Senior Product Development Coordinator (Puma Licensing)
United Legwear
NYC
01.2024 - Current
Lead development across Men's, Women's, Kids, and Infant accessory lines for Puma mainline and key retail programs, aligning development timelines with national and marketing schedules
Support national launches of high-visibility programs and brand initiatives including Hoops x Melo, NITRO Running, Mostro, NXT, Hyrox, ASAP Rocky, and Mad Happy collaborations, ensuring asset readiness.
Manage sample logistics and creative asset tracking to support retailer presentations, campaign shoots, and market delivery.
Execute seasonal trend, color, and consumer insight presentations utilizing WGSN, market research, and competitive analysis to identify emerging opportunities and inform brand strategy.
Utilize WGSN trend forecasting, consumer insights, and competitive research to create seasonal concept boards, color direction, CAD presentations, and merchandising strategies that support Puma mainline and retail-exclusive product launches.
Develop products for key retail accounts including TJ Maxx, Burlington, BJ's Wholesale Club, Costco, Dick's Sporting Goods
Content Creator (Freelance)
Mejuri
Remote
03.2021 - Current
Create on-brand social content aligned with Mejuri's campaign direction, contributing to digital storytelling and audience engagement
Partner with the brand on content creation for product features and launches, ensuring alignment with visual identity and messaging
Develop short-form content optimized for social platforms (Instagram, TikTok), driving reach and engagement
Stay attuned to social and cultural trends to create relevant, timely content that resonates with target audiences
Head of Product Development & Brand Partnerships
CAPELLI Sport
NYC
01.2022 - 01.2024
Led expansion into 7+ sports categories, supporting product launches tied to brand partnerships, athlete collaborations, and large-scale event initiatives
Executed brand activation logistics at the United Soccer Coaches Convention (5,000+ attendees), coordinating athlete appearances, sample distribution, and on-site brand execution
Partnered with professional clubs, national teams, and university programs to deliver branded product assortments aligned with sponsorship agreements
Managed global production and cross-functional coordination to ensure on-time delivery of customized team programs across U.S. and European markets
Collaborated with internal teams to align product launches with brand initiatives, partnerships, and seasonal campaign moments
Brand Ambassador, Events and Marketing
First Aid Beauty
San Francisco, CA
01.2021 - 12.2021
Developed and executed semester-long marketing strategy targeting Gen Z consumers, leading 5+ on-campus experiential activations, engaging 200+ students per event through social media, peer-to-peer outreach, and live brand storytelling
Collaborated with brand partners including LaCroix to co-host cross-promotional events, expanding audience reach and enhancing multi-brand engagement
Created social media content aligned with brand campaigns, driving higher engagement and visibility
Education
Bachelor of Science - Apparel Design and Merchandising, Marketing
San Francisco State University
San Francisco, CA
01-2021
Certification
Analytics Academy: Google Analytics for Beginners
Timeline
Senior Product Development Coordinator (Puma Licensing)
United Legwear
01.2024 - Current
Head of Product Development & Brand Partnerships
CAPELLI Sport
01.2022 - 01.2024
Content Creator (Freelance)
Mejuri
03.2021 - Current
Brand Ambassador, Events and Marketing
First Aid Beauty
01.2021 - 12.2021
Bachelor of Science - Apparel Design and Merchandising, Marketing
<ul><li>Supervises, coaches, and evaluates teaching staff and Family Support Workers</li><li>Serves as site leader and keeps effective operation of Children’s Services programs</li><li>Collaborates with the Operations Coordinator to ensure that facility issues are reported and resolved promptly</li><li>Ensures that the site supports all safety standards, such as emergency drills, at the proper intervals</li><li>Always supports compliance with DCFS licensing standards</li><li>Provides guidance on problem solving, classroom management and curriculum implementation to teachers daily</li><li>Schedules and facilitates monthly site and team meetings, as appropriate</li><li>In addition to the responsibilities listed above, as a Program Site Manager of Marillac St</li><li>Vincent DePaul Social Center employees are responsible for the following:</li><li>Demonstrated success navigating complex organizational structures; using influence and soft skills to move ideas to implementation; comfort with ambiguity, adapting to change; and managing under different circumstances</li><li>Sophisticated communication style that shows ability and commands respect, while also recognizing and using knowledge of others</li><li>Outstanding listening skills with the ability to uncover the factual issues affecting sites</li><li>Experience working successfully in a multi-site organization with proven success integrating into new work environments</li><li>Participates in civic engagement activities that advance the mission of Marillac Social Center</li><li>Advances parent leadership development</li><li>Performs other duties as assigned</li><li>Must be able to lift to fifty pounds (average child’s weight)</li></ul> at Marillac Social Center<ul><li>Supervises, coaches, and evaluates teaching staff and Family Support Workers</li><li>Serves as site leader and keeps effective operation of Children’s Services programs</li><li>Collaborates with the Operations Coordinator to ensure that facility issues are reported and resolved promptly</li><li>Ensures that the site supports all safety standards, such as emergency drills, at the proper intervals</li><li>Always supports compliance with DCFS licensing standards</li><li>Provides guidance on problem solving, classroom management and curriculum implementation to teachers daily</li><li>Schedules and facilitates monthly site and team meetings, as appropriate</li><li>In addition to the responsibilities listed above, as a Program Site Manager of Marillac St</li><li>Vincent DePaul Social Center employees are responsible for the following:</li><li>Demonstrated success navigating complex organizational structures; using influence and soft skills to move ideas to implementation; comfort with ambiguity, adapting to change; and managing under different circumstances</li><li>Sophisticated communication style that shows ability and commands respect, while also recognizing and using knowledge of others</li><li>Outstanding listening skills with the ability to uncover the factual issues affecting sites</li><li>Experience working successfully in a multi-site organization with proven success integrating into new work environments</li><li>Participates in civic engagement activities that advance the mission of Marillac Social Center</li><li>Advances parent leadership development</li><li>Performs other duties as assigned</li><li>Must be able to lift to fifty pounds (average child’s weight)</li></ul> at Marillac Social Center
Licensing, Professional Development and Step up to Quality Coordinator at Sprout Early Education CentersLicensing, Professional Development and Step up to Quality Coordinator at Sprout Early Education Centers
Senior Vice President Business Development & Licensing at REVVITY INC. (former SIRION Biotech GmbH - Acquired By PerkinElmer – Now Revvity Inc. In 2021)Senior Vice President Business Development & Licensing at REVVITY INC. (former SIRION Biotech GmbH - Acquired By PerkinElmer – Now Revvity Inc. In 2021)