Sereno Merrill
Sales regional Manager
Summary
A results-driven, adaptable, and dynamic district manager with in-depth experience in sales, business development, marketing, account management, presentations, training and mentoring, strategic planning, program management, 33 years of experience in client/vendor relations, pipeline management, schedule management. A solutions-focused, team-oriented, and critical thinker. Well known and respected in the metal building and components industry.
Overview
33
33
years of professional experience
Work History
Regional Manager
BETCO INC.
01.2021 - 01.2024
- Managed Florida for the development and maintenance of new business in a relatively new market for Betco
- Created a marketing plan to help build a pipeline
- Traveled the entire state to meet with existing businesses and develop new business
- This was to gain sales of everything from components to self-storage facilities (drive-ups, conversions and multi-level climate.) Attended lunch and learns with Architects and General Contractors
- Utilized my previous job skills to the same extent and continued to enhance them
- Conventions and trade shows were attended yearly
- Had over 11 million in sales in all new business.
District Manager
CORNERSTONE BUILDING BRANDS
01.2017 - 01.2020
- Traveled within Florida to introduce myself, MBCI, Metal Span and Cornerstone to existing and potential clients
- Maintained new and existing accounts
- Resolved product or delivery issues
- Utilized existing pricing and adjusted as needed based on market conditions
- Achieved and exceeded budget projections
- Managed communication between the factory, inside sales, and product delivery department to address customer concerns
- Conducted market analyses through dialogue with existing customers while building new relationships, and keeping my territory informed of Cornerstones vast product lines
- Developed new business through cold calling on General Contractors, Material Suppliers and Roofing Companies
- Won sales contests based on exceeding company sales requests both monthly and quarterly
- Regained lost customers due to repositioning in the company
- Traveled throughout Florida maintaining existing customers while building and developing new business
- Did lunch and learns with architects to present new products and explain existing.
Southeast Sales Manager and Marketing Advisor
BUCK STEEL
01.2012 - 01.2015
- Incorporated my experience in metal buildings and the industry to be the top producer for Buck Steel
- Facilitated trade show presentations and to foster new business
- Developed platforms for alternative solutions to reach new targets
- Priced and sold metal buildings to a diverse group or demographics
- Did take-offs of blueprints to help contractors and architects understand metal buildings and use of terminology
- Helped with value engineering when requested
- Recognized as top sales producer for three years with over 4 million in sales.
Sales Manager/Corporate Trainer
ARCO
01.1991 - 01.2012
- Maintained top sales by generating new business and built client base
- I did take-offs on building plans which allowed me to sell products to a diverse client base
- Developed and nurtured new and existing clients
- Managed training for new employees Provided value engineering as requested
- Exceeded monthly sales goals and achieved highest annual sales for seven years
- Worked with owner to help improve marketing platforms
- Recognized as top sales producer for 8 years with over 1.5 million per year.
Education
BBA - Marketing
GEORGIA STATE UNIVERSITY
Atlanta, Georgia01.1990
Skills
Microsoft Office Suite
Training
- Grant Cardone sales training
- Sandler Systems sales training
Timeline
Regional Manager
BETCO INC.
01.2021 - 01.2024
District Manager
CORNERSTONE BUILDING BRANDS
01.2017 - 01.2020
Southeast Sales Manager and Marketing Advisor
BUCK STEEL
01.2012 - 01.2015
Sales Manager/Corporate Trainer
ARCO
01.1991 - 01.2012
BBA - Marketing
GEORGIA STATE UNIVERSITY
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