Senna Reeves

12/2016-current: Retail Director

12/2008-12/2016: Branch Manager & Mortgage Loan Originator

8/2015-12/2008: Personal Banker & Mortgage Loan Originator

• Lead and mentor branch managers to promote a culture of excellence and collaboration.
• Develop strategic plans for branch network communication and operations.
• Utilize Salesforce to track performance metrics and enhance communication effectiveness.
• Champion change leadership initiatives, ensuring successful transitions during organizational changes.
• Foster a customer-centric culture, enhancing communication with clients and stakeholders.
• Managed branch operations, focusing on customer service excellence and team performance.
• Conducted talent assessments and implemented development initiatives to strengthen team capabilities.
• Organized employee engagement activities to promote open communication and relationship building.

• Developed and executed communication strategies to promote local tourism initiatives.
• Collaborated with community partners to enhance public relations and marketing efforts.
• Managed events and community engagement activities, fostering positive relationships with local stakeholders.