Vlogging
Years creative experience
Serene Lim
Creative Director
Beijing
Summary
An entrepreneurial, innovative Digital Creative Director with extensive experience in Graphics, User Experience (UX), Visual Design and User Interface Design. Highly skilled in directing cross-functional teams through all facets of design thinking and innovation, ensuring adherence to overarching strategies, scope, timeline, and budget.
Overview
19
19
13
13
Years management experience
Work History
Co-Founder & Creative Director
QuestQL Advertising
Beijing
01.2013 - Current
- Exceptional client facing (relationships) with new and existing client
- Excellent interpersonal skills with the ability to build and maintain global and regional relationships at all business levels
- Managed project progress to ensure achievement of milestones on time and under budget
- Raised company revenue by 50% in 12 months by creating a partnership with media agency, UM
- Implemented new tools and migrated existing platforms to Trello, Figma, inVision Studio, ZOOM, and Tencent Meeting
- Facilitated multiple business units including Fluke, Fluke Thermal Imaging, Fluke Calibration, Fluke Biomedical, and Fluke Networks in growing business and positioning as a market leader in China; supervised and created web campaigns and tools across seven years
- Facilitated user research and client workshops (Fluke Corp.) in collaboration with multidisciplinary teams.
Creative Director
POSSIBLE
Beijing
08.2007 - 12.2012
- Oversaw key client accounts including SAP Software Solutions, Air China, Nike, Johnnie Walker, Acuvue, Aloft Hotels, HP Snapfish, Danone, De Beers Forevermark, and Dow Corning
- Led a team of 10 graphic designers and programmers to share ideas and produce web campaigns for international clients
- Collaborated with creative, strategic, accounts, and tech teams
- Supported Air China in growing business by winning digital and CRM accounts; achieved 2 Billion RMB in sales after third year
- Created a new brand campaign for Aloft Hotels, exceeding conversion rate of Starwood’s previous campaigns
- Led Danone in new product launch in Shanghai and regained brand leadership and market share in competitive market
- Helps develop marketing creative for consumer, corporate and B2B campaigns, including campaigns for Nike’s first online store in China
- Work on projects ranging from websites to social media on every platform (digital/social, videos, posters, print, etc.)
- Previous positions include Senior Digital Designer for M&CSaatchi, Singapore and Interactive Designer for EURO RSCG, Singapore
Education
MBA - Business Administration
Universidad Europea De Madrid
01.2022 - 01.2023
Interaction Design Specialization - Interaction Design
Coursera
01.2019 - 12.2019
Diploma - Information Technology
Temasek Polytechnic
Skills
Graphics, User Experience (UX), Visual Design, User Interface Design
undefinedInterests
Reading (Sci-Fi)
Timeline
MBA - Business Administration
Universidad Europea De Madrid
01.2022 - 01.2023
Interaction Design Specialization - Interaction Design
Coursera
01.2019 - 12.2019
Co-Founder & Creative Director
QuestQL Advertising
01.2013 - Current
Creative Director
POSSIBLE
08.2007 - 12.2012
Diploma - Information Technology
Temasek Polytechnic
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