Sergio Cortes
Mundelien,IL
Summary
Highly motivated leader with over 10 years of management/leadership and sales experience. Demonstrates a strong focus on achieving results and has a proven track record of successfully generating net new incremental business and cultivating long-term customer relationships. Skilled in both direct and indirect sales management, with excellent organizational and interpersonal communication skills. Known for innovative thinking and a history of outstanding achievements. Possesses the ability to drive business profitability through effective leadership, creativity, and strategic management. Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for a collaborative approach and commitment to excellence.
Overview
23
23
years of professional experience
Work History
Enterprise Sales Director
Asana
04.2022 - Current
- Analyzed market data to identify emerging trends, adjusting sales tactics accordingly for optimal results.
- Coached sales team in consultative sales approach, leading to increased revenues and market growth.
- Initiated cross-selling strategies to maximize account revenue growth and strengthen client loyalty.
- Increased revenue by developing and implementing strategic sales plans for enterprise clients.
- Identified high-performing candidates for future leadership positions.
- Spearheaded contract negotiations, ensuring favorable terms for both parties while maintaining strong professional relationships.
Channel Sales Manager /Area Sales Manager (Latam)
Gitlab
05.2020 - 04.2022
- Monitored sales team performance, analyzed sales data and reported information to area directors.
- Exceeded sales quotas and increased profitability through effective sales strategy and account business planning.
- Resolved all vendor and account problems efficiently while exceeding sales quota by [47]%. YTD 147% to plan
- Built relationships with customers & partners to establish long-term business growth.
- Aligned company goals with customer/partner business goals and objectives to achieve profitable team & partner practices.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Cross functional collaboration FMM, SA, PS, Product marketing, Development.
Partner Sales Director / APAC Area Sales Manager
Cloudbees
12.2017 - 05.2020
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
- Trained team members in successful strategies to meet operational and sales targets
- Developed sales strategies through enablement & business planning
- Developed strategic marketing plans with TAPP/MSP/SI & Alliance partnerships increasing net ARR 36% from partnerships
- Built team of 6 enterprise sales reps carrying $1 million in quota per rep.
Partner Sales Manager /Enterprise Sales Manager
Puppet
08.2016 - 01.2018
- Developed sales strategies through enablement & business planning
- Monitored weekly sales to write reports for senior leadership and streamline operational processes
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales
- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs
- Collaborated with customers to learn business operations and capitalize on upselling and cross-selling opportunities
- Increased Partner Sourced ARR 50% YOY
Great Lakes Region Regional Sales Manager
Nokia
06.2015 - 08.2016
- Managed Great lakes Region which consists of IL, IN, MI, and KY in direct/indirect sales environment
- Oversee sales strategies and results of region to achieve quota as well as planning and directing all sales activities including forecasts
- Contacting prospective customers to determine product needs and performing sales presentations to match company's products and identified needs
- Prospecting and developing business, responding to RFP's, and developing proposals for presentation to customers
- Coordinating account resources with representatives from marketing, pre-sales engineering, and development
- Maintaining sales records and preparing sales reports as required
- Provide regional shows & webinars to influence potential prospects
- Maintaining 180-day rolling forecast
Regional Sales Manager
Cambium Networks
01.2012 - 06.2015
- Responsible for Great lakes Region which consisted of IL, IA, IN, MI, MN, and WI in two-tier channel sales environment
- Managed & motivated a team of 10 AE's carrying $22 Million quota.
