Sergey Zherikov

I am the head of Digital Marketing in an advertising and marketing agency specializing in lead generation in insurance and conducting events in the insurance industry. Responsibilities include strategic planning, preparing marketing plans and proposals for internal and external clients, managing a team of 12 employees, implementing the lead plan and managing resources to meet deadlines, managing the budget, reporting to clients and senior management.

Achievements:
- Implemented the launch of 19 advertising campaigns for the NHP group of companies (health insurance, life insurance, medical clinics)
This included developing a strategy, brand development, budgeting, preparing materials, setting up accounts, training the client's teams, launching and tracking the results.
With my professional support, about 10 events were successfully held, including 2 high-level conferences in the field of health insurance, as well as webinars with up to 5,000 participants.
A full range of Digital Marketing tools was used, including digital advertising channels, SMM, Email marketing, as well as traffic quality analytics systems and offline channels.
The events increased the client's brand awareness among customers by 16%.

- A lead generation campaign was carried out for a network of medical clinics. The average volume is 100 leads per day. The cost of a lead is $5-$20 depending on the direction.

- Built a permanent B2C lead generation company for a client in the ACA field in English and Spanish. During the period outside of open enrollment - about 200 incoming calls per day.

- Implemented an internal marketing project management system and increased the speed of marketing tasks by 28%.

Made a research, prepared and implemented the marketing plan in 1 month, focused on direct marketing, email marketing, marketing automation, social media marketing and paid ads campaigns.

Set up marketing automations for the team working in 3 deferent CRM systems.
Improved the sales performance by 27%
Provided the sales team 37 clean an well segmented lists of customers to reach out.
Set up over 38 Workflows, email campaigns and integrations to make the data sync smoothly between CRM systems.
Prepared videos, banners, flyers and graphics for SMM campaigns and DM.
Managed content and landing pages.

Managed social media accounts, generating interest for existing and upcoming product or service releases.

Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.

First year MRR Growth - 2.5 Times,

Improved Subscription funnel acquisition rate twice

Reduced clients churn to 2.1% after 60 days

Keep sustainable PPC conversions number growth

Set up hundreds of marketing Integrations

Tuned up Full End-to-End Analytics

• Set up Marketing automations and Integrations to improve outreach and automate sales and customer support processes.
• Set up and supervised Paid Marketing campaigns in Google, LI, FB.
• Managed social media, performed content planning and generated content.
• Communicated with Sales and Support teams to rich best acquisition and churn results.
• Closely monitored marketing and advertising expenditures to ensure departmental budgets remained at or under established limits.
• Developed engaging advertising media for online publications.
• Negotiated favorable terms for company mergers, resulting in increased profitability and growth.
• Achieved successful acquisitions by conducting thorough market research and identifying key targets.
• Developed strategic acquisition plans, leading to streamlined process and reduced costs.

• Started in CIS marketing team as Digital Marketing Manager responsible for online subscription channel
• Worked closely with product managers, General
• Marketing manager and Distribution manager
• Joined DeAgostini in difficult period for the company and faced many challenges due to inevitable relocation of sales and marketing to online channel
• Trainee I hired helped me with content management
• Successes included Reducing online marketing costs by 23%, Increase of channel gross trade profit by 47%
• Compiled the DB from different sources
• Validated email addresses, Structured them and moved to the CRM system
• Launched full-scale email-marketing campaigns with open rate up to 70%
• PPC campaigns in Google Ads (AdWords), Yandex Direct and other with times lower CPA (compared to previous periods)
• Rebuilt the acquisition funnel and increased it's conversion rate by 38%
• Launched and A/B tested 30 landings and 90 email layouts
• Due to successful DB segmentation I reduced telemarketing costs by 48%.
• Optimized email campaigns to increase open and click-through rates.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.

• Was accountable for online acquisition and customers database growth in CIS
• Worked closely with Co-founders, Marketing Director, product managers and head office digital marketing department in Sweden, Malmo
• Joined IMP and were hired to develop online acquisition channel for subscription products from ground up in CIS
• Success included DB volume growth by 500%, After 1 year online channel revenue share grew from 14% to 25%
• I successfully leveraged PPC Ads traffic, together with Email marketing and Social Media Ads A/B testing hundreds of hypotheses detecting the wining ones
• Improved customer care business processes, as a result, got twice less complaints
• Successful SEO and negative feedback neutralization campaign turned into increased by 30% organic traffic
• Shared Digital Marketing Experience in Email Marketing campaigns with other markets inside IMP.
• Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.

• Joined Oriflame Marketing team in Jan 2009 to take control over CIS corporate site content management and launch new online projects to support
• Sales, Marketing and Customer Care
• Success included 5 product sites with optimized funnel launched and prepared for sites localization for other markets
• Company used the project as landings in global marketing campaigns, 8 product catalogues published online in 8 markets
• Started the training program tailored to the new global site management system (CRM) and contributed significantly in development of the new global site, ensuring it to meet all the requirements from Sales
• Marketing and Customer Care in CIS region.
• Created and managed landing pages for products.
• Created customized marketing materials to increase product awareness.

• Lead a team of 5 (3 web developers, Graphics designer and content specialist)
• Maintained about 50 corporate brand sites + e-commerce project
• Launched over 15 new web projects
• Started over 100 PPC and media campaigns
• Successfully carried out SMM campaign for sports simulators
• Result: significantly grew sports simulators online sales vs retail (by 40%)
• Collected online shop's customers DB and carried out Email marketing campaigns.
• Increased brand visibility by developing and implementing data-driven digital marketing strategies.
• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
• Increased website traffic by implementing targeted SEO strategies and optimizing content.

• Developed and maintained the corporate site + magazines sites
• Managed content.
• Developed and initiated projects, managed costs, and monitored performance.

• Developed from the scratch and maintained company's site
• Integrated its content with external systems.

• Maintained company's media portal as a developer experienced in PHP
• MySQL, HTML
• Fixed bugs, configured Apache, customized the CMS, added new features and content.