Summary
Overview
Work History
Education
Skills
Accomplishments
PROVEN ABILITY TO:
Certification
LANGUAGES
LINKEDIN
Hobbies and Interests
Timeline
Generic

Sergey Zherikov

Miami,USA

Summary

Data-obsessed Full-Stack Digital Marketing Leader with 15+ years scaling revenue through AI-powered marketing automation, performance advertising, and CRM optimization. With a strong tech background and Analytical Mindset.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Head of Digital Marketing

Ebbiflow
05.2024 - Current
  • Head of Digital Marketing at advertising and marketing agency specializing in lead generation in health insurance and conducting events in the health insurance industry.
  • Scaled 19+ health insurance campaigns using AI audience targeting, achieving $5–$20 CPA (vs. industry $45 avg) (health insurance, life insurance, medical clinics)
  • With my professional support, about 10 events were successfully held, including 2 high-level conferences in the field of health insurance, as well as ZOOM webinars with up to 5,000 participants.
  • The events increased the client's brand awareness by 16%.
  • Mentored junior team members, aiding in their professional development within the organization.
  • A full range of Digital Marketing tools was used, including AI tools, digital advertising channels, SMM, Email marketing, as well as traffic quality analytics systems and offline channels.
  • Built B2C lead engine generating 500+ daily calls via AI-optimized landing pages and Ads for a client in the ACA field in English and Spanish. During the period outside of open enrollment.
  • Implemented an internal marketing project management system and increased the speed of marketing tasks by 28%.
  • Built the best performing video ads with AI (Runway) using AI generated and human-tailored scripts.
  • OPERATIONAL EFFICIENCY:
  • - Automated 28% of workflows freeing 15 hrs/week for strategic tasks
  • - Reduced Marketing costs by 18%

Digital Marketing Manager

ERC Fast Track LLC
01.2024 - 04.2024
  • Conducted research and analyzed data to identify the most effective keywords and targeting strategies for ERC product PPC campaigns.
  • Developed, implemented, optimized 38 PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn.
  • Managed ad spend to maximize ROI. Increased number of leads by 70% during the first month.
  • Improved sales performance by 27%
  • Monitored and analyzed campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
  • Continuously improved PPC campaigns.
  • Provided the sales team 37 clean and well segmented lists of customers to reach out.
  • Set up over 38 Workflows, email campaigns and integrations to make the data sync smoothly between CRM systems.
  • Prepared and and started implementing the marketing plan, focused on direct marketing, email marketing, marketing automation, social media marketing and paid ads campaigns.
  • Prepared videos, banners, leaflets and graphics for SMM campaigns and DM.
  • Managed content and landing pages
  • Increased customer satisfaction by implementing personalized CRM strategy for better communication and engagement.
  • Developed data-driven marketing campaigns for improved client retention and brand loyalty.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.

Digital Marketer

MightyCall
01.2016 - 12.2023
  • First year MRR Growth - 2.5 Times
  • Set up and supervised PPC Marketing campaigns in Google, LI, FB.
  • Improved cold Email marketing conversion rate by 2.8.
  • Improved Subscription funnel acquisition rate twice
  • Reduced clients churn to 2.1% after 60 days
  • Set up hundreds of marketing Integrations
  • Tuned up Full End-to-End Analytics
  • Enhanced email campaign performance by strategizing and implementing A/B testing methods.
  • Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
  • Set up Marketing automations and Integrations to improve outreach and automate sales and customer support processes.
  • Managed social media, performed content planning and generated content.

Digital Marketing Manager

De Agostini Publishing
11.2013 - 12.2015
  • Responsible for online subscription channel
  • Launched and optimized PPC campaigns in Google Ads, Yandex Direct and other systems with times lower CPA compared to previous periods
  • Joined DeAgostini in difficult period for the company and faced many challenges due to inevitable relocation of sales and marketing to online channel
  • Reduced online marketing costs by 23%, Increase of channel gross trade profit by 47%
  • Compiled the DB from different sources
  • Validated email addresses, Structured them and moved to the CRM system
  • Launched full-scale email-marketing campaigns with open rate up to 70%
  • Rebuilt the acquisition funnel and increased it's conversion rate by 38%
  • Launched and A/B tested 30 landings and 90 email layouts
  • Due to successful DB segmentation reduced telemarketing costs by 48%.

Digital Acquisition Marketing Manager

International Masters Publishers B.V
09.2009 - 10.2013
  • Worked closely with Co-founders, Marketing Director, product managers and head office digital marketing department in Sweden, Malmo
  • Joined IMP team to develop online acquisition channel for subscription products from ground up in CIS
  • Success included DB volume growth by 500%, After 1 year online channel revenue share grew from 14% to 25%
  • I successfully leveraged PPC Ads traffic, combined with Email marketing and Social Media Ads A/B testing hundreds of hypotheses detecting the winning ones
  • Improved customer care business processes, as a result, got twice less complaints
  • Successful SEO and negative feedback neutralization campaign turned into increased by 30% organic traffic
  • Shared Digital Marketing Experience in Email Marketing campaigns with other markets inside IMP.
  • Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.

