Sergio Carrillo
Orange,CA
Summary
Over 10 years of experience in the Beverage Industry, including: outside/inside sales, marketing, merchandising and customer service. Proficient exceeding sales quotas, by maintaining, improving and building new customer accounts. Persuasive verbal and written communication skills (bilingual in Spanish and English). Self-motivated and passionate, with the ability to work both independently and with a team. Authorized to work in the US for any employer
Self-motivated Territory Sales Manager with 6 -year background in managing accounts for assigned territories and selling products ethically and with market-driven approaches. Skillfully enhance distribution and availability of products to achieve targeted territorial growth.
Overview
19
19
years of professional experience
Work History
Territory Sales Manager
Koia
10.2021 - Current
- Developed and maintained relationships with Whole Foods, Ralph’s, Vons, Albertsons, Pavillions
- Sprouts, 711, Bristol Farms, Gelsons, Erewhon to increase sales and market share
- Executed National Blitz with Field Sales team in NV, WA, OR, CO, UT, WI, MN, NY, GA, NC, SC, TX, IL, and AZ
- Increased STC at 7 Eleven and gaining secondaries by over 200% to goal
- Consistent Communication and relationship building with all DPI, LAD, DM’s, SM, Produce Managers
- Dairy Managers,Receivers, and franchisee owners
- This helped increase STC, sales, gain secondaries and maximize Promos
- Worked with entire National Sales team and Regional Manager to encompass all communication and execute Company Sales Goals and direction
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Managed and motivated employees to be productive and engaged in work.
- Onboarded new employees with training and new hire documentation.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Regional Sales Manager
Network Brewery
01.2019 - 07.2020
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Executed successful promotional events and trade shows.
- Managed team of 4 regional sales representatives and consistently achieved high sales targets.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Built relationships with customers and community to establish long-term business growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Prepared sales presentations for clients showing success and credibility of products.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Regional Sales Manager
Southern California, BevStrat, LLC
09.2019 - 03.2020
- Executing Product launches (marketing materials, tastings, and festivals)
- Built new customers relationships, following up with existing to strengthen loyalty
- Pitch new item added to portfolio
- Met sales goals and exceeded expectations
- Placed orders through Repsly.
On Premise Account Manager
Harbor Distributing L.L.C
10.2017 - 12.2018
- Craft, Import and Specialty Beer), Increased sales volume in specified territories by 15%, by identifying customer needs in their market
- Consistently reached monthly business objectives and exceeded supplier expectations
- Established new customers accounts, while maintaining and improving existing accounts
- Conducted staff training sessions (beer selling points, serving and pairing) for high-volume key accounts
- Pulled and analyzed monthly reports from VIP Karma, IRI Data and Nelson reports
- Planned and executed multiple events (Brewster, Pub crawls, Pint
- Nights and various concerts), in coordination with suppliers and brand ambassadors
- Fostered good customer relations to build company loyalty
- Effectively resolved customer complaints ensuring customer satisfaction
Field Support Representative
Harbor Distributing LLC
04.2016 - 10.2017
- Maintained thorough knowledge of products and service offerings, in order to accurately answer all questions and effectively recommend appropriate products
- Continue
- Merchandised and marketed products (updated pricing, properly rotated products, kept shelves fully cleaned and neatly organized)
- Cold and warm called prospective clients to establish new business
- Follow-up with established customers to upsell products or any additional services
- Served as a liaison between credit department, national accounts, inside sales and customers, to resolve any issues
Warehouse Operator
Harbor Distributing LLC
04.2015 - 03.2016
- Tagged and organized incoming merchandise with proper warehouse identifications
- Properly rotated merchandise by code date to avoid any spoiling
- Used Vocalist system to accurately and efficiently pull orders
- Attended all employee training workshops, to maintain up-to-date with company procedures
- Operated tractor and Layer Picker
Bulk Customer Representative
PepsiCo
01.2005 - 07.2008
- Ran set route in Ranch Santa Margarita
- Total of 35 accounts
- (Chain, independent, and small format)
- Merchandising, inventory, and order placing
- Closed all sales goals every month
- Customer service
- Grew my business every month
- Sales man of the month
Education
High School Diploma -
Hillview High School
Tustin, CA06.2004
Skills
- RELATIONSHIP MANAGEMENT
- CUSTOMER RELATIONSHIP MANAGEMENT
- EXCEL
- OUTLOOK
- POWERPOINT
- Customer Service
- Sales Management
- Forecasting
- Business Development
- Upselling
- Performance Management
- Inside Sales
- Outside Sales
- CRM Software
- Salesforce
- Event Planning
- Certifications and Licenses
- Forklift Certified
- Forklift certification
- Additional Information
- AS400 System (Customer Relationship Management)
- Outlook, Word, Excel and PowerPoint
- Facebook, Instagram, Twitter and Snapchat
- Exceptionally good driving record
- Account Servicing
- Vendor Partnerships
- Cross-Channel Marketing
- Sales Presentation
- Marketing Support
- Verbal and Written Communication
Languages
Spanish
Native or Bilingual
Timeline
Territory Sales Manager
Koia
10.2021 - Current
Regional Sales Manager
Southern California, BevStrat, LLC
09.2019 - 03.2020
Regional Sales Manager
Network Brewery
01.2019 - 07.2020
On Premise Account Manager
Harbor Distributing L.L.C
10.2017 - 12.2018
Field Support Representative
Harbor Distributing LLC
04.2016 - 10.2017
Warehouse Operator
Harbor Distributing LLC
04.2015 - 03.2016
Bulk Customer Representative
PepsiCo
01.2005 - 07.2008
High School Diploma -
Hillview High School
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