Selvin Castellanos
Los Angeles,CA
Summary
To secure a challenging career position with an aggressive, financially stable, and innovative organization that seeks to be the dominant industry leader.
Bilingual with 20 years of proven professional track record of success in sales management and direct sales. History of building strong sales relationships with A, B, C account level. A creative problem solver proven who will profitably grow market share, penetrate large target accounts, while meeting or exceeding profit goals. Exemplar leadership with a vision to project market needs and develop the right mix and quantity of inventory to improve profits, increase sales, and extend market penetration.
Overview
19
19
years of professional experience
Work History
Regional Sales Manager
Orange EV
04.2024 - Current
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
Territory Sales Representative
Herc Rentals
01.2024 - 03.2024
- Identify, introduce, develop and nurture business relationships with companies and individuals within designated territory
- Generate and maximize revenue for the branch and company
- Increased assigned accounts revenue
- Penetrate customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts
- Develop, plan and organize sales strategies to achieve desired results/goals
- Resurrected and monetized dormant leads to build book of business and increase revenues.
Customer Account Manager
Sunstate Equipment Co.
02.2019 - 09.2023
- Maximize market penetration and drive revenue
- Build and maintain long term business partnerships
- Identify and deliver cost effective and mutual beneficial rental solutions
- Deliver industry best service
- Create team synergy (Outside Sales, Inside Sales and Operations)
- Increased assigned accounts revenue to $1.2 million
- Achieved $5.1 million of Original Equipment Cost (OEC) at job sites on rent on a set goal of $4.3 million
- Achieved 75.6% book rate index (BRI) & increased customer retention from 65.9% to 95.4% revenue retention rate
Product Support Sales Representative
Southern California Material Handling
05.2018 - 01.2019
- Responsible for the Product Support Sale for Preventive Maintenance Program, Parts and Rental
- Increased customer retention rate from less than 25% to in excess of 45%
- Improved awareness from 20% to 40% with a stretch goal of 60% in 2018
- Achieved a minimum of 25% gross profit margin
CWP Sales Specialist
Coastline Equipment / John Deere
12.2016 - 05.2018
- Responsible for the sales and leasing of new and used John Deere and construction worksite products
- Increased customer retention rate from less than 50% to in excess of 75%
- Improved awareness from 22% to 35% with a stretch goal of 55% in 2016
- Achieved 2017 #1 sales specialist for the month of April
- Achieved a minimum of 15% gross profit margin
- Achieved 1.3 million in sales in the first year forecast
New & Used Truck Sales
Rush Truck Centers
12.2015 - 07.2016
- Instrumental in growing market share from 14% in 2016 to 21.5% in a diminishing market at the expense of competitors while maintaining profitability
- Develop numerous strategic plans that have broken large conquest accounts
- Tasked daily to promote and drive Extended Warranty Programs to increase additional revenue for the dealership
- Sales of 1.5 million in the month of March
Lease Account Manager
Idealease of Los Angeles
09.2014 - 11.2015
- Increased sales volume by at least 15% while holding a minimum gross profit level of 25% by working heavily with the Sales Manager
- Increased sales volume for Contract Maintenance Program by 20%
- Grew Contract Maintenance Program by 55%
- Generated Rental Leads by 75%
Management Trainee
Penske Truck Leasing
12.2005 - 02.2014
- Supervised associates
- Reduced operational expenses by 18% through streamlining of internal processes
- Increased rental contract transactions by 20% resulting in additional 1M in profit revenue
- Eliminated aged fleet inventory within 6 months through wholesaling effort
- Managed Commercial and Consumer fleet of 1200 units while reducing maintenance cost by 22%
- Supervised 18 company drivers, 8 branch locations and 30 agent locations with 18,000 truck fleet profile
- Responsible for on time delivery of consumer vehicles to 30 agent locations
- Communicated directly with the service department to drive preventative maintenance programs for consumer fleet trucks
Education
No Degree - Liberal Arts
Los Angeles City College
Los Angeles, CA09-2001
High School Diploma -
Manual Arts High School
Los Angeles, CA06-1997
Skills
- Consultative and relationship selling
- Territory and account management
- Sales channel management
- Negotiations expertise
- Account development
- Account management
- Conflict resolution
- Relationship selling
- Contract negotiations
- Effective multitasking
- Decision-making
- Territory growth
- Pipeline maintenance
- Cold calling
- Territory management
- CRM software
- Direct sales
- New account development
- Lead follow up
- Sales proposal creation
- Sales presentations
- Territory expansion
- Customer service
- Professional demeanor
- Quote preparation
- Product knowledge
- Partnership development
Training
- The 5S System, Alison Online Education, 10/17/23, AC-1710-34974283
- Business Development Essentials, Alison Online Education, 10/23/23, AC-5754-34974283
- Sunstate Equipment Sales Development Program, Mod 1 - Equipment Knowledge, Mod 2 - Stages of Construction, Mod 3 - Closing techniques and Kaizen 5S Methodology
- OSHA Powered Industrial Truck Operator's Permit
- Rapid Parts Sales Training
- Level 1 John Deere Product Specialist / Power Sales Training School
- Peterbilt Level 1 Product Knowledge School
- Idealease Lease Sales Training School
- Penske Socratic Training School
- Penske Rental Sales School
- Extensive training & experience w/Microsoft Office & Excel software, IBM AS/400 Platform, CRM platforms proficient - Salesforce & Handle & Microsoft Dynamics 365
Timeline
Regional Sales Manager
Orange EV
04.2024 - Current
Territory Sales Representative
Herc Rentals
01.2024 - 03.2024
Customer Account Manager
Sunstate Equipment Co.
02.2019 - 09.2023
Product Support Sales Representative
Southern California Material Handling
05.2018 - 01.2019
CWP Sales Specialist
Coastline Equipment / John Deere
12.2016 - 05.2018
New & Used Truck Sales
Rush Truck Centers
12.2015 - 07.2016
Lease Account Manager
Idealease of Los Angeles
09.2014 - 11.2015
Management Trainee
Penske Truck Leasing
12.2005 - 02.2014
No Degree - Liberal Arts
Los Angeles City College
High School Diploma -
Manual Arts High School
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