Sergey Mashkov

Industry Events & Networking

• Conducted technical presentations and negotiations with clients from the GULF region (Saudi Arabia, UAE, Kuwait), tailoring solutions to business needs.
• Collaborated with technical teams to prepare proposals, ensuring alignment with client requirements (SaaS, custom projects).
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• Managed sales pipeline in HubSpot CRM, analyzing performance metrics and forecasting revenue.
• Trained new team members in cold calling, objection handling, and email outreach techniques.
• Dubai AI Week : Attended to explore cutting-edge AI applications in product development and sales, networking with global tech leaders.
• Machines Can See : Participated in discussions on AI-driven automation and its impact on supply chain and logistics optimization.
• LEAP (Riyadh, Saudi Arabia) : Engaged in tech networking sessions to connect with potential B2B clients and partners in the MENA region.
• Web Summit (Lisbon) : Represented the company at one of the world’s largest tech conferences, identifying trends in digital transformation and innovation.
• Mobility (Saudi Arabia) : Explored logistics and mobility solutions to enhance international shipping and warehouse operations.
• Roadshow Participation : Led regional roadshows to showcase products, negotiate deals, and strengthen relationships with key stakeholders.

• Spearheaded the full product lifecycle from ideation and design to packaging, promotional materials, and market launch, ensuring alignment with customer needs and business goals.
• Led B2B sales strategies, targeting key industries and clients, and successfully expanded market presence through direct negotiations and strategic partnerships.
• Represented the company at international trade shows, including Canton Fair , and organized regular business trips to Turkey, China, and Russia to strengthen supplier relationships and explore new market opportunities.
• Conducted high-level negotiations with suppliers, distributors, and wholesale partners, securing cost-effective agreements and long-term collaborations.
• Developed and managed annual budgets for product development, marketing campaigns, and logistics, ensuring cost efficiency and ROI optimization.
• Planned and executed marketing activities, including digital campaigns, product launches, and targeted promotions, resulting in increased brand visibility and sales growth.
• Oversaw inventory management and warehouse operations, implementing systems to monitor stock levels, reduce overstock/understock issues, and improve supply chain efficiency.
• Coordinated logistics operations, including international shipping, customs compliance, and delivery timelines, to ensure timely product availability in key markets.
• Collaborated cross-functionally with design, production, and sales teams to align product development with market demands and client feedback.

Key Achievements

• Market Expansion : Increased B2B sales by 60% in first 2 years through targeted outreach and participation in global trade ts like Canton Fair.

• Strategic Partnerships : Built a network of trusted suppliers and distributors in Turkey, China, and Russia, enhancing product quality and market reach.
• Budget Optimization : Managed 1.5 EUR mln budgets for product development and marketing, achieving 20% cost savings without compromising quality"