Sereno Merrill
Pompano Beach,FL
Summary
Results-driven and adaptable district manager with over 33 years of experience in sales, business development, and marketing. Expertise in account management, strategic planning, and program management complements a proven ability to cultivate strong client and vendor relationships. Demonstrated success in delivering impactful presentations and mentoring teams to achieve peak performance while efficiently managing pipelines and schedules. Dynamic leader dedicated to driving growth and operational excellence across diverse business environments, with strong customer service skills and the ability to thrive both independently and collaboratively.
Overview
35
35
years of professional experience
Work History
FACILITY AND LOGISTICS MANAGER
DRIFTWOOD BEACH CLUB
12.2024 - Current
- The position requires managing a time share facility in all facets of keeping the resort functioning on a daily basis. This includes making sure everything from the grounds to all plumbing and electrical are in working order. Also, building a trust with the owners allowing me access to their personal space while they are away. This requires a skill I have learned in my previous employment which involves working through issues of which some are small and some large. I handle all ordering of supplies for the other service related employees in order to control costs.
Regional Manager
BETCO INC.
01.2021 - 10.2024
- Company Overview: (A Division of Janus International)
- Managed Florida for the development and maintenance of new business in a relatively new market for Betco. Created a marketing plan to help build a pipeline. Traveled the entire state to meet with existing businesses and develop new business. This was to gain sales of everything from components to self-storage facilities (drive-ups, conversions and multi-level climate.) Attended lunch and learns with Architects and General Contractors. Utilized my previous job skills to the same extent and continued to enhance them. Conventions and trade shows were attended yearly. Had over 11 million in sales in all new business.
District Manager
CORNERSTONE BUILDING BRANDS
01.2017 - 01.2020
- Company Overview: (MBCI)
- Traveled within Florida to introduce myself, MBCI, Metal Span and Cornerstone to existing and potential clients. Maintained new and existing accounts. Resolved product or delivery issues. Utilized existing pricing and adjusted as needed based on market conditions. Achieved and exceeded budget projections. Managed communication between the factory, inside sales, and product delivery department to address customer concerns. Conducted market analysis through dialogue with existing customers while building new relationships, and keeping my territory informed of Cornerstones vast product lines. Developed new business through cold calling on General Contractors, Material Suppliers and Roofing Companies. The time lapse between employment was due to Covid
- Won sales contests based on exceeding company sales requests both monthly and quarterly.
- Regained lost customers due to repositioning in the company.
- Traveled throughout Florida maintaining existing customers while building and developing new business.
- Did lunch and learns with architects to present new products and explain existing.
Southeast Sales*** Manager and Marketing Advisor
BUCK STEEL
01.2012 - 01.2017
- Incorporated my experience in metal buildings and the industry to be the top producer for Buck Steel. Facilitated trade show presentations and to foster new business. Developed platforms for alternative solutions to reach new targets. Priced and sold metal buildings to a diverse group or demographics. Did take-offs of blueprints to help contractors and architects understand metal buildings and use of terminology. Helped with value engineering when requested.
- Recognized as top sales producer for three years with over 4 million in sales.
Sales Manager/Corporate Trainer
ARCO
01.1991 - 01.2012
- Maintained top sales by generating new business and built client base. I did take-offs on building plans which allowed me to sell products to a diverse client base. Developed and nurtured new and existing clients. Managed training for new employees Provided value engineering as requested. Exceeded monthly sales goals and achieved highest annual sales for seven years. Worked with owner to help improve marketing platforms.
- Recognized as top sales producer for 8 years with over 1.5 million per year.
Education
BBA - Marketing, Minor in Risk Management
GEORGIA STATE UNIVERSITY
Atlanta, Georgia01.1990
Skills
- Experienced in Microsoft Office applications
- CRM - Salesforce & Dynamics
- Sketch - up
- MBS, Prisim, Optima, Express Pricing
- Concur expense software
- Blueprint reading
Timeline
FACILITY AND LOGISTICS MANAGER
DRIFTWOOD BEACH CLUB
12.2024 - Current
Regional Manager
BETCO INC.
01.2021 - 10.2024
District Manager
CORNERSTONE BUILDING BRANDS
01.2017 - 01.2020
Southeast Sales*** Manager and Marketing Advisor
BUCK STEEL
01.2012 - 01.2017
Sales Manager/Corporate Trainer
ARCO
01.1991 - 01.2012
BBA - Marketing, Minor in Risk Management
GEORGIA STATE UNIVERSITY
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