Summary
Overview
Work History
Education
Skills
Timeline
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Serdailien Rogers

Grand Prairie,TX

Summary

Strong, ambitious leader and problem-solver dedicated to spearheading operations to increase productivity and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

9
9
years of professional experience

Work History

City Manager, Dallas-Fort Worth

Dropoff Inc
10.2019 - Current
  • Improved operational efficiency by streamlining processes and implementing cost-saving measures.
  • Conducted regular audits of logistics practices to identify areas for improvement and implement corrective actions accordingly.
  • Efficiently managed budgets, ensuring optimal allocation of resources towards critical projects while minimizing unnecessary expenditures.
  • Optimized regional marketing budget, maximizing return on investment.
  • Conducted monthly business reviews to assess progress towards goals and identify areas for improvement.
  • Enhanced client relationships by consistently delivering strategic insights and tailored solutions.
  • Developed and executed strategic plans for increased productivity, profitability, and overall business growth.

General Manager

GNC Live Well
07.2015 - 10.2019
  • Boosted brand awareness by creating and executing strategic field marketing campaigns.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Groomed and promoted high-achieving employees to fill leadership positions with qualified staff and boost company growth.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to capture more sales.

Education

Bachelor of Science - Business Administration And Management

Western Governors University
Millcreek, Utah
09.2025

Associate of Science -

Mountain View College
Dallas, Texas

Skills

  • P&L Management
  • Business Analysis
  • Staff Development
  • Document Control
  • Performance Reporting
  • Budgeting and Allocation 
  • Client Relationship Management
  • Brand Management
  • Talent Acquisition
  • Social Content Planning
  • Data Analytics
  • Effective Organization

Timeline

City Manager, Dallas-Fort Worth

Dropoff Inc
10.2019 - Current

General Manager

GNC Live Well
07.2015 - 10.2019

Bachelor of Science - Business Administration And Management

Western Governors University

Associate of Science -

Mountain View College

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Serdailien Rogers