buying teams and creative production to align product imagery with digital platforms.
Education
Bachelor of Arts - Fashion Merchandising
Youngstown State University
12.2016
Skills
- E-Commerce Tools: Adobe Analytics, Google Analytics
- Digital Merchandising: Omni- channel marketing, product lifecycle management
- Content Marketing: SEO, SEM, data driven campaigns
- Technical: A/B testing, conversion rate optimization
- Soft Skills: Cross-functional collaboration, trend analysis, project management
Timeline
Associate Manager, Digital Operations
Foot Locker North America
06.2021 - Current
Replenishment Analyst
Footaction
04.2021 - 06.2021
Assistant Buyer
Kids Foot Locker
06.2020 - 04.2021
Digital Merchandise Assistant
Macy's
08.2018 - 06.2020
Bachelor of Arts - Fashion Merchandising
Youngstown State University
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