Serena Said
Summary
Dynamic marketing professional with proven expertise in digital content creation and campaign management, honed at Good Karma Brands and TRG Marketing. Excelled in leveraging Adobe Creative Suite and WordPress to enhance brand visibility and engagement. Demonstrated exceptional collaboration and innovative problem-solving skills, significantly contributing to cross-functional team successes.
Overview
5
5
years of professional experience
Work History
Intern
Good Karma Brands
Milwaukee, WI
01.2025 - Current
- Collaborated in brainstorming sessions with the marketing team to generate new ideas for digital campaigns and activations.
- Worked closely with designers to create impactful visuals for marketing campaigns.
- Participated in brainstorming sessions to develop fresh concepts for campaigns.
- Assisted in the planning, coordination, and execution of various events.
- Supported the implementation of digital marketing strategies across multiple platforms.
- Contributed to the creation of marketing collateral, including brochures, flyers, and online content.
- Developed content and promotional materials for diverse marketing initiatives.
Social Media Manager / Front Desk Coordinator
Impressions Salon & Spa
08.2020 - Current
- Curated and managed social media content to align with brand identity.
- Conducted onboarding sessions to familiarize new hires with front desk protocols.
- Managed stylist and esthetician schedules to maximize booking efficiency.
- Resolved customer complaints and addressed inquiries via phone.
- Facilitated smooth operation by managing various administrative duties.
- Contributed to revenue growth by strategically enhancing customer experiences.
Digital Marketing Intern
TRG Marketing
09.2024 - 12.2024
- Developed and scheduled engaging social media posts across multiple platforms, ensuring consistent brand messaging and audience engagement
- Executed targeted email marketing campaigns, enhancing audience engagement
- Analyzed email marketing performance metrics (open rates, click-through rates, conversions) and implemented data-driven adjustments to improve campaign effectiveness
- Managed paid digital ad campaigns (Google Ads / LinkedIn Ads)
Blog Manager / Social Media Manager
Concordia Beacon Student Newspaper
08.2023 - 09.2024
- Oversaw social media platforms for Concordia's student newspaper, creating engaging and dynamic content.
- Oversaw student writers to ensure timely article publication on WordPress.
Education
Bachelors - Visual Communications
Concordia University Wisconsin
05-2025
Bachelors - Mass Communication
Concordia University Wisconsin
05-2025
Study Abroad Program -
Lorenzo De Medici
Florence, Italy05-2024
High School Diploma -
Homestead High School
Mequon, Wisconsin06-2020
Skills
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe Acrobat
- Adobe After Effects
- WordPress
- Constant Contact
- SOCI
- Microsoft Office (Word, Excel)
- Mailchimp
Timeline
Intern
Good Karma Brands
01.2025 - Current
Digital Marketing Intern
TRG Marketing
09.2024 - 12.2024
Blog Manager / Social Media Manager
Concordia Beacon Student Newspaper
08.2023 - 09.2024
Social Media Manager / Front Desk Coordinator
Impressions Salon & Spa
08.2020 - Current
Bachelors - Visual Communications
Concordia University Wisconsin
Bachelors - Mass Communication
Concordia University Wisconsin
Study Abroad Program -
Lorenzo De Medici
High School Diploma -
Homestead High School
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