Serena McNeill
Greenfield,WI
Summary
Dynamic Graphic Designer with a proven track record of developing strong branding identities. Strong proof of logo creation and web design, I enhance client satisfaction through impactful visual communication, improving engagement with their target audiences. Adept at collaborating with teams and clients to employing design fundamentals, I consistently deliver high-quality, user-centered designs that elevate brand presence. I excel in the Adobe Creative Suite and tools such as Photoshop, InDesign, Illustrator, Bridge, Premiere Pro, After Effects as well as web hosting platforms and HTML/CSS coding.
Overview
8
8
years of professional experience
Work History
Graphic Designer
Genesis Electric
07.2025 - Current
- Developed a comprehensive visual identity including a logo package, brand book, and digital assets
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Implemented new digital presence including Instagram, Facebook, and a website.
- Created a fully functioning user-centered website.
Graphic Designer
Freelance
01.2022 - Current
- Developed branding materials including logos, business cards, and brochures for diverse clients.
- Collaborated with clients to refine design concepts and ensure alignment with their vision.
- Utilized Adobe Creative Suite to create visually compelling graphics for multiple platforms.
- Managed project timelines effectively, ensuring timely delivery of design assets.
- Conducted market research to inform design decisions and enhance client brand positioning.
- Mentored junior designers on best practices in graphic design and software usage.
- Conceptualized creative designs for print materials, banners, and signs.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
Photographer
Freelance
01.2022 - Current
- Captured high-quality images for diverse projects enhancing visual storytelling.
- Collaborated with clients to understand vision and requirements, ensuring alignment with photographic outcomes.
- Managed post-production processes including editing, retouching, and color correction to deliver polished final products through Photoshop and Bridge.
- Developed communication strategies to get the best outcome and enjoyment of final product.
- Shoots including engagements, weddings, baby announcements, graduation photos, parties, and more.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Showcased diverse photography styles for clients to choose from, increasing portfolio versatility.
- Conducted detailed pre-shoot consultations to understand client needs, leading to highly personalized and satisfactory outcomes.
- Using high quality photo equipment, both for DSLR shooting and lighting purposes.
Professional Associate/Second Shooter
Unplugged Studios
01.2018 - Current
- Initiated marketing campaigns on social media for events.
- Communicated with both photographers and subjects in a clear and professional way leading to the best final output.
- Captured high-quality images during shoots, ensuring seamless coverage of key candid and posed moments.
- Set up equipment and lighting for optimal shots.
- Collaborated with clients to understand their vision and preferences for each shoot.
- Edited and processed photographs using Adobe Lightroom and Photoshop for final delivery.
Graphic Designer & Communication Specialist
Faith Community Church
10.2024 - 08.2025
- Designed branding materials, enhancing visual identity for various projects.
- Developed and modernized print materials to better reflect core design principals.
- Modernized web presence to create user-friendly layouts and interfaces.
- Utilized Adobe Creative Suite to produce high-quality graphics for digital and print media.
- Conducted research to inform design strategies and ensure alignment with client goals.
- Created digital image files for use in digital and traditional printing methods.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Edited and enhanced existing artwork and graphics.
Graphic Designer
Fast Fund
01.2025 - 05.2025
- Completed a complete re-branded identity in one month.
- Generated comprehensive style guides for clients, ensuring brand consistency.
- Collaborated with software developers to improve UX.
- Created logos and branding materials to increased brand recognition and engagement.
- Elevated web presence to strongly comply with ADA standards, reach those with language barriers, and create a more compelling UI.
- Elevated customer satisfaction by personalizing graphic design solutions.
- Created original artwork for range of print, web and video projects.
- Implemented feedback and suggestions from clients to improve designs.
Graphic Designer
Faith Recovery
03.2024 - 07.2024
- Implemented feedback from clients to improve designs and achieve desired outcomes consistently.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging print materials to increase sponsorship opportunities and increase engagement with events.
- Met with customers to present mockups and collect information for adjustments.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
Education
Bachelor's of Fine Arts - Design And Visual Communications
University of Wisconsin, Milwaukee
Milwaukee, WI05-2026
Skills
- Adobe Creative Suite
- Photoshop
- Illustrator
- Premiere Pro
- After Effects
- InDesign
- Web Design
- HTML5
- CSS
- Collaboration
- Managment
- Graphic design
- Logo design
- Social media design
- Logo creation
- Web design
- Print design
- Image editing
- Branding and identity
- Visual communication
- Typography design
- Video editing
- Marketing media
Timeline
Graphic Designer
Genesis Electric
07.2025 - Current
Graphic Designer
Fast Fund
01.2025 - 05.2025
Graphic Designer & Communication Specialist
Faith Community Church
10.2024 - 08.2025
Graphic Designer
Faith Recovery
03.2024 - 07.2024
Graphic Designer
Freelance
01.2022 - Current
Photographer
Freelance
01.2022 - Current
Professional Associate/Second Shooter
Unplugged Studios
01.2018 - Current
Bachelor's of Fine Arts - Design And Visual Communications
University of Wisconsin, Milwaukee
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