- Oversee overall sales strategies and results of region to achieve quota as well as planning / directing all sales activities including forecasts, partner development, and training
- Contacting prospective customers to determine product needs and performing sales presentations to match company's products and identified needs
- Prospecting and developing business, responding to RFP's, developing proposals for presentation to customers
- Coordinating account resources with representatives from marketing, pre-sales engineering, and development
- Increased territory YOY 30%
Admission Advisor/ Team Lead
DeVry University
11.2010 - 01.2012
- Monitored and analyzed team performance while identifying performance trends and opportunities; as well as deliver individual and team feedback through coaching and training to assist in development of team to achieve sales goals
- Evaluated employee skills and knowledge regularly, providing hands-on training and mentoring to individuals to increase production
- 90% of team hit plan
Admission Advisor/ Team Lead
Kaplan University
11.2009 - 11.2010
- Monitored and analyzed team performance while identifying performance trends and opportunities; as well as deliver individual and team feedback through coaching and training to assist in development of team to achieve sales goals
- Evaluated employee skills and knowledge regularly, providing hands-on training and mentoring to individuals to increase production
- 90% of team hit plan
Account Manager
CDW
04.2008 - 10.2009
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration
- Completed over (600) cold calls per week to bring in new customers, maintaining (50)% conversion rate
Sales Manager
Financial Trust Lending
06.2005 - 04.2008
- Responsible for over $10 million in mortgage revenue & increased productivity by 50%.
- 100% to plan.
- Implemented cold calling strategies for inside & outside sales.
- Responsible for motivation and training of 10 Loan officers.
Civil Engineer
U.S. Air Force
04.2001 - 06.2005
- Seymour Johnson AFB, Iraq & Qatar Deployments
- Accountable for motivation and support of 10 to 20 Airmen team
- Responsible for coordinating and managing of complex mission-critical infrastructure projects,
- Operates construction and repair equipment and all other tools necessary to perform pavement maintenance and construction
- Training of personnel on various types of construction methods and repair equipment
- Performs airfield pavement inspections and applies rapid repair techniques
- Operations Expertise Operation "IRAQI FREEDOM" Accomplishments
- Constructed airfield to aid in air mission support Assisted in planning and constructing of housing for 4,700 personnel
- Constructed airfield to aid in air mission support/rapid deployment implementation
Education
Mastering Sales
Northwestern University
Evanston, IL05.2022
MBA - Management
National Louis University
2012
BS - Business Management
National Louis University
2009
Skills
- Sales initiatives and techniques
- Strategic account development
- Sales training and leadership
- Pipeline development
- Strategic Selling
- Pipeline Management
- Business development and planning
- Managing quotas
- Overseeing budgets
- Business performance review
- Consultative sales techniques
- Negotiation expertise
Accomplishments
CEO Award – February 2014 & June2014 Cambium Networks
Presidents Club – January 2014 / 2015 Cambium Networks
Presidents Club – January 2016 Alcatel-Lucent/ Nokia
Rockstar Award & Monster Awards- February 2017 Puppet
Partner Sales Director of the Year 2018 Cloudbees
Impact Player of the Year 2019 Cloudbees
Presidents Club – January 2018/ 2019 Cloudbees
Presidents Club 2020 GitLab
Coaching (Soccer/ Football) Hiking
Lake County Stallions (Tackle & Flag Football)
Vernon Hills U10-U11 (Soccer Coaching)
Timeline
Enterprise Sales Director
Asana
04.2022 - Current
Channel Sales Manager /Area Sales Manager (Latam)
Gitlab
05.2020 - 04.2022
Partner Sales Director / APAC Area Sales Manager
Cloudbees
12.2017 - 05.2020
Partner Sales Manager /Enterprise Sales Manager
Puppet
08.2016 - 01.2018
Great Lakes Region Regional Sales Manager
Nokia
06.2015 - 08.2016
Regional Sales Manager
Cambium Networks
01.2012 - 06.2015
Admission Advisor/ Team Lead
DeVry University
11.2010 - 01.2012
Admission Advisor/ Team Lead
Kaplan University
11.2009 - 11.2010
Account Manager
CDW
04.2008 - 10.2009
Sales Manager
Financial Trust Lending
06.2005 - 04.2008
Civil Engineer
U.S. Air Force
04.2001 - 06.2005
Mastering Sales
Northwestern University
MBA - Management
National Louis University
BS - Business Management
National Louis University
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