Sena Ozsoy
Brooklyn,NY
Summary
Dynamic and results-driven E-Commerce professional with over half a decade of extensive experience in digital marketing, strategic planning, and digital commerce. Proven track record in optimizing digital DTC strategies, driving organic growth, and acquiring new business opportunities for 6 omnichannel brands. Skilled in leveraging creative data driven insights to enhance customer acquisition and LTV while simultaneously achieving profitability goals as a team lead and cross-functionally. An innovative leader with strong negotiation skills committed to achieving business objectives and delivering impactful solutions in the competitive digital landscape.
Overview
9
9
years of professional experience
Work History
Digital Marketing & Strategic Accounts Manager
G-Star RAW
New York , New York
10.2022 - Current
- Managed a $5M annual media budget, by negotiating advanced spend strategies such implementing CPC trimmers, conducting geo lift tests, and measuring incremental value over last-click attribution, resulting in a -16% YoY reduction in spend and a +34% in incremental revenue.
- Integrated social commerce activations within omnichannel strategy, boosting engagement by +35% with high quality traffic, resulting in improved organic growth and search engine rankings.
- Led media planning and buying sessions with agency partners, utilizing performance analytics to optimize ad placements and establish cross-channel strategies, resulting in a 20% boost in ROI.
- Spearheaded the launch of an outlet site to counteract pandemic-related losses, expanding marketing reach efforts to target price-conscious customers, achieving +15% in additional topline revenue.
- Leveraged retail media networks, including Amazon Advertising, to optimize product mix by capturing customer demand and targeting desired AOV and CAC, resulting in a +30% in product visibility and a +25% YoY growth in online conversions.
E-Commerce Associate Manager
Centric Brands
New York, New York
11.2020 - 09.2022
- Implemented customer experience optimizations, including loyalty programs across multiple brands, by demonstrating incremental value to key executives, enhancing retention by 40% and providing crucial data insights for future marketing strategies to increase customer lifetime value.
- Led negotiations with digital platform providers and retail partners to secure user-centric design adoption and drive innovation through new technologies for the launch of digitally native brand,Favorite Daughter, resulting in a +25% in conversion, a -15% reduction in cost per acquisition, and surpassing first-year revenue expectations by 45%
- Directed a team of 10 in the relaunch of the IZOD digital storefront, applying Commerce COE best practices, on desktop and app, to enhance the customer journey, achieving a +8% rise in RPV, and a -14% reduction in BR.
- Increased monthly spend on app engagement and install campaigns for iOS users by 100% after identifying these campaigns to delivered 3x higher in-app CR compared to desktop placements, resulting in a 10% contribution to total gross sales.
Marketing & E-Commerce Associate
Ally Shoes
New York, New York
02.2020 - 09.2020
- Recruited affiliate agency partners to amplify scalable upper funnel content by generating over 100 pieces of UGC across owned channels, enhancing brand visibility by+30% and social media reach by +35%.
- Restructured owned channels and marketing strategies to leverage the brand's unique value proposition, resulting in a +55% in subscription sales, and a 35% improvement in forecasting accuracy.
Customer Service and Membership Assistant
Asia Society | Partnership For Global Learning
Houston, TX
03.2019 - 08.2019
- Redesigned targeted CRM marketing campaigns by prioritizing relevant keywords, content, and segmentations, resulting in a +35% in open rate and a +15% in membership renewals YoY.
- Enhanced membership messaging across five key owned channels through comprehensive A/B testing, achieving a 90% membership retention rate YoY.
Digital Marketing Associate
Zell
Istanbul , Turkey
11.2017 - 02.2019
- Implemented an omnichannel strategy by managing creative assets and ensuring consistent branding and messaging across all channels, resulting in a +30% in engagement YoY.
- Performed 25 competitive analysis reports across diverse fashion verticals to identify digital commerce opportunities in product and performance strategies, aligning with customer shopping behaviors.
- Developed a strategic promotional marketing calendar to drive YoY revenue growth and implement demand strategies to influence desired purchasing behavior.
Wealth Management Summer Analyst
Morgan Stanley
Houston, TX
05.2015 - 08.2015
- Automated tracking key economic indicators, to drive accuracy of business performance evaluations and reduce information dissemination time by 30%.
Education
BBA - Finance
Texas A&M University
College Station, TX08-2017
Skills
ROI and Performance Metrics
Data Analysis
Digital Marketing
Commerce Center of Excellence
Retail Media Network
Social Commerce
DTC Strategy
Media Planning
Media Budget Management
Digital Commerce
Programmatic Marketing
Omni-Channel Strategy
Paid Social Media Advertising
Affiliate Marketing
CRM/CDP
Timeline
Digital Marketing & Strategic Accounts Manager
G-Star RAW
10.2022 - Current
E-Commerce Associate Manager
Centric Brands
11.2020 - 09.2022
Marketing & E-Commerce Associate
Ally Shoes
02.2020 - 09.2020
Customer Service and Membership Assistant
Asia Society | Partnership For Global Learning
03.2019 - 08.2019
Digital Marketing Associate
Zell
11.2017 - 02.2019
Wealth Management Summer Analyst
Morgan Stanley
05.2015 - 08.2015
BBA - Finance
Texas A&M University
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