Sergio Luca

• Primary Brand Manager for M&A Car Wash Business (14 locations)
• B2B Brand Manager for Automotive Retail- Fleet, Commercial, & Wholesale business units.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Researched and identified new opportunities for product and brand development.
• Consulted with product development teams to enhance products based on customer interest data.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Created and managed a $300k budget to maximize brand reach and engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

In-store Marketing, Merchandising, & Promotion Planning

• Leads all retail in-store marketing, merchandising, and promotional planning.
• As a result of the strongest month of the fiscal year, in November 2022, the sales margin increased by 15% within one business week.
• Generated new business demand by introducing new packages & promotional offerings.
• Led new-store opening projects ~ facilitated +25 retail store openings in 2022.
• Management of manufacturer relationships & programs, including future state mapping.
• Monthly and annual promotion plan, leveraging partner contracts and co-op marketing funds to deliver a competitive program with the right value proposition to customers at the right time.
• Ensures all plans are well documented and communicated to internal stakeholders on a monthly review and approval schedule through established channels (bulletins, field calls, etc.).
• This includes overseeing all promotional programming and QA processes to ensure our plans are deployed accurately across all regions and stores.
• Manages all systems programming across the POS and the website.
• Manages $7.5M Co-Op budget. Provides oversight to the vendor/partner invoicing process to ensure all commitments and co-op dollars are utilized effectively.

• Actively lead a team of Sales Professionals daily, both by phone and online chat, to ensure that individual, group, and company goals are achieved.
• Serves customers by developing and implementing the best sales methods and operational processes.
• By genuinely understanding the sales center and the automotive tire and service industry, the successful assistant manager will lead and coach SPs on best presenting and selling products and services using “flawless phone” execution.
• The SC-AM must understand all aspects of the sales center, including tires, mechanical service, suppliers, company policies, store-related activities, systems, and software.