Professional Associate/Second Shooter
Serena Dawson
Unplugged Studios
Milwaukee,WI
9
years of professional experience
Professional graphic designer with 4+ years of experience developing and strengthening brand identities while producing creative assets across digital and print platforms. Experienced in digital advertisement, social media, packaging design, product catalogs, technical literature, marketing collateral, animation, and photography. Skilled in translating concepts into polished, functional designs while maintaining brand consistency across channels. Experienced in cross-departmental collaboration, technical content development, and web design, with the ability to manage many projects independently from concept through production. Proficient in Adobe Creative Suite, Figma, and Canva.
Work History
Marketing Graphic Designer
1 Year 2 Months- Design and produce high-volume print and digital marketing materials while maintaining established brand standards.
- Develop and update technical literature, product catalogs, and technical documentation.
- Design and edit product packaging, box graphics, product labels, and retail marketing materials.
- Produce branded marketing collateral, including countermats, promotional materials, and other physical brand assets.
- Create and modify product diagrams, schematics, and technical illustrations.
- Edit product photography and professional imagery for marketing and publication.
- Develop marketing KPI reporting tools and an interactive dashboard to improve data visualization and accessibility.
- Implement digital solutions for print marketing, including QR codes and customizable Bitly landing pages.
- Collaborate across departments on technical writing, marketing communications, and creative production.
Graphic Designer
4 Years 10 Months- Developed branding materials including logos, business cards, packaging, and brochures for diverse clients.
- Collaborated with clients to refine design concepts and ensure alignment with their vision.
- Utilized Adobe Creative Suite to create visually compelling graphics for multiple platforms.
- Managed project timelines effectively, ensuring timely delivery of design assets.
- Conducted market research to inform design decisions and enhance client brand positioning.
- Mentored junior designers on best practices in graphic design and software usage.
- Conceptualized creative designs for print materials, banners, and signs.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
Graphic Designer & Communication Specialist
10 Months- Designed branding materials, enhancing visual identity for various projects.
- Developed and modernized print materials to better reflect core design principals.
- Modernized web presence to create user-friendly layouts and interfaces.
- Utilized Adobe Creative Suite to produce high-quality graphics for digital and print media.
- Conducted research to inform design strategies and ensure alignment with client goals.
- Created digital image files for use in digital and traditional printing methods.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Edited and enhanced existing artwork and graphics.
Graphic Designer
1 Year 4 Months- Developed a comprehensive visual identity including a logo package, brand book, and digital assets
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Implemented new digital presence including Instagram, Facebook, and a website.
- Created a fully functioning user-centered website.
Graphic Designer
4 Months- Completed a complete re-branded identity in one month.
- Generated comprehensive style guides for clients, ensuring brand consistency.
- Collaborated with software developers to improve UX.
- Created logos and branding materials to increased brand recognition and engagement.
- Elevated web presence to strongly comply with ADA standards, reach those with language barriers, and create a more compelling UI.
- Elevated customer satisfaction by personalizing graphic design solutions.
- Created original artwork for range of print, web and video projects.
- Implemented feedback and suggestions from clients to improve designs.
Graphic Designer
4 Months- Implemented feedback from clients to improve designs and achieve desired outcomes consistently.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging print materials to increase sponsorship opportunities and increase engagement with events.
- Met with customers to present mockups and collect information for adjustments.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
Photographer
4 Years 10 Months- Captured high-quality images for diverse projects enhancing visual storytelling.
- Collaborated with clients to understand vision and requirements, ensuring alignment with photographic outcomes.
- Managed post-production processes including editing, retouching, and color correction to deliver polished final products through Photoshop and Bridge.
- Developed communication strategies to get the best outcome and enjoyment of final product.
- Shoots including engagements, weddings, baby announcements, graduation photos, parties, and more.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Showcased diverse photography styles for clients to choose from, increasing portfolio versatility.
- Conducted detailed pre-shoot consultations to understand client needs, leading to highly personalized and satisfactory outcomes.
- Using high quality photo equipment, both for DSLR shooting and lighting purposes.
Professional Associate/Second Shooter
8 Years 10 Months- Initiated marketing campaigns on social media for events.
- Communicated with both photographers and subjects in a clear and professional way leading to the best final output.
- Captured high-quality images during shoots, ensuring seamless coverage of key candid and posed moments.
- Set up equipment and lighting for optimal shots.
- Collaborated with clients to understand their vision and preferences for each shoot.
- Edited and processed photographs using Adobe Lightroom and Photoshop for final delivery.
Education
Bachelor's of Fine Arts - Design And Visual Communications & Photography
- Dean's List
- 3.8 GPA
Skills
Brand Identity & Development
Visual Storytelling
Marketing & Promotional Design
Print Design
Typography & Layout
Digital Asset Creation
Web Design
Photography
Adobe Suite
Photoshop
Illustrator
InDesign
Premiere Pro
After Effects
Figma
Canva
Portfolio
https://www.serenadesigandphoto.com/
Timeline
Marketing Graphic Designer
Caleffi Hydronic Solutions
09.2025 - CurrentRead More
Graphic Designer
Genesis Electric
07.2025 - CurrentRead More
Graphic Designer
Fast Fund
01.2025 - 05.2025Read More
Graphic Designer & Communication Specialist
Faith Community Church
10.2024 - 08.2025Read More
Graphic Designer
Faith Recovery
03.2024 - 07.2024Read More
Graphic Designer
Freelance
01.2022 - CurrentRead More
Photographer
Freelance
01.2022 - CurrentRead More
Professional Associate/Second Shooter
Unplugged Studios
01.2018 - CurrentRead More
University of Wisconsin, Milwaukee
Bachelor's of Fine Arts from Design And Visual Communications & Photography
Read More