Regional Online Marketing Specialist

Oriflame Cosmetics
01.2009 - 09.2009
  • Joined Oriflame Marketing team in Jan 2009 to take control over CIS corporate site content management and launch new online projects to support
  • Sales, Marketing and Customer Care
  • Success included 5 product sites with optimized funnel launched and prepared for sites localization for other markets
  • Company used the project as landings in global marketing campaigns, 8 product catalogues published online in 8 markets
  • Started the training program tailored to the new global site management system (CRM) and contributed significantly in development of the new global site, ensuring it to meet all the requirements from Sales
  • Marketing and Customer Care in CIS region.
  • Created and managed landing pages for products.
  • Created customized marketing materials to increase product awareness.

Senior Digital Marketing Specialist

Sportmaster
11.2005 - 12.2008
  • Lead a team of 5 (3 programmers, editor and content specialist)
  • Maintained about 50 corporate brand sites + e-commerce project
  • Launched over 15 new web projects
  • Started over 100 PPC and media campaigns
  • Successfully carried out SMM campaign for sports simulators
  • Result: significantly grew sports simulators online sales vs retail (by 40%)
  • Collected online shop's customers DB and carried out Email marketing campaigns.
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Increased website traffic by implementing targeted SEO strategies and optimizing content.

Internet Project Manager

Sanoma Magazines
06.2004 - 11.2005
  • Developed and maintained the corporate site + magazines sites
  • Managed content.
  • Developed and initiated projects, managed costs, and monitored performance.

Web Specialist

IKS Technologies
05.2001 - 05.2005
  • Developed from the scratch and maintained company's site
  • Integrated its content with external systems.

Web Developer

Sanoma Magazines
04.2000 - 03.2001
  • Maintained company's media portal as a developer experienced in PHP, MySQL, HTML
  • Fixed bugs, configured Apache, customized the CMS, added new features and content.

Education

Master's degree - Radio electronics Engineer

Moscow Aviation Institute (National Research University)
Moscow, Russia
01.2001

Skills

  • Team Leadership
  • Marketing Strategy Development
  • Account Management
  • Performance Analytics
  • Google Ads, Amazon Ads, META Ads
  • CRM systems Management
  • Conversion Rate Optimization (Funnels)
  • Web Development (PHP, HTML, CSS, SQL)
  • Analytics (GA4, external systems)
  • Marketing Automation (Zapier, etc)
  • Graphics and Video (Adobe, Figma,)
  • AI prompt engineering
  • Server and Hosting management
  • Contact Center setup (Ringba, …)

Accomplishments

  • Supervised team of 8 staff members.

PROVEN ABILITY TO:

- Run high quality lead generation campaigns and provide 500+ inbound calls/day for the contact center with a cost below industry average.

- Deploy generative AI (ChatGPT/Deepseek/other) to cut content production costs by 40-80%

- Drive 8X monthly revenue growth via predictive analytics Conversion rate optimization
- Reduce CPA by 30-60% (finetuning the funnel +bidding optimization)
- Slash customer churn rate from 4.8 to 2.1% with behavioral segmentation and omnichannel automation

- Manage digital marketing team (on-site + remote)
- Manage Full stack digital marketing with hands-on

Certification

  • Google Ads Search
  • Google Ads Video
  • HubSpot Inbound Marketing
  • MELTWATER
  • HTML

LANGUAGES

English - Full Professional
Russian - Native

LINKEDIN

https://www.linkedin.com/in/sergey-zherikov-digital/

Hobbies and Interests

Creating quality content and videos for social media and books for Amazon KDP, Learning about new Marketing Strategies and Tools, Amazon sales and marketing, Analytics, Self-development, Planning trips, tasks, etc., 

Yoga, Crafts, Sports, Travelling

Timeline

Head of Digital Marketing

Ebbiflow
05.2024 - Current

Digital Marketing Manager

ERC Fast Track LLC
01.2024 - 04.2024

Digital Marketer

MightyCall
01.2016 - 12.2023

Digital Marketing Manager

De Agostini Publishing
11.2013 - 12.2015

Digital Acquisition Marketing Manager

International Masters Publishers B.V
09.2009 - 10.2013

Regional Online Marketing Specialist

Oriflame Cosmetics
01.2009 - 09.2009

Senior Digital Marketing Specialist

Sportmaster
11.2005 - 12.2008

Internet Project Manager

Sanoma Magazines
06.2004 - 11.2005

Web Specialist

IKS Technologies
05.2001 - 05.2005

Web Developer

Sanoma Magazines
04.2000 - 03.2001

Master's degree - Radio electronics Engineer

Moscow Aviation Institute (National Research University)

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